This document summarizes a presentation about search engine optimization (SEO) strategies for fitness professionals. It discusses conducting keyword research, optimizing local SEO like Google Business profiles, focusing on organic SEO through quality content and backlinks, and tips for content creation. A case study is presented of a fitness business that improved its website, set up email marketing, launched Google Ads and SEO campaigns, and started niche sites to increase clients.
2. About us
Your Easy Web Solutions
Digital marketing company with offices in Brisbane and Melbourne. Specialising in
web design, digital marketing and consulting. Established in 2007, we service
hundreds of customers nationally and are proud to hold the distinctive Google
Premier Partners badge.
Alexei Kouleshov
I am the managing director at Your Easy Web Solutions.
I look after strategy and innovation to make sure we deliver
the best solutions to our clients. My objective
is to provide outstanding support and outside-the box
solutions for our customers.
27. How does this work?
Google Business Optimisation
– NAP
– Categories
– Images
– Complete profile
– Reviews
– Confirming sites (Facebook, TrueLocal, Yelp etc)
Website On-Page SEO
– Unique content
– Structure
28. Contact Details
Reviews
• 84% of consumers trust online reviews as much
as a personal recommendation
• 92% of consumers read online reviews before
visiting a business
• Online reviews impact 90% of purchasing
decisions
• 74% of consumers say positive reviews make
them trust a local business more
29. Generalist vs Specialist
• Overall positioning
• Brand vs keywords
• Keyword rich domains
– Work better as content is more specific
– Can provide value on the same topic
32. Organic SEO Factors
• Unique, quality content
– Provides value to user / fits search
• Website structure
– Interlinking, dynamic content
• Speed
– Under 5 seconds or faster than competitors
– Backlinks
• Authority from other websites with good content
33. Quick Wins
• Blog posts
– specific, keyword-rich topics
• Titles and descriptions customised
– Unique for every page
• Google Webmaster tools
– XML sitemap submitted to Webmaster Tools
• Key user info in place
– Phone, address, what you do etc
35. Content ideas
• FAQ
– Provide answers to commonly asked questions
• Solution-focused headlines and subheadlines
– Provide content that is easy for people to read
• Analyse competitors
– See what competitors rank rank for. Don’t repeat!
• Make content engaging
– Words tell, images show and video explains
36. Content tips
• Individual pages
– Specific pages for keywords (300+ words copy)
• Unique content only per page
– Use copyscape.com to check
• Create links to pages within website
– 1-2 links per page
• Reasons to choose you
– Give reasons why clients should choose you
39. Focus on Your Strengths
• Outsource writing
– Many freelancers that write well and fast
– Upwork, Freelancer
• Don’t use simple website builders
– Weebly
– Squarespace
– Wix
• Speed up your website
– GT Metrix, Test With Google
42. Attention
• Time for user to click on an Ad
– 3-8 seconds
• Time for a user to take action on your website
– 5-20 seconds
• Time for user to make an enquiry/booking
– 10-60 seconds
43.
44.
45. Strategies
• Virtual locations
– If you offer services in multiple locations, use virtual
numbers and addresses
• Total domination
– Setup multiple sites
– Each with unique content
– Push for brand and niches
47. Starting Point
• Working out of big gym
• Self-made website
• No clear focus on business direction
• Tried Google Ads and Facebook with not much
luck
48. What We Did
• Built new website
• Setup email autoresponders (Aweber)
• Started Google Ads
• After 3 month launched SEO
• Started outdoor training
• After a year started niche site
49.
50.
51. Why Choose Us?
• Specialised Service
• No Contracts
• Dedicated Manager
• Ongoing Support
• Results-Based Campaigns
• Over 12 Years Experience
• Local Team
54. Some Websites We Built
https://mammothmovement.com.au
https://pt2yourdoor.com.au
https://personaltrainerashgrove.com.au
https://miyagi.fitness
https://capturefit.com.au
http://atosbjjbrisbane.com.au