2. There is no easy way to promote a business, especially
if your business is still a starting business. Putting
things in context and in the right perspective, let us
focus our promotional examples in the premise of a
junk car business. There are, of course, various ways
to promote your junk car business. But I have
summed up a few promotional ideas to get you
started. These are just the most common methods,
but they work just as well. With the right creativity and
resourcefulness, you can even make these
promotions without spending much.
3. With a catchy sloganWith a catchy slogan
With this promotional method, creativity is not enough. A
simple "we buy junk cars for cash" might do the trick
for some people, but it is just not enough to convince
others. You also have to know the preferences of your
target market-which, in this case, are car owners with
wrecked or old and beaten up cars in their garages
and back yards. Your slogan or tagline or whatever
you want to call it has to be creative and at the same
time relatable to these particular group of car owners.
Always keep that in mind when you plan a new tagline
or slogan for your business.
4. With an effective marketing
campaign
Of course, a slogan is part of a marketing campaign. But if
you lack the necessary funds for an all-out marketing
campaign, a simple slogan is your last resort. If,
however, you have the funds to execute a campaign,
you have to make sure that you do it right. If you start a
campaign without proper research and planning, your
efforts won't give much of an impression to your target
market. And you will end up wasting precious cash and
resources. In order to execute an effective campaign,
research and planning must go hand in hand with your
creativity.
5. With freebiesWith freebies
I always say this and I will say this once again.
Everybody loves freebies. I love freebies. I would buy
a product or service (even if I do not need it at the
moment) if I can get a little extra for it. That is the
same in any product or service. If you can, say, add a
little freebie along with your mediocre "we buy junk
cars for cash" slogan, perhaps your promotion and
marketing can still have a chance.
6. With a great serviceWith a great service
Your business is operating on service. A junk car company
with great service will encourage satisfaction among its
customers. If you do not have enough money to pursue
a full-pledged marketing campaign for your junk car
business, you can just invest in your customer service
and satisfy as many customers as you can. According to
experience, customers will willingly promote your product
or service if they are satisfied with the service or product
that they receive. Your satisfied customers can do your
promotion for you. Word of mouth is a very effective
marketing method. Do your job well, and your customers
will do all the marketing. Play this right, and you won't
even have to spend much on marketing.