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Four Ways to Inject Customers Into Your Demand Generation Strategy

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Alex Shipillo, Director of Demand Generation, Influitive
Oracle Marketing Cloud User Group: Twin Cities - July 26, 2016

Publicada em: Marketing
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Four Ways to Inject Customers Into Your Demand Generation Strategy

  1. 1. Four ways to inject customers into your demand generation strategy Alex Shipillo, Director of Demand Generation, Influitive Oracle Marketing Cloud User Group: Twin Cities - July 26, 2016
  2. 2. The Influitive Story 2 NEW CATEGORY: Advocate Marketing 170 EMPLOYEES 300 CUSTOMERS $50M VENTURE FUNDING FOUNDED BY MARK ORGAN: 2010
  3. 3. Demand Gen: This is my life 3
  4. 4. I’m sitting at a crossroads • Heavy reliance on email marketing • Paid advertising is a huge line item in the budget • Tons of gated content that seldom gets used • Diminishing returns across all channels • Declining conversion rate through the funnel 4
  5. 5. 5 92%of buyers trust recommendations from peers, not brands Sources: Nielson
  6. 6. I’m sitting between two worlds 6 Demand Generation Advocate Marketing
  7. 7. 1. Bring your ads to life 7
  8. 8. 8 6x Increase in Conversion Rates
  9. 9. 2. Surround your prospects with social proof 9
  10. 10. Your prospects are reading reviews 10
  11. 11. 3. Own the Referral Pipeline 11
  12. 12. 4. Advocates are a new distribution channel 12
  13. 13. There’s nothing that your customers won’t do 13
  14. 14. Demand Gen + Customer Marketing = BFF 14
  15. 15. Evolution of B2B Marketing Brand Marketing 15 Demand Generation Data Driving Pipeline Customer Marketing?
  16. 16. Questions? Alex Shipillo Director of Demand Generation, Influitive alex@influitive.com @alexshipillo 16

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