Apple is a vertically integrated media company that produces both hardware like the iPhone, iPad, and Mac computers, as well as software like iTunes. It owns all aspects of production to keep everything within the company. While originally just a computer company, Apple expanded into mobile phones and media with the iPhone and iTunes store. The death of founder Steve Jobs, who invented many Apple products, significantly impacted the company. Apple faces competition from companies like Sony and Samsung in various product areas.

1. Media Company Case
Study
Task 1 Understand the structure
and ownership of the media sector
Alex Clare

2. Apple
 Apple belongs to the ICT media sector, it produces hard
ware and soft ware.
 Apple was originally just an IT based company but has
moved into the media sector because of the iTunes
software it has created.
 Apple produce hard ware like: IPhone, IPod, I pad, Apple
Tv Mac laptops and computers. In stores they also sell
Dre Beats and other cases for the hardware made by
other companies.
 Since Apple created the IPhone they went into the Tella-
communications part of media as well.
 The soft ware Apple has created is Itunes. You can buy
songs, movies, TV shows and games on this software. But
it can only be used on products made by Apple. This is
how Apple makes a lot of their money by keeping
everything they do in the company.

3. Who owns Apple?
 Steve Jobs was the co-founder of Apple before he died.
 Before Steve died the share holders owned apple, and it is
the same when he died.

4. Apple is vertically Organized
 Itis vertically organized because it is all apples
company and no other company's are involved in
making apple products.
 Apple design and make all the iPhones and iPods,
they also design all the soft wear like iTunes

5. Competitors
 Some of Apples competitors are:
 Sony
 HP
 Dell
 Applehave a lot of competitors and probably the
biggest competition they have is in the phone
sector. Apple have just realized the new IPhone 5
with their latest technology and software, but
they have a lot of competition from other big
names like Nokia, Blackberry and Samsung

6. Customers
 In 2009 14 million iPhones where sold in the UK which
is a quarter of the UKs population, then a year later
another 2 million people bought an iPhone in the UK, so
by the end of 2012 a lot more iPhones will be sold in the
country. Since 2009 6 million more iPhones where sold
in the UK alone.
Product 2009 2010 2011 2012
Ipad 4 Mill 7 Mill 5 Mill 9 Mill
Iphone 14 Mill 16 Mill 19 Mill 20 Mill
Ipod 9 Mill 19 Mill 9 Mill 7 Mill

7. Steve Jobs Inventions
 Steve Jobs was the inventor of many apple
products, for example he helped design
and released the iPhone 1, 2, 3, 4, 4s and
5. Out of the iPhones the iPhone 4 was the
best selling.
 He also made the iPad 1, 2 and 3. He
released the 3rd iPad just before his death.
 Furthermore, he also designed and
released the iPod 1, 2, 3 and 4 generation
and then the 5th in 2012

8. The Death of Steve Jobs
 The death of Steve jobs has changed the world and
changed apple forever the owner of apple Steve jobs
not only was he the chair holder of apple but the co
founder of it was well, even though it was sad that
Steve jobs died it left a huge impact of the others for
example who will be the chair holder and the co
owner of the biggest successful technology
organization around the world

9. Bibliography
http://www.liv.ac.uk/csd/csd_images/mobile/pda/iphone/iphone_4_16_gb.jpg
http://www.wired.com/images_blogs/gadgetlab/2010/09/iTunes10.png
Information - http://en.wikipedia.org/wiki/Apple_Inc.

10. Bibliography
http://www.liv.ac.uk/csd/csd_images/mobile/pda/iphone/iphone_4_16_gb.jpg
http://www.wired.com/images_blogs/gadgetlab/2010/09/iTunes10.png
Information - http://en.wikipedia.org/wiki/Apple_Inc.