2. The easiest way to explain
Well.ca is to show it to you.
Well.ca is Canada’s largest
online health + beauty store.
3. Garnier
Pampers
Pantene
The story of Well.ca
Burt’s Bees
starts with more
Biore
than 720 brands.
Kotex
Here are all the
L’Oreal
brands on our site.
Slimfast We carry more than
Durex 15,000 products.
Maalox
Visine
...
4. Our value
proposition to the
customer is simple:
More selection,
better prices, free
shipping, super
friendly.
There is no reason
not to try the
service.
5. “Lots of products to choose from, easy navigation, fast
easy checkout, and super-fast shipping!!! Fast, zippy,
and totally un-hassley! Great customer service, and
communication!!! Thanks!!! :)”
Susan - Stella, Ontario
Do customers
agree? Well here is a
example customer
testimonial. (see
About Us section
for more)
6. More validation of
our strategy: here is
our actual sales
graph -- these are
not projections.
7. Market Size
• Drugstore.com + Canadian Online Shopping
CVS.com +
Walgreens.com 2005 2007 Growth
revenue: ~$1B
Total Sales $7.9B $12.8B 61%
• Canadian retail health
market: $29.5B
# of
• Big retail drugstore: Canadians
28% 32% 22%
$XXXXB StatsCan
9. Key Strengths
• Lean and agile team
• First mover in a large, validated market
• XXXXXX (Lean logistics model)
• Metric-based marketing
• Focus on customer service
• Technology-first company
10. Fundraising
April 2008 (Seed round):
Raised XXXX on XX Pre-money
valuation.
Sales: XXXX year rolling.
Today:
Sales: XXX year rolling
11. Plan
• Continue aggressive growth
• Expand product breadth
• Partnerships & channel sales
• Key hires
• Invest in PR and brand building
Grow and solidify position in the
market → own the space
