2. IT’S A PROCESS
Some techniques are more effective than others.
Personas
But they all require substantial, consistent exertion.
Copyright 2014 Cowan Publishing
3. VENTURE DESIGN
Hypothesize
Lean StartupStyle Assumptions
Business Model
Canvas
Learn
Experiment
User Stories &
Test Cases
Product &
Promotion
Foundation in
Design Thinking
Copyright 2014 Cowan Publishing
4. VENTURE DESIGN- DESIGN THINKING
Foundation in
Design Thinking
Copyright 2014 Cowan Publishing
6. HOW DO YOU APPLY DESIGN THINKING?
Site Resources
X
?
!
PERSONAS +
PROBLEM
SCENARIOS
STORYBOARDS
CUSTOMER
DISCOVERY
TECHNIQUES
Copyright 2014 Cowan Publishing
7. WHERE FOR DESIGN THINKING?
http://bit.ly/ac-pdesign
Copyright 2014 Cowan Publishing
9. WHAT’S LEAN?
Do I have real evidence from my buyer that
this is compelling?
What are the key assumptions required to
make this business work?
How do I definitely prove or disprove
the assumptions with a minimum of
time and effort?
Am I reacting or am I focused on
validating my pivotal assumptions?
01 IDEA!
02 HYPOTHESIS
03 EXPERIMENTAL DESIGN
04 EXPERIMENTATION
‘Pivot or persevere?’
Copyright 2014 Cowan Publishing
10. HOW DO YOU APPLY LEAN/STARTUP?
Site Resources
DEFINITION OF
PIVOTAL
ASSUMPTIONS
MINIMUM VIABLE
PRODUCT (MVP) +
EXPERIMENTATION
Copyright 2014 Cowan Publishing
12. VENTURE DESIGN- BUSINESS MODEL CANVAS
Hypothesize
Lean StartupStyle Assumptions
Business Model
Canvas
Learn
Experiment
Foundation in
Design Thinking
Copyright 2014 Cowan Publishing
13. WHAT’S THE BUSINESS MODEL CANVAS?
(Key
Partners)
(Key
Activities)
(Key
Resources)
(Cost Structure)
(Value
(Customer
Propositions) Relationships)
(Customer
Segments)
(Channels)
(Revenue Streams)
The templates here are made available on the same CC license terms as the original canvas.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Copyright 2014 Cowan Publishing
14. HOW DO YOU USE THE CANVAS?
Site Resources
(Key
Partners)
(Key
Activities)
(Key
Resources)
(Cost Structure)
(Value
(Customer
Propositions) Relationships)
(Customer
Segments)
(Channels)
(Revenue Streams)
The templates here are made available on the same CC license terms as the original canvas.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
CANVAS
TUTORIAL
Partner_1
Partner_2
Partner_3
Activity_1
Activity_2
Activity_3
Proposition_1
Proposition_2
Proposition_3
Relationship_1
Relationship_2
Relationship_3
Resource_1
Resource_2
Resource_3
Cost_1
Cost_2
Cost_3
The templates here are made available on the same CC license terms as the original canvas.
Segment_1
Segment_2
Segment_3
Channel_1
Channel_2
Channel_3
Revenue_1
Revenue_2
Revenue_3
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
CANVAS
WORKSHOP
Copyright 2014 Cowan Publishing
15. WHERE FOR BUSINESS MODEL CANVAS?
http://bit.ly/nicebmc
(link to tutorial, which links to the workshop)
Copyright 2014 Cowan Publishing
16. VENTURE DESIGN- AGILE
Hypothesize
Lean StartupStyle Assumptions
Business Model
Canvas
Learn
Experiment
User Stories &
Test Cases
Foundation in
Design Thinking
Copyright 2014 Cowan Publishing
20. VENTURE DESIGN
Hypothesize
Lean StartupStyle Assumptions
Business Model
Canvas
Learn
Experiment
User Stories &
Test Cases
Product &
Promotion
Foundation in
Design Thinking
Copyright 2014 Cowan Publishing