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HMA Overview

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Overview of Hamman Marketing Associates services

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HMA Overview

  2. 2. Overview & Portfolio amman Marketing Associates is an integrated marketing communica- H tions consultancy dedicated to serving the needs of select clients in diverse industries. Established by Al Hamman in 1999 in Austin, Texas, and now based in Johnson City, Tennessee, Hamman Marketing Associates brings strategic and tactical experi- ence gained through over 20 years in sales management, ad agency client service, and corporate marketing direction. In his various roles, Al has served clients in furniture, agribusiness, comput- er, gift, banking, and medical. A significant portion of time is dedicated to working with clients in the food industry, both domestic and foreign, helping companies launch new products and extend the reach of their existing brands. Integrated marketing communications activities—as the name suggests— involves numerous disciplines including advertising, public relations, package design, trade show promotion, direct mail, corporate communications and creating sales support literature. The pages that follow offer examples of work created for clients. For more complete portfolios, you are invited to visit the company website at www.HammanMarketing.com. If you have questions or need additional information, please contact me at (423) 467-9864 or by email at al@HammanMarketing.com. With best regards, Al Hamman Hamman Marketing Associates
  3. 3. Advertising dvertising is often the cornerstone of product branding strategy, but it is A only one tool in an effective integrated marketing communications process. In addition to copywriting and layout & design services, we negotiate rates with publications that can result in tremendous savings, stretching your budget and increasing your impact. The ad above was created to introduce Mannington Ceramic Tile’s CrystalGlaze product, and to raise awareness of how damaging common household items can be to tile.
  4. 4. Public Relations ublic relations activities are gaining importance as part of product and P corporate branding strategy. Not to be confused as ‘free ads,’ effective press releases can provide powerful support to other branding activities. Our approach is to view PR as a long-term activity, with newsworthy items distributed through proper channels on a consistent basis. Above is an example of a positive result achieved for a food client with Today Show Food Editor and Supermarket Guru Phil Lempert.
  5. 5. Sales Literature ne of the most fundamental and important elements in any integrated O marketing communications program is collateral material. Whether in the form or brochures, flat sheets or catalogs, it’s an opportunity to speak directly to your target audience and extol the virtues or your product and company. Above is an example of sales literature created for a medical instrument man- ufacturer and used in sales calls, with direct mail, and at trade shows.
  6. 6. Direct Mail o, direct mail is not dead. It is a powerful and cost-effective way to N keep your name and brands in front of potential buyers. When man- aged well, it’s too good an opportunity to pass up. The postcards above were printed all at once to reduce printing costs, and then mailed periodically to remind members of the advertising specialties industry about a company that was loaded with ‘bright’ ideas.
  7. 7. Package Design Kingsport, Tennessee. LLC, Project design, Hillhouse Graphic Design, ackage design is the last opportunity most companies have to interact P and influence shoppers, and also to reinforce the purchase decision and set up a repeat sale. The packages above were designed for Agora International of Tunis, Tunisia as part of Hamman Marketing Associates’ US Market Entry Program.
  8. 8. Corporate Identification Kingsport,LLC, Project concept and design, Hillhouse Graphic Design, orporate ID can cover many areas from signage to capabilities C brochures. As with every part of a truly integrated marketing communi- cations program, consistent messaging and understanding your audience and its needs is vital to effective messaging. A presentation folder can create a powerful package to present the mes- sage, mission, and identity of a company, as demonstrated in the V.Alexander and WorldBridge Logistics piece, shown here.
  9. 9. Corporate Citizenship orporations are realizing the importance of informing stakeholders of C corporate involvement in community activities. This Corporate Citizenship Report highlights Eastman Chemical Company’s worldwide involvement in Health and Safety, Education, Environment and Philanthropy. Design, Hillhouse Graphic Design, LLC; photography, David Wood
  10. 10. Trade Show Promotion etting the most from a trade show appearance goes far beyond invest- G ing in a booth and showing up. Too many exhibitors do just that, with no plan for pre- and post-show promotional activities, onsite PR, advertising, and even a clear lead management and follow up system. Above is an example of an effective pre-show mailer that went out to pre- registered Food Marketing Institute attendees and press outlets, which helped get product placements on CBS This Morning and Good Morning America.
  11. 11. Brand Identity The first step in creating a brand identity is often the development of a T logo or logotype. This seemingly simple step often relays the character and mission of the company, its products and service. The logos shown above range from the straightforward but distinctive Bristol Trainstation Foundation, to the more abstract Columbia Computer Forensics. All logo designs by Hillhouse Graphic Design, Kingsport, Tennessee LLC,
  12. 12. Specialized Packaging Kingsport, Tennessee. Illustration, Vince Cannino, Winston-Salem, North Carolina. LLC, Project design, Hillhouse Graphic Design, ometimes product packaging goes beyond function and becomes an S integral component in the buying experience. These collectible tins cre- ated to present & protect delicate Moravian cookies, engage consumers with whimsical art and provide a lasting memory of the product (and brand!) once held inside.
  13. 13. Catalog Kingsport, Tennessee LLC, Project concept and design, Hillhouse Graphic Design, catalog should be more than a list of products. It should also serve as A a branding tool that lets readers see inside the corporate entity, make them part of the ‘community,’ and entice them to make purchase decisions. The catalog above, featuring gifts from Old Salem Museums and Gardens in Winston-Salem, North Carolina—does just that.
  14. 14. Specialty Advertising Kingsport,LLC, Project concept and design, Hillhouse Graphic Design, S pecialty advertising can project a message that sticks around. As a preopening mailer, MeadowView Marriott in Kingsport sent a boxed Viewmaster with photos of the Conference Resort and Convention Center to meeting planners throughout the Southeast. Kingsport, Tennessee, handed out playing card Kings with information of interest to developers at an Economic Development conference. They followed with the full deck of cus- tom printed cards, which included several information inserts.