ALEX FONG Digital Advertising Marketing Strategy

Toronto, Canada Area Canada

Paid Media-Programmatic, Display, Mobile, Social Media, Native, Video, Affiliate, Leadgen, Email, Analytics

Technology / Software / Internet

Extensive Online experience in Digital Media Campaign Analysis, Optimization, Strategy, Operations, Media Planning & Negotiations. Well-versed and have a sharp eye on how to forensically apply niche solutions within digital channels including Programmatic Media, Display, Mobile, Video, Social Media, Search Marketing, Lead Generation & Affiliate Marketing with expert knowledge of CPM, CPC, CPA & CPL pricing models. Lab-style approach to solving a problem and marry it with a concise business sensibility to clearly articulate how constant tinkering and innovations drive campaign performance. Created, implemented, and managed online customer acquisition advertising programs for insurance, cre...