A short guide to publishing long-form content on LinkedIn.

1. Publishing Platform
Summer 2014

2. Overview
• Who we are: the world’s largest professional network, reaching 300
million members worldwide
• What we offer: a publishing platform to share your voice and a
powerful distribution network to put your message in front of the right
professional audience
• How to use our platform:
• Publish long-form blog posts on your LinkedIn profile
• Build an audience of followers beyond your immediate
connections
• Use SlideShare capabilities (presentations, documents, videos,
graphics) to embed within post and drive SEO visibility
• The value of our platform:
• Build your audience: broadcast to the largest group of
professionals ever assembled
• Enhance your professional identity: establish your visibility as a
thought leader by sharing your expertise
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3. Our Mission
Connect the world’s professionals to make them more productive and
successful
3

4. 9.5+M
Opinion leaders
18.5+M
CXOs/Owners/Partners
1.1+M
Directors at Fortune
1,000 companies
186M
Unique monthly visitors
Members are 2x more likely to trust information from LinkedIn than from other sources*
Members are 6x more likely to use LinkedIn to consume content and insights than look for jobs*
*Source: LinkedIn internal study – Audience 360
11.5B
Quarterly page views
23
Languages
200+
Countries
The World’s Largest Professional Network

5. GroupsSlideShare PublishingPulse
Discover the best business knowledge to be great at what you do
Our Member Value Proposition
The Definitive Professional Publishing Platform
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6. SlideShare Publishing
Expand your audience and enhance your professional identity
The Power of Our Publishing Platform
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7. 7
The Power of the Publishing Platform
“My article about Cloud Computing led
to an invitation to give a speech in
Australia at the Enterprise Mobility
Summit 2014. Unbelievable!” -Ahmed
Banafa
“My first post helped me secure a
TEDx talk here in Dallas. Turned into a
talk on ‘What Pig Farming Taught me
About Business’” -Mike Merrill
“A Portuguese health organization
asked to republish my first post for its
own audience/membership, given
helpful learnings for that group.”
-Dominque Kim

8. 8
Content + Community = Engagement
How To Not Cry At Work
Janet Matta: https://www.linkedin.com/in/janetmatta
Over 300,000 views, 800 comments

9. GAIN
FOLLOWERS
EXPAND YOUR
PROFESSIONAL BRAND
GROW
YOUR IDEAS
WRITE
LinkedIn Publishing Platform
SHORT-FORM
Share links, articles, images, quotes and other content
with your followers.
LONG-FORM
Deep dives on topics that matter to you.
Watch engagement build in the comments.
YOUR CONNECTIONS
& FOLLOWERS
GLOBAL PROFESSIONAL
NETWORK
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10. 10
LinkedIn Publishing Platform
To create a post, click the
pencil icon at the top of your
LinkedIn homepage.
(You can also go to
https://www.linkedin.com/tod
ay/post/author/createArticle)

11. 11
LinkedIn Publishing Platform
Open the writing tool to compose a
draft. You can add text, images,
videos and SlideShare presentations.
A post can be published live, saved as
a draft or previewed.

12. 12
LinkedIn Publishing Platform
When you publish a post, it gets added to your profile and distributed across
LinkedIn.

13. 13
LinkedIn Publishing Platform
The follower dashboard tells you more about the audience you’re reaching.
All published posts are discoverable via search and your profile.

14. 14
SlideShare
• Upload rich media including
presentations, videos,
documents and infographics
• Embed SlideShare module
within LinkedIn post body
• Cross-post uploads to
LinkedIn profile
• Strong SlideShare SEO
improves discovery
• Lead generation: drive sales
with custom form

15. 15
SlideShare
“I find that sometimes my LinkedIn articles power
readership on SlideShare, but other times the
exact opposite happens: Readership of my
LinkedIn article is so-so, but the embedded
presentation takes off on SlideShare.”
-Bruce Kasanoff
http://blog.slideshare.net/2013/08/12/bruce-
kasanoff-my-two-month-crash-course-on-
slideshare/
“Think you’re not
creative? Think again!”

16. 16
Publishing Platform and SlideShare
Carmine Gallo
Author, Talk Like TED: 3 Unbreakable Laws of
Communication
https://www.linkedin.com/today/author/571150
4-Carmine-Gallo
http://www.slideshare.net/cvgallo

17. 17
Engagement: Tips and Best Practices

18. 18
Getting Access to the Publishing Platform
If you do NOT yet have
access to the publishing
tool on LinkedIn (i.e. you
do NOT see the pencil
icon in the status update
box at the top of your
LinkedIn.com home
page), please complete
this short form:
https://docs.google.com/
a/linkedin.com/forms/d/1
R4NlFp48IPxoM5g6709
3Qo9bptqKehwZQpnMO
wPz4zQ/viewform

19. Thank you!
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