Kane County Business Summit
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Kane County Business Summit - 4/18/12
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Kane County Business Summit
- 1. Using Social Media To Build A Business and Your Brand Alex Lawrence: Vice Provost – Weber State University Twitter: @_AlexLawrence (underscore before my name) LinkedIn: /AlexOnLinkedIn Facebook: /AlexLawrence Blog: StartupFlavor.com http://www.slideshare.net/alexanderlaw/kane-county
- 2. Street Cred Founder/Partner -- 9 companies (Sold 8) including #34 (USA) and #1 (Utah) on the Inc. 500 Raised $20m+ from banks, angels and VC‟s 51,000+ Twitter Followers (#7 in Utah) 5,000+ Facebook Friends (public account) 50,000+ Blog Readers/Subscribers (active again in 2011) 3,000+ LinkedIn Connections 1,000+ mobile apps downloaded Average 1,300+ clicks per link and 100K+ views per post
- 3. Which Networks and Profiles? LinkedIn, Google+, Facebook, Instagram, Twitter, YouTube & FourSquare
- 4. 50M Users Put In Perspective Radio Internet iPod Years Facebook 0 5 10 15
- 5. Twitter Stats 500M registered users Adding 500,000 new accounts per day 300 million unique visitors per month 200 million tweets per day 1.2 billion tweets per week Largest VC raise in history = $800M
- 6. Facebook Stats 850+ million active users (log on once a month) 50% of all users log on once per day (est. 500m+) Average user =130 friends 350 million active mobile users per month 1 billion people logged in at same time 30 billion pieces of content/mo. (links, news, photos) 70% of Facebook users are outside of the United States
- 7. Instagram Stats Photos only – social network 15 million users & 400 million photos uploaded in first 18 months 80% of all users applied filters Took Flickr 2 years to get to 100 million photos Was only on iOS! Just recently Android Just now up to 14 employees Sold last week to Facebook for $1 Billion (with a „B‟)
- 8. Mobile Market Stats Average teen sends 1500 texts per month 76% of all phone subscribers use texting 8 trillion texts sent in 2011 USA -- 18% smartphone market In 2009, 44% in 2011 Over 500,000 iPhone apps, 37% are free 5 years (or less), mobile internet access > desktop access
- 9. 23% of Time Online (US) = Social Twitter and Facebook Users: 27% check status and post updates 10+ times per day 40% post updates while driving 30% use while on dates 64% post updates at work
- 10. Advertising $ Follow Eyeballs 1999 2009 Global Internet Ad $55MM $106B Revenue Ad Revenue Per User $9 $86 Global Internet Users 6MM 2.2B
- 11. How Do I Use Social For Business? Be yourself Don‟t do or say something you wouldn‟t mind sharing with an employer, partner or investor Customers talk to each other online – a lot It‟s not a commercial Real photos, custom backgrounds, detailed info Be yourself
- 12. Control Your Brand Or Someone Else Will Due diligence on you via social – billboard worthy? Can you connect with customers? Talk to people you wouldn‟t normally have access to Mark Suster (iActionable intro) Hank Haney (golf tips from Tiger Woods coach) Robert Scoble (introduction to potential partner) Chad OchoCinco (cell phone number) CBR Venture Capitalist ($20M raise) Scott Anderson (Zion‟s Bank CEO)
- 13. Convinced? Ok, At Least Try… LinkedIn is a MUST 100% profile complete Use current photo Make sure everything is accurate Get recommendations Actively seek out connections in areas related to interests Investors, employers and partners will check you out here Paid account shows you who looks at your profile Keep it up to date IT IS YOUR RESUME
- 14. Activity Equals Influence Either in or out Insincerity is obvious Listen to and talk about/with others Time – no quick fix, no quick results Social Signals SEO value Rankings Clicks Customers
- 15. Suggestions and Tools Send out using a scheduling tool like Bufferapp.com **Connect other networks (Twitter to LinkedIn, etc.) Be sure to reply to people where they replied to you Use a mobile application to share “live” updates Setup keyword searches and join conversations It‟s not all about you
- 16. Suggestions and Tools Tweetdeck (multi-network) NutshellMail (daily email summary) Google+ (many leaving to focus solely on this network) Twentyfeet.com (analytics) Crowdbooster (analytics/suggestions) Tweetlogix and Tweetbot for mobile
- 17. Where and What? Which networks don‟t you like, know of or understand? FourSquare Facebook Twitter Youtube Instagram Tumblr Google+ Klout Others?
- 18. Takeaways Social media is not a toy for kids It is not a fad If you aren‟t actively engaged now, you are behind Partners, investors, employees & customers are there The great equalizer – influencers can be you You will need to use it for most businesses
- 19. Thank You! @_AlexLawrence on Twitter Email: alexanderlawrence @ weber.edu Facebook.com/AlexLawrence Linkedin.com/in/AlexOnLinkedIn Blog: StartupFlavor.com