Marketing is no longer just arts and crafts but must be measurable and have a seat at the table. While marketers are still learning, growth comes from memorable experiments across departments, starting with empathy and content to build understanding over time. Marketing needs to break down silos through collaboration to earn trust.

1. A Crash Course in Growth
Marketing
Alex Shipillo
@alexshipillo
InboundTO
July 23, 2015

2. The Context

3. Marketing is no longer arts and crafts

4. Not every company is ready for growth

5. My marketing journey

6. The Foundation

7. Marketing starts with empathy

8. You must be able to measure impact

9. Marketing needs a seat at the table

10. The Next Steps

11. Marketers are awful

12. Marketers are awful
There are rarely silver bullets

13. It starts with being memorable

14. Building Growth

15. It’s still early days for content

16. Marketing is a series of experiments

17. Marketing can’t be a silo

18. Unfortunately, no one trusts us

19. Thank you
Alex Shipillo
alex@influitive.com
@alexshipillo
alexshipillo.com