IoT IP Venture Seminar Presentation

1. 미국의 성공사례 분석을 통한
사물인터넷 지식재산 벤처 육성 전략
IoT IP-intensive
Venture Development Strategy
12. 01, 2014
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2. 1. 사물인터넷? (Why IoT?)
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3. 2. 지식재산 집약형 벤처와 창조경제
(IP-intensive Ventures for Creative Economy)
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4. 3. 창조경제 구현
(Implementation of Create Economy)
한국형 창조경제의 핵심은 창의적 아이디어를 어떻게 경제적 가치창출과 연계하
여 일자리를 창출하고 지속가능한 경제성장을 이루냐 임 (Align creative idea
with value creation for job creation and economic growth).
새로운 시장을 형성하는데 반드시 최첨단 기술이 필요하지는 않다. 얼마든지 기
존의 기술을 새로운 사업아이디어에 결합하여 창의적 제품 및 서비스 개발을 통
한 시장창출이 가능 (Issue is the creative business idea).
지식재산을 신사업에 연계할수 있는 전략과 새로운 시장창출을 할 수 있는 창의
적 사업 모델의 개발을 어떻게 할 수 있느냐가 관건 (How to develop the creative
business model based on IP and business strategy convergence).
패널토론 주제: 지식재산 사물인터넷(주)의 공동 창업자로 패널들 각자의 전문분
야에서의 관점에서 5년 이내에 3조 이상의 경제적 가치를 만들 수 있는 사업전략
에 대한 의견 발표(Panel discussion: what strategy can you develop if you
are one of co-founders of a new IoT startup and would like to create $3B
economic value within 5 years?)
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5. 4. 미국의 성공사례
(Best Practices for IP-intensive IoT Venture)
Nest Labs
Company information
A smart home company headquartered in Palo Alto, California, that
manufactures smart thermostats and smoke detectors. Founded in 2010
and acquired by Google for $3.2 billion in 2014.
IP value recognition in M&A
Build up 132 US issued patents (+ pending applications + international families)
in four years
Cf. SmartThings’ acquisition by Samsung for $200 million with no patent
*notice the value difference: $3.2 billion v. $200 million
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6. 4. 미국의 성공사례 -2
(Best Practices for IP-intensive IoT Venture)
Strategic development of patent portfolios
• Patent fortress for core business
Create 33 US issued utility patents and 28 US issued design patents regarding
smart thermostat
• Strategic patent acquisition
Acquired 69 US issued patents and one US patent applications regarding
smart sensors and sensor networks.
Strategic exploitation of patent portfolios
• Strategic financing
Utilize 29 US issued patents for patent secured lending from Wells Fargo Bank
*after Series A and B funding, before Series C funding
Strategic patent licensing
Licensed patents for accessing to Intellectual Ventures’ IP for defense
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7. 5. 사업전략
(Business Strategy)
e.g. Digital Health Feedback System
Network effects: value of a good increases with the number of users of that good
Creative Construction
In the technological assimilation frameworks, a core
innovation that once provided stand-alone products
or services for a specific market can be the building
blocks for mass market generating innovations
through assimilation to broader platforms that were
not existed at the time of innovations.
가치융합
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8. 5. 사업전략 -2
(Business Strategy)
10
9
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7
6
5
4
3
2
1
0
Price
Amenities
Focus
Divergen
ce
Fun B.O. R.O.
Equipment
Instruction
Environment
Convenience
Tagline
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9. 6. 통합적 지식재산 전략경영 방법론
(Integrated Strategic IP management)
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10. 7. 지식재산 펀드 투자모델
(IP Fund Investment Model)
1st Level Monetization
Patent Owner/
Seller/Licensor
Ownership/
License/
Rights
Payment/
Royalty
Revenue
Patent User/
Buyer/Licensee
Cash/Return
Patent Fund
Monetization
Agency: SPV,
PAE, Pool,
Aggregator,
Incubator,
Trader
Lump Sum/
License
Ownership/
Interests/
Rights/
Risks
Investor
 Private equity
 Venture capital
 Hedge funds
Secondary
Investor
Cash/
Interests
Derivatives
2nd Level Monetization
Secondary
Patent User/
Buyer/Licensee
Royalty
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11. 8. 새로운 지식재산 수익화 모델 개발
(Reinventing of IP Monetization Model)
Patent Reuse Bank
This patent monetization model utilizes the existing patents that are developed by the government funded
research institutions and are under-exploited for commercial purposes. The patent reuse bank
categorizes the patents by specific industry, market, technology and pools them into a web platform.
Usually, high tech SMEs in needs of specific patent portfolios license them for their commercial uses.
Patent Cloud Platform
This patent monetization model utilizes the cloud platform to link inventors, patent users, and investors.
A patent development project (patenting on demand) can be initiated by inventors, patent users, or
investors. For example, a patent user requests patent development for a specific commercial use, and an
investor or cloud funding investors can fund the project. A specific monetization ideal also can be
obtained from the cloud sourcing.
Patent Factory
This patent monetization model exploits the existing high tech SMEs that are usually in IT and
telecommunications and in financial difficulties in their main business. The patent factories develop
specifically targeted patent portfolios and strategically package the patents for sale. Usually, private
equities fund the patent factories for a rather quick return (around two years).
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.

12. 8. 새로운 지식재산 수익화 모델 개발 -2
(Reinventing of IP Monetization Model)
IP-Backed Spin-Off
This patent monetization model utilizes existing R&D team members and patents. One example is the
Newracom, Inc., which is a a start-up formed by WiFi research team members from ETRI in S. Korea
supported by more than 100 patents and funded $15M from a venture capital. Another example is CF
Global, which is the first spin-off from Intellectual Venture’s Invention Development Fund.
IP-Backed Insurance & Lending
This patent monetization model utilizes an insurance policy on the value of IP. Then, the insurance policy
Becomes collateral for a bank loan for any amount of money up to the insured value. One example is the
lending by a university's endowment/pension fund to a team with some good new technology and patents
that obtained such a patent backed insurance policy. If the team succeeds, the university's fund gets it
loan monies paid back, plus some equity gains. If the team fails, the university's fund just gets it loan
monies back from the insurance policy.
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13. 9. 제 2차 특허전쟁?
(IoT Patent War?)
Strategic use of IP in the super-competition era due to mega-convergence
among different business ecosystem (Google v. GE?)
스마트폰 특허전쟁: 이종 사업간 비즈니스 에코시스템의 재구성에 대응한 경쟁전략적
차원의 특허전쟁
 전략적 자원으로써의 특허에 대한 인식부각
source: http://en.wikipedia.org/wiki/File:Porters_five_forces.PNG source: PCWorld
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14. Thank you!
경청해 주셔서
감사합니다!
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15. Thank you!
• If you have any questions
please contact Dr. Alex G. Lee
at alexglee@techipm.com
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