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Hypothesize

Learn

Experiment

Intro to

Venture"
Design"
Copyright 2014 Cowan Publishing
IT’S A PROCESS

Some techniques are more effective than others.
Personas
But they all require substantial, consistent exertion.
Copyright 2014 Cowan Publishing
VENTURE DESIGN

Hypothesize

Lean StartupStyle Assumptions
Business Model
Canvas

Learn

Experiment

User Stories &
Test Cases
Product &
Promotion

Foundation in
Design Thinking

Copyright 2014 Cowan Publishing
VENTURE DESIGN- DESIGN THINKING

Foundation in
Design Thinking

Copyright 2014 Cowan Publishing
WHAT’S DESIGN THINKING?

Empathy

Creativity
Copyright 2014 Cowan Publishing
HOW DO YOU APPLY DESIGN THINKING?

Site Resources
X
?
!

PERSONAS +
PROBLEM
SCENARIOS

STORYBOARDS

CUSTOMER
DISCOVERY
TECHNIQUES
Copyright 2014 Cowan Publishing
WHERE FOR DESIGN THINKING?

http://bit.ly/ac-pdesign

Copyright 2014 Cowan Publishing
VENTURE DESIGN- LEAN

Hypothesize

Learn

Lean StartupStyle Assumptions

Experiment

Foundation in
Design Thinking

Copyright 2014 Cowan Publishing
WHAT’S LEAN?
Do I have real evidence from my buyer that
this is compelling?
What are the key assumptions required to
make this business work?
How do I definitely prove or disprove
the assumptions with a minimum of
time and effort?
Am I reacting or am I focused on
validating my pivotal assumptions?

01 IDEA!

02 HYPOTHESIS

03 EXPERIMENTAL DESIGN

04 EXPERIMENTATION

‘Pivot or persevere?’

Copyright 2014 Cowan Publishing
HOW DO YOU APPLY LEAN/STARTUP?

Site Resources

DEFINITION OF
PIVOTAL
ASSUMPTIONS

MINIMUM VIABLE
PRODUCT (MVP) +
EXPERIMENTATION
Copyright 2014 Cowan Publishing
WHERE FOR LEAN?

http://bit.ly/ac-lean

Copyright 2014 Cowan Publishing
VENTURE DESIGN- BUSINESS MODEL CANVAS

Hypothesize

Lean StartupStyle Assumptions
Business Model
Canvas

Learn

Experiment

Foundation in
Design Thinking

Copyright 2014 Cowan Publishing
WHAT’S THE BUSINESS MODEL CANVAS?
(Key
Partners)

(Key
Activities)

(Key
Resources)

(Cost Structure)

(Value
(Customer
Propositions) Relationships)

(Customer
Segments)

(Channels)

(Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Copyright 2014 Cowan Publishing
HOW DO YOU USE THE CANVAS?

Site Resources
(Key
Partners)

(Key
Activities)

(Key
Resources)

(Cost Structure)

(Value
(Customer
Propositions) Relationships)

(Customer
Segments)

(Channels)

(Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

CANVAS
TUTORIAL

Partner_1
Partner_2
Partner_3

Activity_1
Activity_2
Activity_3

Proposition_1
Proposition_2
Proposition_3

Relationship_1
Relationship_2
Relationship_3

Resource_1
Resource_2
Resource_3

Cost_1
Cost_2
Cost_3

The templates here are made available on the same CC license terms as the original canvas.

Segment_1
Segment_2
Segment_3

Channel_1
Channel_2
Channel_3

Revenue_1
Revenue_2
Revenue_3

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

CANVAS
WORKSHOP
Copyright 2014 Cowan Publishing
WHERE FOR BUSINESS MODEL CANVAS?

http://bit.ly/nicebmc

(link to tutorial, which links to the workshop)

Copyright 2014 Cowan Publishing
VENTURE DESIGN- AGILE

Hypothesize

Lean StartupStyle Assumptions
Business Model
Canvas

Learn

Experiment

User Stories &
Test Cases

Foundation in
Design Thinking

Copyright 2014 Cowan Publishing
WHAT’S AGILE?
Individuals"
Interactions

>

Processes!
Tools

Working
software

>

Comprehensive
Documentation

Customer
collaboration

>

Contract
negotiation

Responding to
change

>

Following a
plan

Copyright 2014 Cowan Publishing
HOW DO YOU APPLY AGILE?

Site Resources

USER STORIES FOR
PRODUCT
DEVELOPMENT

RUNNING AGILE

Copyright 2014 Cowan Publishing
WHERE FOR AGILE?

http://bit.ly/ac-agile

Copyright 2014 Cowan Publishing
VENTURE DESIGN

Hypothesize

Lean StartupStyle Assumptions
Business Model
Canvas

Learn

Experiment

User Stories &
Test Cases
Product &
Promotion

Foundation in
Design Thinking

Copyright 2014 Cowan Publishing
VENTURE DESIGN
Scale?
Who?
THINK

What?

SEE

FEEL

DO

What if?

X

How?

!

Tell me…?

/
Pivot?

PERSONAS

!

PROBLEM"
CUSTOMER
VALUE
SCENARIOS &
PROPOSITIONS 
 DISCOVERY
ALTERNATIVES & ASSUMPTIONS

USER
STORIES &
PROTOTYPES

PRODUCT &
PROMOTION

Copyright 2014 Cowan Publishing
www.alexandercowan.com/venture-design

www.alexandercowan.com/startup-sprints

@cowanSF

acowan@alexandercowan.com

Copyright 2014 Cowan Publishing

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Introduction to Venture Design

  • 2. IT’S A PROCESS Some techniques are more effective than others. Personas But they all require substantial, consistent exertion. Copyright 2014 Cowan Publishing
  • 3. VENTURE DESIGN Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment User Stories & Test Cases Product & Promotion Foundation in Design Thinking Copyright 2014 Cowan Publishing
  • 4. VENTURE DESIGN- DESIGN THINKING Foundation in Design Thinking Copyright 2014 Cowan Publishing
  • 6. HOW DO YOU APPLY DESIGN THINKING? Site Resources X ? ! PERSONAS + PROBLEM SCENARIOS STORYBOARDS CUSTOMER DISCOVERY TECHNIQUES Copyright 2014 Cowan Publishing
  • 7. WHERE FOR DESIGN THINKING? http://bit.ly/ac-pdesign Copyright 2014 Cowan Publishing
  • 8. VENTURE DESIGN- LEAN Hypothesize Learn Lean StartupStyle Assumptions Experiment Foundation in Design Thinking Copyright 2014 Cowan Publishing
  • 9. WHAT’S LEAN? Do I have real evidence from my buyer that this is compelling? What are the key assumptions required to make this business work? How do I definitely prove or disprove the assumptions with a minimum of time and effort? Am I reacting or am I focused on validating my pivotal assumptions? 01 IDEA! 02 HYPOTHESIS 03 EXPERIMENTAL DESIGN 04 EXPERIMENTATION ‘Pivot or persevere?’ Copyright 2014 Cowan Publishing
  • 10. HOW DO YOU APPLY LEAN/STARTUP? Site Resources DEFINITION OF PIVOTAL ASSUMPTIONS MINIMUM VIABLE PRODUCT (MVP) + EXPERIMENTATION Copyright 2014 Cowan Publishing
  • 12. VENTURE DESIGN- BUSINESS MODEL CANVAS Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment Foundation in Design Thinking Copyright 2014 Cowan Publishing
  • 13. WHAT’S THE BUSINESS MODEL CANVAS? (Key Partners) (Key Activities) (Key Resources) (Cost Structure) (Value (Customer Propositions) Relationships) (Customer Segments) (Channels) (Revenue Streams) The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. Copyright 2014 Cowan Publishing
  • 14. HOW DO YOU USE THE CANVAS? Site Resources (Key Partners) (Key Activities) (Key Resources) (Cost Structure) (Value (Customer Propositions) Relationships) (Customer Segments) (Channels) (Revenue Streams) The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. CANVAS TUTORIAL Partner_1 Partner_2 Partner_3 Activity_1 Activity_2 Activity_3 Proposition_1 Proposition_2 Proposition_3 Relationship_1 Relationship_2 Relationship_3 Resource_1 Resource_2 Resource_3 Cost_1 Cost_2 Cost_3 The templates here are made available on the same CC license terms as the original canvas. Segment_1 Segment_2 Segment_3 Channel_1 Channel_2 Channel_3 Revenue_1 Revenue_2 Revenue_3 This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. CANVAS WORKSHOP Copyright 2014 Cowan Publishing
  • 15. WHERE FOR BUSINESS MODEL CANVAS? http://bit.ly/nicebmc (link to tutorial, which links to the workshop) Copyright 2014 Cowan Publishing
  • 16. VENTURE DESIGN- AGILE Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment User Stories & Test Cases Foundation in Design Thinking Copyright 2014 Cowan Publishing
  • 18. HOW DO YOU APPLY AGILE? Site Resources USER STORIES FOR PRODUCT DEVELOPMENT RUNNING AGILE Copyright 2014 Cowan Publishing
  • 20. VENTURE DESIGN Hypothesize Lean StartupStyle Assumptions Business Model Canvas Learn Experiment User Stories & Test Cases Product & Promotion Foundation in Design Thinking Copyright 2014 Cowan Publishing
  • 21. VENTURE DESIGN Scale? Who? THINK What? SEE FEEL DO What if? X How? ! Tell me…? / Pivot? PERSONAS ! PROBLEM" CUSTOMER VALUE SCENARIOS & PROPOSITIONS 
 DISCOVERY ALTERNATIVES & ASSUMPTIONS USER STORIES & PROTOTYPES PRODUCT & PROMOTION Copyright 2014 Cowan Publishing