The always-connected world is becoming a reality faster than most of us would have expected. Now people are accessing information through a variety of devices based on where they are and what they’re doing. No longer is being connected limited to the constraints of the traditional desktop environment. Devices, networks and the Web are evolving at a fast rate. Our expectations about what we want, how we want it and when we want it are more complex. Designing for this multi-device environment to provide experiences that meet the expectations of the audiences is challenging.
This presentation from UX Australia 2011 covered how to approach designing experiences that span multiple platforms and devices to show how to break down the complexity inherent when developing across multi-device, multi-role and multi-context scenarios. It also covered the need to be pragmatic when defining solutions that address all of these issues in the increasingly fragmented environment we are part of, including integrating features and functionality of third-party platforms that you have no control over.
It provides examples from the wild to illustrate how what appears to be a simple and straightforward set of features and functionality on the surface, becomes inherently more complex when you take into account different access devices, different user roles and different development environments.
22. I just blew my budget
................................................... !
…or did you?
understand your audience
understand your ROI
what is the impact of the decisions you make
around device support (or non-support)?
how will it impact your audience and your ROI?
24. Anatomy of a “share”
.................................................. !
so what happens?
let’s get social
25. Anatomy of a “share”
.................................................. !
let’s focus on a tweet
let’s get social
26. Anatomy of a “share”
.................................................. !
let’s focus on a tweet
let’s get social
27. Anatomy of a “share”
.................................................. !
let’s focus on a tweet
sad panda
28. Anatomy of a “share”
.................................................. !
let’s focus on a tweet
let’s get social
29. Anatomy of a “share”
.................................................. !
let’s focus on a tweet
let’s get social
30. Anatomy of a “share”
.................................................. !
…& for all their $$ & resources
These guys only provide embed share buttons
optimised for desktop
31. Anatomy of a “share”
.................................................. !
…multiple sharing across multiple devices
let’s get social with a big event or festival
32. Anatomy of a “share”
.................................................. !
sharing goals
to share individual event details
let’s get social with a big event
33. Anatomy of a “share”
.................................................. !
sharing goals
to share individual event details
to share your personal planner of events
let’s get social with a big event
36. Sharing a dynamic list
..................................................... !
Well now you need to move from
anonymous user
now I want to share my list
37. Sharing a dynamic list
..................................................... !
purely cookie based?
now I want to share my list
38. Sharing a dynamic list
..................................................... !
cookie based +
username/password to auth?
now I want to share my list
39. Sharing a dynamic list
..................................................... !
cookie based +
facebook / twitter to auth?
now I want to share my list
40. Sharing a dynamic list
..................................................... !
lesson
think through the end user experience
across all devices & contexts early
& save unnecessary pain later