short presentation without technical information

1. SkyGuru

2. The problem
Fear of flying is a most common psychological disorder
in the world. Lack of knowledge and “out of control”
feeling is a big part of it.
Anxious passengers need support, explanations
and understanding of aviation processes in real-time,
in order to feel less stressed.
Fearful fliers are treated by psychologists or airline
courses on the ground. The effect from such treatment
reduces when adrenalin levels rise on board. People need
help here and now, with specific info about THIS flight.
30% of population suffer
from fear of flying
The crew can not provide
this information.

3. THE KNOWLEDGE
8 years of international experience in fear of
flying treatment
More than 7000 successfully treated people
One of the biggest world facilities in this field
(1000 people / year)
Developer of new technologies in fears,
phobias and panic disorder treatment
Alex Gervash
SkyGuru’s author
FAA and EASA licensed
commercial pilot, psychologist
and a fear of flying treatment
specialist

4. The solution
SkyGuru application provides anxious
passengers with real time explanations what
happens right now during their specific flight
and what, when and why can be expected.
SkyGuru employs professional aeronautical
information to calculate complicated
mathematical and meteorological flight
model before the flight.
In-flight, SkyGuru uses smartphone sensors
as triggers confirming different flight stages,
thus being able to provide real-time
explanation to the user.

5. b2c market estimation*
TAM
$4,2 billion
SAM
$2,8 billion
SOM
$700 mln
30% Monetization
SG Pro:
paid app for unlimited number of flights
19,99$
(promotion price 9,99$ till 31.12.2016)
SG Lite:
In-App Purchases
1 flight – $3.99
3 flights - $9.99
10 flights - $16.99
of the world’s population suffers aerophobia
Target markers:
North America, Europe, CIS
*Yearly

6. Before the flight
Analysing 7 previous flights
on the same route
Building average
route model
Analysing weather, deciding
if theaverage route is still
possible and expected*
Analysing NOTAMS
for confirmation of the
chosen route possibility*
7
Analysing turbulence
Analysing time
frames for possible
end of climb stage
Choosing favourite
flight level
The user receives turbulence zones
forecasts, including estimated time
of encounter and the length
of each zone
The app forecasts, explains
and prepares its users to different
movement of the aircraft and associated
feelings in the passenger cabin.
Estimating real flight time
based on calculated route, flight
level and wind aloft

7. On board
While on board, the app uses accelerometer, gyroscope, pressure sensor, compass,
and microphone to get solid confirmation, that specific flight stage was initiated.
The application works in airplane mode.
The user gets 3 type of messages:
What is expected and why (we expect
turbulence in CB clouds approximately
45 seconds after take off, this is due
to thermal activity ... etc)
Real time events (now, we experience
some jumps. As you already know,
this is due to CB that you probably
can see out of window)
General aviation education (example:
sometimes fearful fliers tend to think that clear
sky means smooth flight. But the reality is often
different: uneven heat of the ground by sun ... etc)
Providing users with explanations about weather
conditions and it's impact on their feelings during
take-off and initial climb stages. Explaining
to the user expected manoeuvres on take off,
including expected turns * thrust reductions*
(based on RWY length vs. ACFT size
and noise abatement procedures)
1 2 3

8. October 2016 UX/UI improvements
finished
November 2016 - March 2017
PR
Advertising & promotion
September 2016
September 2016
Russian version of Sky Guru
Lite App launched
English versions of Sky Guru Pro
& Lite Apps launched
June 2016 Russian version
of Sky Guru Pro App launched
300
19,99$3 700
, %* , %*
Monthly
Active Users
Installs Installs(promotion price 9,99$
till 31.12.2016)
Free in App Store.
Average price
for in-app - 5,99$
Conversion
to installs
*- first month after the launch vs Oct-Nov 2016
Conversion from
installs to purchases
700+
Monthly
Active Users
9 400 5,99$
Status & Plans for Development
Sky Guru Pro Sky Guru Light
, %* , %*

9. Sky Guru Pro
Top countries Top countries
Installs in regions Installs in regions
USA
25,1%
United Kingdom
6,3%
Germany
5,5% Italia
2,3%
Canada
1,9%
Russia
36,4%
Europe
2 470
USA & Canada
960
Asia
92
LatAm
23
Africa Europe USA & Canada Asia LatAm Africa
38
53%
Female
47%
Male
3 140 1 170
USA
11,3%
Brasil
10,6%
Germany
6,2%
Italia
5,1%
Indonesia
2,9%
United Kingdom
5,2%
Russia
35,4%
388 468 82
Sky Guru Light
52%
Female
48%
Male

10. 2016
2017
Roadmap
June
September
October
December
January
Launch of the Russian language version of SG Pro
Expand contents: fun facts on the route.
Interesting facts about overflown places, cities, landmarks, e.t.c. - using app’s
unique capability to recognise aircraft’s position off line and without GPS.
Adding of charter flights
Launch of Sky Guru for Android
March Implement voice prompting feature: all information on the flight will be voiced
April Launch of the Premium version with the full "Fear of flying" treatment course that allows
to treat psychological part of fear of flying inside the app.
Мay Developing own API and building strategic partnerships with airlines, airports, fear
of flying treatment facilities and aircraft manufactures.
Complete UX / UI improvements
Launch of the Russian language version of SG Lite
Launch of the English language versions of SG Pro & SG Lite

11. Current expenses
~170 000 USD
Currently the service has earned
us more than 50 000 USD during
4 month since the launch
and without significant spendings
on advertising & promotion
Current expenses
~200 000 USD
Current earnings
~50 000 USD2016
We have already done much.
Our service is upand running,
it is being improved
and updated
Finance
Required investment
1 000 000 USD
*During 4 month since the launch
2017
What we need: Venture financing of up to 1 mln. USD
(60% advertising and product promotion)
Expert opinion, participating in developing
marketing and advertising strategy.
The major costs are attributed
to the projectmarketing and traffic
attraction. We need to convey information
about the innovative service to users,
build loyalty and increase active
customer base.

12. al@taktiklabs.com
myskyguru.com
Moscow based private venture company
targeting mobile start-ups.
Taktik Labs team has strong background
in mobility and provides start-ups
with seed investments, technological base
and marketing support.
There are over 10 different projects
in company’s portfolio.