Four Ways to Inject Customers Into Your Demand Generation Strategy
•
2 gostaram•710 visualizações
Alex Shipillo, Director of Demand Generation, Influitive Oracle Marketing Cloud User Group: Twin Cities - July 26, 2016
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (17)
Semelhante a Four Ways to Inject Customers Into Your Demand Generation Strategy
Semelhante a Four Ways to Inject Customers Into Your Demand Generation Strategy (20)
Último
Último (20)
Four Ways to Inject Customers Into Your Demand Generation Strategy
- 1. Four ways to inject customers into your demand generation strategy Alex Shipillo, Director of Demand Generation, Influitive Oracle Marketing Cloud User Group: Twin Cities - July 26, 2016
- 2. The Influitive Story 2 NEW CATEGORY: Advocate Marketing 170 EMPLOYEES 300 CUSTOMERS $50M VENTURE FUNDING FOUNDED BY MARK ORGAN: 2010
- 3. Demand Gen: This is my life 3
- 4. I’m sitting at a crossroads • Heavy reliance on email marketing • Paid advertising is a huge line item in the budget • Tons of gated content that seldom gets used • Diminishing returns across all channels • Declining conversion rate through the funnel 4
- 5. 5 92%of buyers trust recommendations from peers, not brands Sources: Nielson
- 6. I’m sitting between two worlds 6 Demand Generation Advocate Marketing
- 7. 1. Bring your ads to life 7
- 8. 8 6x Increase in Conversion Rates
- 9. 2. Surround your prospects with social proof 9
- 10. Your prospects are reading reviews 10
- 11. 3. Own the Referral Pipeline 11
- 12. 4. Advocates are a new distribution channel 12
- 13. There’s nothing that your customers won’t do 13
- 14. Demand Gen + Customer Marketing = BFF 14
- 15. Evolution of B2B Marketing Brand Marketing 15 Demand Generation Data Driving Pipeline Customer Marketing?
- 16. Questions? Alex Shipillo Director of Demand Generation, Influitive alex@influitive.com @alexshipillo 16