CPTW - Create PT Wealth - Helping You Succeed Online Day 2
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Day 2 Presentation Create PT Wealth specialises in coaching personal trainer businesses in being more successful. We partner with CPTW to offer online marketing and lead generation services. These slides are from Day 2 of the workshop. For more information visit http://createptwealth.com.au or us directly at https://yews.com.au
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CPTW - Create PT Wealth - Helping You Succeed Online Day 2
- 1. Your Easy Web Solutions Helping Your Business Succeed Online Day 2 Alexei Kouleshov
- 2. Questions?
- 3. Great Ads?
- 4. Great Ads?
- 5. Great Ads?
- 6. Hot Seat Critiques • Structure • Functionality • Content • http://www.repitpt.com/ • http://studioupt.com.au/
- 7. Where are we at? (Summary) • Ideal Customer • Wants, Fears and Frustrations • Where Customers Spend Their Time
- 8. Google Adwords - Search • Targeting • Keyword Research • Ad Copy • Landing Page • Practical Example – Adwords Training Brisbane
- 9. Google Adwords - Display • Targeting • Keyword Research • Interest Research • Website Research
- 10. Google Adwords vs SEO • Content is King • Relevance Is Important • User Expereience Is Key • Twice The Exposure = Tripled Results
- 11. Marketing Budgets • Customer Value? • Lead Value? • Click Value? • Budget Calculator
- 12. Morning Tea
- 13. Tools – Building List • Aweber • List Setup • Web Forms • Building List • Autoresponders • Broadcast Emails • Aweber vs Mailchimp
- 14. Tools – Outsourcing • Odesk.com • Job Description Tier 1&2 • Paying Your Team • Per Job • Hourly • Managing Your Team
- 15. CRM – Customer Relationship Management • Holds Customer Records • Customer Interactions • Notes • Sales pipeline • Opportunities • Collaboration
- 16. Lunch
- 17. Special Guest
- 18. Strategy What is the plan?
- 19. Marketing • Media • Google • Facebook • Market • Ideal Customer • Message • Urgency • Wants, Fears, Frustrations
- 20. Your Strength/Weaknesses? • Where are you struggling? • Email Marketing • Website • Content • Social Media • Google Ads • SEO • Other
- 21. Online Marketing Strategy? • Bigger Picture • Multiple Tools • Tracking • Systems • Budget
- 24. From Marketing To Customer • Leads To Your Website (Traffic) • Qualify Leads Into Prospects (Ad – Page - Enquiry) • Turn Prospects Into Customers (Sale) • Arm Your Customers With Message(Marketing Material) • Get Your Customers To Tell Others (Social Media/Refer) • Repeat
- 25. Is This All Too Much?
- 26. Special Offer • Remedy Package • Website Critique • 3 Hours of Coaching • Tailored Online Marketing Strategy • Help With Ads/Call-To-Actions • Support • Today’s Price - $597 (GST Inc)
- 27. Special Offer #2 • PT Website Package • Remedy Package • Wordpress Website Designed By Us • Lead Generation Components Included (aWeber setup) • Website Copy Critiqued and Proofread • 1 Hour Website Training • 12 Month Complimentary Hosting • Today’s Price - $3500 (GST Inc) • Payment Plans Available • Normal Price $5000
- 28. What Did You Learn? Questions?
- 29. Like Us On Facebook www.yews.com.au Email – alexei@yews.com.au