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The World's Most Powerful Social Platform
- 1. EXCERPT from the Intelligence Report: Instagram
To access the full report, contact membership@L2ThinkTank.com
Instagram
February 10, 2014
In Partnership with:
© L2 2014 L2ThinkTank.com
- 2. Intelligence Report:
Instagram
EXCERPT from the Intelligence Report: Instagram
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
Watch the Video
THE WORLD’S MOST POWERFUL SOCIAL PLATFORM?
Size vs Engagement
Explosive growth, aspirational demographics, and unmatched
engagement have secured Instagram’s place among the social
media elite. Instagram amassed 150 million monthly users in three years—two years
The Other Girl
Instagram is often compared to the other visual darling Pinterest, launched six months
before Instagram (October 2010). Today, Pinterest is a third of Instagram’s size and
23 percent of Pinterest users engage with the platform daily, versus 58 percent on
Instagram.4 Other upstart visual and mobile platforms, including Vine, have entered
the fray. However, within a week of launching video, Instagram passed Vine in shares
on Twitter 5 and boasts 2.5 times the shares.6 The reach and appeal of the 15-second
video format, ideal for ads, gives Instagram an edge (Vine limits videos to six seconds)
with advertisers.
The biggest threat may be newcomer Snapchat. However, while seven times more
photos are uploaded daily to Snapchat, Instagram’s superior demographics—slightly
older, higher income users—has greater appeal to marketers. Recently Instagram took
direct aim at Snapchat with the December 2013 launch of direct messaging, enabling
brands to engage in two-way conversations with consumers.
1. L2 Intelligence: Social Platforms, August 2013.
2. Instagram, September 2013.
3. “Tops of 2013: Digital,” Nielsen, January 2014.
4. “Social Media Update 2013,” Maeve Duggan and Aaron Smith, Pew Internet, December 30, 2013.
5. “A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter,” Matt McGee, Marketing Land, June 27, 2013.
6. Topsy, January 2014.
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
122,031
1.53%
150 million
1.5%
Community Size
Interaction Rate
Monthly Active Users = Size
1.2%
Engagement Rate
faster than Facebook and half the time of Twitter. Although an eighth of parent company
Facebook’s community, Instagram registers 15 times the engagement and double the
engaged user base (Total Community Size x Engagement Rate) of the mother ship. 93
percent of prestige brands now maintain a presence on the photo-sharing platform, up
from 63 percent in July 2013.1
As teens migrate away from Facebook, Instagram has maintained its street cred and
is the fastest growing global social platform. The visual platform acquired 60 million new
monthly active users in 2013,2 the highest year-over-year growth (66 percent) among top
10 mobile apps.3
Prestige Brands
January 2014, n=249
0.9%
0.6%
60,976
0.04%
218 million
0.3%
0.0%
1,256,088
0.10%
1,190 million
255,587
0.09%
300 million
0
500,000
1,000,000
1,500,000
Community Size
Engaged Users
Users x Platform Engagement Rate (MM)
December 2013
2.3
1.2
0.3
0.1
Instagram
Facebook
Google+
Twitter
2
- 3. Intelligence Report:
Instagram
EXCERPT from the Intelligence Report: Instagram
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
Global Social Platform Active Usage
Percentage Change
Q2–Q4 2013
Best/Worst
Although both had billion dollar price tags, Instagram is arguably the best media
acquisition of the last five years and Tumblr the worst. Prestige brands have abandoned
Tumblr, and the adoption rate has declined. Instagram’s 2014 revenues are forecast at
$250 million–$400 million,7 while mention of Tumblr was noticeably absent from parent
company Yahoo!’s recent earnings announcement.
23%
Instagram
Linkedin
9%
Tencent Weibo
9%
Sina Weibo
6%
Pinterest
6%
Tumblr
6%
Google+
6%
Picture > Thousand Clicks
Visual media do more than communicate information, they inspire emotion and
action. Serving a potent cocktail of visual and mobile, Instagram could be the first
platform that delivers on the promise of social commerce via the power of usergenerated content. Featuring user-generated photos at the point of purchase boosts
conversion up to 7 percent.8 However, most prestige brands are failing to translate
Instagram’s engagement to e-commerce, as just 14 percent utilize Instagram UGC on
their brand sites.
-3%
YouTube
-3%
Facebook
-3%
VK
Myspace
-12%
L2 Intelligence: Instagram
In August 2013, L2 surveyed prestige brands across 15 global social media platforms.
We turn our focus to Instagram, evaluating performance and programming of 249
prestige brands on the platform. Our aim is to provide data, best practices, and case
studies to help managers achieve greater ROI on digital efforts. Like the medium we are
assessing, our approach is dynamic. Please reach out with comments regarding our
methodology and findings.
2%
Twitter
Source: GlobalWebIndex Q4 2013, Global Internet
Top 10 Mobile Apps 2013
1
Facebook
103,420,000
27%
Google Search
75,984,000
37%
Google Play
73,677,000
28%
4
YouTube
71,962,000
27%
5
Google Maps
68,580,000
14%
Gmail
64,408,000
29%
7
Instagram
31,992,000
66%
8
Maps (Apple)
31,891,000
64%
9
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
YoY % Change
6
7. Analyst Estimate, Evercore, October 2013.
8. Olapic, January 2014.
Average Unique Users
3
PAU SABRIA
Co-Founder, Olapic
pau@olapic.com
App
2
SCOTT GALLOWAY
Professor of Marketing, NYU Stern; Founder, L2
scott@stern.nyu.edu
Rank
Stocks
30,781,000
32%
10
Twitter
30,760,000
36%
Source: Neilson, January 2014
3
- 4. EXCERPT from the Intelligence Report: Instagram
Intelligence Report:
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
Instagram
Instagram: User Growth
December 2010–December 2013
160
Direct Messaging
150 million
Advertising
140
130 million
Video Sharing
Number of users (millions)
120
100 million
100
100 million
Online Profiles
90 million
80 million
80
Instagram switches to
releasing Monthly Active
Users rather than local
number of users
60
50 million
Facebook Acquires Instagram
40 million
40
Android App
20
15 million
10 million
1 million
0
Dec
2010
5 million
Jun
2011
Sep
Dec
Apr May
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
Jul
2012
Sep
Jan Feb
Jun
2013
Sep
Nov Dec
2014
4
- 5. EXCERPT from the Intelligence Report: Instagram
Intelligence Report:
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
Instagram
Brand List
in Alphabetical Order by Sector
BEAUTY
Almay
Aveda
Aveeno
Avon
Bare Escentuals
Benefit Cosmetics
Bobbi Brown
Burt’s Bees
Carol’s Daughter
Cetaphil
Clarins
Clinique
CoverGirl
Dove
Elizabeth Arden
EM Cosmetics
Essie
Estée Lauder
Fresh
Garnier
Giorgio Armani Beauty
Iman Cosmetics
Kiehl’s
L’OCCITANE en Provence
L’Oréal Paris
La Mer
La Prairie
La Roche-Posay
Lancôme
Laura Mercier
MAC Cosmetics
Make Up For Ever
Mary Kay
Maybelline New York
NARS Cosmetics
Neutrogena
Nivea
Olay
OPI
Origins
Perricone MD
Philosophy
Proactiv
Revlon
Rimmel London
Sally Hansen
Shiseido
SK-II
Skinceuticals
Smashbox Cosmetics
Trish McEvoy
Urban Decay
Vichy
Yves Saint Laurent Beauty
Marc Jacobs
Max Mara
Michael Kors
Oscar de la Renta
Prada
Ralph Lauren
Saint Laurent
Salvatore Ferragamo
Tod’s
Tommy Hilfiger
Tory Burch
Valentino
RETAIL
FASHION
Alexander McQueen
Alfred Dunhill
Armani
Balenciaga
Bally
Bottega Veneta
Burberry
Calvin Klein
Chanel
Chloé
Christian Louboutin
Coach
Cole Haan
Diane Von Furstenberg
Dior
Dolce & Gabbana
Donna Karan
Ermenegildo Zegna
Fendi
Gucci
Hermès
Hugo Boss
Jimmy Choo
Kate Spade
Louis Vuitton
7 For All Mankind
A|X Armani Exchange
Abercrombie & Fitch
Aéropostale
Aldo
American Apparel
American Eagle Outfitters
Ann Taylor
Anthropologie
ASOS
Banana Republic
Barneys New York
Bath & Body Works
BCBG
Bergdorf Goodman
Bloomingdale’s
Blue Nile
Bluefly
Bon-Ton
Boots
Brooks Brothers
Brown Thomas
CB2
Century 21
Chico’s
Club Monaco
Crate & Barrel
Daslu
de Bijenkorf
Destination Maternity
Diesel
Dillard’s
El Corté Ingles
El Palacio de Hierro
Esprit
Ethan Allen
Express
Fenwick
Free People
French Connection
Galeries Lafayette
Galleria Department Store
Gap
Godiva Chocolatier
Guess
GUM
Gymboree
H&M
Harrods
Harvey Nichols
Holt Renfrew
House of Fraser
Hudson’s Bay
IKEA
Intermix
J Brand
J.Crew
Jelmoli
Joe Fresh
John Lewis
Juicy Couture
KaDeWe
Kay Jewelers
La Maison Ogilvy
La Rinascente
Lacoste
Lane Crawford
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
Le Bon Marche
Liberty
Lord & Taylor
Lucky Brand
Lululemon Athletica
Lush
Macy’s
Marks & Spencer
Massimo Dutti
Neiman Marcus
Net-A-Porter
Nine West
Nordstrom
Pier 1 Imports
Pottery Barn
Printemps
Restoration Hardware
Saks Fifth Avenue
Selfridges
Sephora
Shopbop
Steve Madden
Stuart Weitzman
Swatch
Talbots
The Body Shop
Topshop
TSUM
Tumi
Ulta
Uniqlo
United Colors of Benetton
Urban Outfitters
Victoria’s Secret
Vince Camuto
Von Maur
West Elm
White House | Black Market
Williams-Sonoma
YOOX
Zales
Zappos.com
Zara
HOTELS
Conrad
Fairmont Hotels
Four Seasons
InterContinental
Jumeirah
JW Marriott
Le Meridien
Mandarin Oriental
Morgans
Park Hyatt
Relais & Chateaux
Rosewood
Shangri-La
Sofitel
St. Regis
The Peninsula
The Ritz-Carlton
Waldorf-Astoria
Westin
Montblanc
Movado
Officine Panerai
Omega
Pandora
Patek Philippe
Piaget
Raymond Weil
Rolex
Swarovski
TAG Heuer
Tiffany & Co.
Vacheron Constantin
Van Cleef & Arpels
WATCHES & JEWELRY
Audemars Piguet
Baccarat
Baume et Mercier
Bulgari
Cartier
Chopard
David Yurman
De Beers
Fossil
Harry Winston
Hublot
IWC Schaffhausen
Jaeger-LeCoultre
Longines
5
- 6. EXCERPT from the Intelligence Report: Instagram
Intelligence Report:
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
Instagram
Instagram By The Numbers
ADOPTION
92%
of prestige brands have an Instagram
Monthly Active Users
150 million
account
60% of users
outside of U.S
It took Instagram 1/2 the time of Twitter
and 2 years less than Facebook to reach
150 million monthly active users
In 2013
Instagram gained 60 millon+ new monthly active users
Instagram’s Engaged User Base
(Total Community Size x Engagement Rate)
is 2x
CONTENT
ENGAGEMENT
Facebook’s
66% YOY increase in Average Unique
Users of the Instagram app in 2013
54% of all internet users post
Instagram engagement is 15x Facebook’s
9 out of 10 Instagram video shares
Average Time Spent Per User Per Month: 257 minutes
occur on Facebook
Seventy-two percent of prestige
brands post Instagram videos
Number of Comments Per Second: 1,000
Number of Likes Per Second: 8,500
Number of Likes Per Day: 1.2 Billion
On average prestige brands post 6 images per week
and 0.38 videos per week
Engagement on prestige brand photo
Total Photos Shared on Instagram to date: 16
Billion
Average Photos Uploaded Per Day: 55 Million
posts is 1.5x video posts
14% of prestige brands integrate
57% of users use Instagram
63% of prestige brands link to their instagram
account from their brand
per day
68% of Instagram’s users are women
income greater than $75k use Instagram
2014
site
35% of users visit Instagram
more than once
16% of online adults with household
Instagram UGC on their brand site
on a daily basis
1/2 of Instagram users are on Android; 1/2 are on iOS
90% of Instagram users are under 35
original photos and videos online
54% of prestige brands link from Facebook
99% of post engagement is from Likes
Instagram’s 2014 revenues are forecast at
to their Instagram account
2.5x more Instagram links than Vine’s
are shared on Twitter
$250-$400 Million
Source: L2 Think Tank, Instagram, Global Web Index, Business Insider, Wall Street Journal, Pew Internet Research, UnRuly, Topsy, Twitter, Facebook, Evercore
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
6
- 7. Intelligence Report:
Instagram
EXCERPT from the Intelligence Report: Instagram
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
Key Findings
Instagram: Average Size, Growth, and Engagement by Category
Now…Instagram
August 1–December 2013, n=232
2.5%
Engagement Rate
Ninety-three percent of prestige brands are present on
Instagram, up from 63 percent in July 2013. Brands
post an average of 5.5 times a week, and 43 percent
of accounts post more than once a day. Ninety-nine
percent of user engagement is likes. Retail and Fashion
brands dominate the top 10 largest communities.
For these categories, Instagram is an evolved form of
window-shopping enabling users to see products on
organic mannequins. Beauty brand accounts are the
fastest growing and yield the greatest engagement. Cult
Beauty brands Urban Decay, Essie, and Lush outperform
the establishment.
2.5%
Watches & Jewelry
1,749,178
Hospitality n=24
204,729
n=17
Specialty Retail
23,304,853
n=102
Beauty
3,626,363
n=53
Fashion
14,741,894
n=36
1.5%
1.0%
0%
50%
100%
150%
200%
250%
Growth
Instagram: Community Size vs. Engagement
Fashion
December 31 2013, n=173
Retail
Beauty
Watches & Jewelry
Engagement Rate Logarithmic Scale
9.0%
Essie
Lush
Maybelline
Tiffany & Co.
Urban Decay
Michael Kors
Nordstrom
Jimmy Choo
Victoria Secret
Urban Outfitters
1.0%
y=-0.001ln(x) + 0.0249
R2=0.08404
0.2%
0%
10,000
100,000
1,000,000
10,000,000
Community Size Logarithmic Scale
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
7
- 8. Intelligence Report:
Instagram
EXCERPT from the Intelligence Report: Instagram
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
Key Findings
Instagram: Average Size, Growth, and Engagement by Region
The Global Language of Pictures
December 2013, n=249
4.0%
3.5%
Engagement Rate
Instagram is available in 25 languages and 60 percent
of users reside outside the United States. Thailand’s
Siam Paragon mall was the most Instagrammed place
in 2013.9 Unlike other Western platforms, Instagram
(inexplicably) has been allowed behind China’s “Great
Firewall,” and content is sharable to China’s Sina Weibo
and Japan’s Mixi. A burgeoning Instagram economy
has emerged in Kuwait, selling everything from sheep to
lipstick. Outside of the U.S., Brazil, The United Kingdom,
Russia, and Mexico round out the top five countries
accessing Instagram.10
Across prestige brand accounts Instagram’s visuals
require little translation. In the last five months of 2013,
prestige brand Instagram communities in Asia-Pacific, the
world’s largest consumer market, quadrupled. Eastern
European prestige brand communities, led primarily by
Russian accounts, record the highest engagement.
Eastern Europe
n=45
3.0%
2.5%
Latin America
n=32
Middle East & Africa
n=13
2.0%
Western Europe
n=43
APAC
n=45
1.5%
1.0%
20%
Topshop’s Russia
account has
19,000 followers.
North America
n=46
40%
60%
Average Growth
From August to
December, Kate
Spade’s Thailand
account grew 146
percent to 7,500
followers.
80%
100%
Within 3 months
of the integration,
50,000 Chinese
linked their
Instagram and
Sina Weibo
accounts.
9. “Thanks to Thailand’s snap-happy Instagrammers, one Bangkok mall is
Instagram’s most photographed place in 2013,” Steven Millward, Tech in Asia,
December 13, 2013.
10. Alexa, January 2014.
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
8
- 9. EXCERPT from the Intelligence Report: Instagram
Intelligence Report:
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
Instagram
Key Findings
Insta-Video
Instagram Engagement: Top 10 Videos
Seventy-two percent of prestige brands post Instagram
videos, up from 26 percent in July 2013. However, video
posts account for only 4 percent of brand content. The
expertise required to produce high quality short-form
video remains a barrier for most brands. On average
brand accounts post six images per week, versus less
than one video post every two weeks (0.38 per week).
Engagement on photo posts averages 1.5 times that of
Instagram video posts. Reposted advertising and contest
posts generate the most engagement.
It is not a coincidence that the run time for Instagram
videos is 15 seconds, the minimum length of a television
commercial. It is rumored that the platform will sell
Instagram video ads similar to television airtime.
August–December 2013, Account > 5,000 followers
5.16%
4.87%
3.79%
3.71%
3.32%
3.12%
2.97%
2.90%
3.46%
2.89%
Instagram Engagement: Photos vs. Videos
August–December 2013, n=364, Account > 5,000 followers
Photos
Instagram Engagement: Top 10 Photos
Videos
August–December 2013, Account > 5,000 followers
Advertisement
2.49%
Contest
1.65%
1.27%
0.85%
45.22%
65.55%
25.17%
12.40%
0.05% 0.05%
Average Like
Engagement
Average Overall
Engagement
Average Comment
Engagement
11.77%
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
10.43%
8.36%
8.25%
7.48%
7.34%
9
- 10. EXCERPT from the Intelligence Report: Instagram
Intelligence Report:
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
Instagram
Key Findings
Instagram Facebook Integration
Facebook Integration
Parent company Facebook serves as a promotion,
content syndication and content solicitation vehicle
for Instagram. Nine out of ten Instagram video shares
occur on Facebook,11 and one percent of brand posts
to Facebook are from Instagram.12 Slightly more than
half of prestige brands feature a Facebook custom tab
highlighting Instagram content.
Percentage of Brands
December 2013, n=249
89%
54%
12%
Instagram
Main Account
Instagram
Custom Tabs
9%
6%
Promoted Instagram
in Last 30 Days
Solicited
Instagram UGC
in Last 30 Days
Curating/Displaying
Instagram Content
Custom Tabs
Select photos uploaded through
Facebook are featured on The RitzCarlton Instagram account.
Carol’s Daughter uses
Facebook to promote
Instagram-exclusive
offers and page
content and often
reposts its followers’
Instagrams.
Celebrating its loyalty program’s
30th anniversary, a Neiman Marcus
contest uses Instagram hashtag
#NMInCircle and a Facebook custom
tab to accept submissions, display
entries, and announce winners.
11. Unruly, October 2013.
12. “How Does Posting Via Instagram Impact Engagement on Facebook?”
Edgerank Checker, October 23, 2013.
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
A Facebook photo album of
pictures submitted by Cole Haan
Instagram followers is among its
most popular content and has
been liked 2,300 times.
10
- 11. EXCERPT from the Intelligence Report: Instagram
Intelligence Report:
To access the full report, contact membership@L2ThinkTank.com
Instagram
February 10, 2014
Table of Contents
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6
7
Brand List
Instagram by the Numbers
8
10
11
13
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
Now…Instagram KEY FINDING
The Global Language of Pictures KEY FINDING
Michael Kors IN THE COMPANY OF GENIUS
Hashing It Out KEY FINDING
Benefit Cosmetics FLASH OF GENIUS
Insta-Video KEY FINDING
Swarovski #InstaSparkle and Giorgio Armani #SiByArmani FLASH OF GENIUS
Visual Commerce The Next Frontier KEY FINDING
Visual Commerce = Conversion KEY FINDING
West Elm FLASH OF GENIUS
Urban Outfitters and Free People FLASH OF GENIUS
Lancôme FLASH OF GENIUS
Facebook Integration KEY FINDING
White House | Black Market #WearWhatWorks FLASH OF GENIUS
Instagram Advertising KEY FINDING
Macy’s Floats Instagram Advertising FLASH OF GENIUS
Starwood Hotels & Resorts Guest Galleries FLASH OF GENIUS
Instagram Direct KEY FINDING
Estée Lauder FLASH OF GENIUS
30
31
The Team
About L2
© L2 2014 L2ThinkTank.com. Circulation of the report violates copyright, trademark and intellectual property laws.
11
- 12. Intelligence Report:
Instagram
EXCERPT from the Intelligence Report: Instagram
To access the full report, contact membership@L2ThinkTank.com
February 10, 2014
The Team
Scott Galloway
R. Danielle Bailey
Aaron Bunge
Professor of Marketing, NYU Stern
Founder, L2
Scott is a Clinical Professor at the NYU Stern School of Business, where
he teaches brand strategy and digital marketing, and is
the founder of L2,
a think tank for digital innovation. Scott is also the founder of Firebrand
Partners, an operational activist firm that has invested more than $1
billion in U.S. consumer and media companies. In 1997, he founded Red
Envelope, an Internet-based branded consumer gift retailer. In 1992,
Scott founded Prophet, a brand strategy consultancy that employs more
than 250 professionals in the United States, Europe, and Asia. Scott was
elected to the World Economic Forum’s Global Leaders of Tomorrow.
L2
Danielle began her career at The Home Depot, Inc., where she led a
variety of internal consulting engagements focused on supply chain,
merchandising, and in-store process improvement. She went on to
manage the implementation of award-winning mobile initiatives for
several large media clients, including The New York Times Company,
NBCUniversal, Disney/ABC, Maxim magazine, and Zagat. At L2 she has
benchmarked the digital competence of brands spanning the specialty
retail, public sector, pharma, wine and spirits, travel, and financial services
industries. Danielle has a B.S. in Systems Engineering from the University
of Virginia and an M.B.A. from NYU Stern.
L2
Aaron is an art director who specializes in data visualization, collateral,
branding and identity, packaging, and web design. His approach is
aesthetic and functional, characterized by clear, intelligent design
appropriate to the project at hand. He began his career tailoring projects
for the Chinese, Australian, and U.S. markets across multiple design
disciplines and in multiple languages. Aaron has a B.F.A. in Graphic Design
from Iowa State University.
Scott has served on the boards of directors of Eddie Bauer (Nasdaq:
EBHI), The New York Times Company (NYSE: NYT), Gateway Computer,
and UC Berkeley’s Haas School of Business. He received a B.A. from
UCLA and an M.B.A. from UC Berkeley.
Qiuping (Andrea) Wang
Pau Sabria
Olapic
Pau is co-founder and CEO of Olapic, a company that helps brands and
retailers increase sales by integrating customer photos and videos into the
shopping experience. Sabria studied Electrical Engineering at Universitat
Politècnica de Catalunya in Barcelona and graduated with a thesis in
distributed video coding at Purdue University, Indiana. He then joined The
Boston Consulting Group, where he worked for 3 years and co-founded
Olapic while completing his MBA at Columbia University.
Maureen Mullen
Director of Research & Advisory, L2
Maureen leads L2’s research and advisory practice, where she helped
develop the Digital IQ Index®. She has benchmarked the digital marketing,
e-commerce, and social media efforts of more than 300 brands across
pharma, auto, luxury, specialty retail, beauty, and the public sector.
Maureen also has led digital strategy consulting engagements for a variety
of Fortune 1000 clients. Before joining L2, Maureen was with Triage
Consulting Group and led managed-care payment review and payment
benchmarking projects for hospitals, including UCLA Medical Center,
UCSF, and HCA. Maureen has a B.A. in Human Biology from Stanford
University and an M.B.A. from NYU Stern.
L2
Andrea has five years of working experience in telecom industry, helping
brands like LG and Motorola develop integrated marketing communication
strategies and campaigns for the Chinese market. During the MBA
exchange program at NYU Stern she demonstrated a strong interest in
digital marketing. She has a B.A. in Journalism and Communication from
Peking University and an M.B.A. from Hong Kong University of Science
and Technology (HKUST).
Joy Duo
L2
Joy holds a B.S. in Economics from University of International Business and
Economics (UIBE) in Beijing and is currently a second year M.B.A student at
ESADE Business School in Barcelona. She began her career as an analyst
at Mercer Consulting, where she also led the Beijing office’s global client
management. She recently completed the M.B.A exchange program at NYU
Stern developing a strong interest in marketing and technology. She is also
a part-time fashion editor, covering the Chinese fashion market and social
media for a Milan-based business intelligence company.
Nary Han
L2
Nary is a designer specializing in data visualization, branding and identity.
She has experience in areas ranging from motion graphics, interactive and
environmental experiences, and graphic design. She has worked in many
areas to design, conceive, and execute identities for several clients including
Fidelity, Vivo Health & Wellness, and NASDAQ. She graduated with a B.F.A.
from Parsons School of Design.
Radhika Patel
L2
Radhika Patel is a graphic designer who specializes in publication design as
well as data visualization. She has experience in motion graphics, electronic
media, experience design, and animation. Before joining the L2 team she
worked at The Royce J. and Caroline B. Watts Museum in West Virginia.
Radhika received her B.F.A. in Graphic Design from West Virginia University.
A special thank you to Stasha Rosen, Jenny Shen, and Bing Wu.
Carol Ho
L2
Carol holds a B.Sc in Biomedical Science from King’s College London
and an M.B.A. from the Hong Kong University of Science and Technology
(HKUST). She began her career at Pfizer, where she led cross-functional
teams to deliver global projects on regulatory approvals, streamline
processes and establish the Asia hub. While pursuing her M.B.A., Carol
worked part-time supporting the digital marketing and E-commerce
functions for a luxury brand.
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Intelligence Report:
February 10, 2014
To access the full report, contact membership@L2ThinkTank.com
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BR E A K FA S T & L U N C H : I N S TAG R A M
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February 27, 2014 · New York City
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Upcoming Research: Q1 2014
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