Nye Lecture Series, 1-26-12

1. Tomorrow’s Technology In
Sales And Marketing
Alex Lawrence: Vice Provost – Weber State University
Twitter: @_AlexLawrence (underscore before my name)
LinkedIn: /AlexOnLinkedIn
Facebook: /AlexLawrence
Blog: StartupFlavor.com
Google+: Gplus.am/Alex

2. Street Cred – Blah, Blah, Blah
 47,000+ Twitter Followers (Top 10 in Utah)
 4,500+ Facebook Friends (public account)
 50,000+ Blog Readers/Subscribers (active in 2011)
 2,700+ LinkedIn Connections
 700+ FourSquare Friends
 1,000+ mobile apps downloaded
 Average 1,300+ clicks per link and 100K+ views per post

3. 50M Users Put In Perspective
Radio
Internet
iPod Years
Facebook
0 5 10 15

4. Twitter Stats
 500M registered users
 Adding 500,000 per day
 250 million unique visitors per month
 2000 million tweets per day
 1.2 billion tweets per week
 Largest VC raise in history = $800M

5. Facebook Stats
 750+ million active users
 50% log on once per day
 Average user = 130 friends
 350 million active mobile users per month
 30 billion pieces of content (links, news, blog
posts, photos)
 70% of Facebook users are outside of the United States

6. Mobile Market Stats
 Average teen sends 1500 texts per month
 76% of all phone subscribers use texting
 2.3 trillion texts sent in 2010
 With only 19% smartphone market penetration
 Over 500,000 iPhone apps, 37% are free
 Within 5 years, mobile internet access > desktop access

7. Advertising $ Follow Eyeballs
1995 2010
Global Internet Ad $55MM $90B
Revenue
Ad Revenue Per User $9 $86
Global Internet Users 6MM 2.2B

8. Facebook Ads
 Google AdWords market share is shrinking
 Facebook Ads growing faster/bigger
 Google+ designed to combat massive loss of eyeballs
 Search vs. Human Curation (social and sharing)

9. YouTube
 Television is actually moving to the Internet this time
 108M people
 Watch 1.3B videos
 Today
 Used to say ‘Broadcast Yourself’ – not anymore
 3rd most watched brand?
 OraBrush – tongue scraper in Provo

10. What Am I Watching?
 Square - accept payments
 UBER - disrupt taxi, car wash and others
 Simple – financial institutions should pay close attention
 Republic Wireless ($19/month unlimited)
 Group buying 2.0 (flights, niche fashion, more)
 Location based services
 FourSquare
 Yelp
 Path

11. What Am I Watching?
 SalesForce – acquisition hungry
 StockTwits – social stock broker
 Fiverr and Task Rabbit – cheap outsourcing in US
 Red Laser, Amazon – live price comparisons
 Apps for everything
 3D Printers

12. What Am I Watching?
 iPad & Co. Invading Everything
 Medical
 Home services
 Restaurants (order from mobile)
 Books (rent textbooks instead of buy)
 Movies (direct to home)
 Kids
 $35 tablet in India - $199 Amazon Kindle Fire

13. What Does It Mean?
 Every site has to be mobile friendly
 Brands that connect online win
 Internet marketing spend will be majority of budget
 Don’t understand the Internet
 Lose existing customers
 Lose future sales
 Lose your job

14. Learn = Earn
 Websites to bookmark
 Learn to code - Codecademy.com
 TechCrunch and Mashable – new tech companies
 Gigaom.com – general tech news (software & hardware)
 Gizmodo – gadets & hardware
 Topic specific blogs
 Sales
 Marketing
 Cutting edge hardware/software for you to adopt

15. Question & Answer
 Presentation available at Slideshare: