1) Advertising is a form of mass promotion that allows messages to reach a large audience. 2) This document contains analyses of several music album advertisements, examining things like target audiences, messaging, layout, and stereotypes portrayed. 3) The analyses provide details on the bands, album names, intended messaging and audiences, colors, fonts, images, and other design elements used in the ads.

1. Adverts

2. What is advertising?
Advertising is a non-personal form of promotion
which can be easily viewed by a large number of
people as it uses a method of mass promotion.
Advertising is considered a one-way form of
marketing communication where the message
receiver.

3. This advert is for the band The Used who are
touring. The target audience I believe is going
to be people who listen to Alternative Rock this
advertisement was found in the music
magazine Kerrang which specialize in Rock
music. The audience who tend to read and buy
Kerrang are usually teenagers and young
adults. The stereotype which this advert fits
into is the stereotype that all rock music is dark
and satanic which I think this advert shows well
because it uses dark colours and there is blood
and gore. The message being sent to the
receiver is the tour dates of The Used but it
also advertises The Used artwork for their
album ‘Artwork’ which is probably why the
band are touring.
The font for the title of ‘The Used’ matches the
writing of the dates of the tour. The layout
makes the name of The Used more prominent
and the orange makes the tour dates stand out.
There’s no reviews or the record label but it
does say the new single from the band and
where to get tickets for The Used but also it
advertises The Used’s Myspace.

4. This advert is advertising Kasabian’s new album
Empire. I think from this photo the band is
targeting young and old generations. I believe this
because the colours used are quite plain and mostly
neutral colours. I think it could be for young people
because of the image looks quite rebellious. There
isn’t many stereotypes on this advert besides that
rock music tends to be rebellious. I think the
message being sent to the receiver is that the
album will have themes about history because of
the image used and the title of the album. The
Kasabian writing is the bands iconic typography.
There isn’t any slogans on the advert but there are
three reviews from well known magazines which
gives the audience the message that this band is
worth listening to. There is a release date on the
bottom in big writing saying 28th August and the
band s record label and the bands website are on
the bottom on the advert in smaller writing.

5. Here is an advert for The Prodigy’s new album
Invaders Must Die. The Prodigy are a techno band
and from the colours used in this advert I would say
they are appealing to the younger audiences such a
young adults who can go to clubs which plays
dance/techno music such as The Prodigy. There
isn’t a stereotype being portrayed here because the
advert has no images besides a image of a airplane?
I think the message sent to the receiver is that this
music is quite bright and in your face, I get this idea
because of the colours used and the writing which
looks quite rebellious but the writing also looks like
graffiti, this emphasizes the idea of rebellion. The
layout has put The Prodigy on the top and the
album in the middle both in similar size writing but
the first thing I notice when looking at this advert is
the album name which makes me think that the
band want the audience to remember the album
name rather than their own suggesting that they
have been around for a long time that people
should recognize their name already. There is no
release date because it says the album is already
out but there are reviews from big magazine
companies and there is two websites for the band
again emphasizing how good they are.

6. Here is a advert for Noah and The Whale’s new
album. Noah and The Whale is a indie band from
England. The advert is targeting this scene by using
neutral colours but also there is an image of them
and a stereotype of indie people is that they were
shirts and have quirky haircuts. I think the title
‘Last Night On Earth’ links in with the faded image
of the cars so it could be like last night on earth
and everyone is queuing to go to a end of the
world party? The font used for this advert has
three different fonts. The ‘Noah and The Whale’
font is a lot bigger and bolder than the rest of the
fonts used to show that the image is Noah and The
Whale. The name of the album is in italics and is
smaller compared to the name of the band but it is
still significant to the advert as it’s places quite high
on the advert. The first thing we notice about this
advert is the big image of Noah and The Whale
perhaps it’s what the album cover looks like and
that’s what we should be looking for if we want to
buy this album. There isn’t any slogans but there is
a review from a magazine and a release date for
this album. The review is from Q magazine who
usually write about indie music which again tells us
who the audience for this album will be.

7. Here Gwen Stefani’s new album is being launched.
The advert has a clear target audience which is young
girls between the ages of 11-19. I think this because
the image has a princess like style to it which seems
very child fantasy. There is a stereotype of blondes
being unintelligent and sexy. What makes me think
that is that the way Gwen Stefani is sat down looking
directly at the camera looking seductive. What makes
me think she looks unintelligent is because the
princess fantasy theme going on makes me think that
she gets everything done for her because she is a
princess. I think the message being sent out here is
that Gwen Stefani is better than everyone else and
that we should idolize/look up to her because she is a
princess. The writing could looks like a gangsta/urban
writing which could suggest the type of music she
plays or the audience who would listen to her music.
There isn’t any slogans in this advert but big picture
used is the same as the album cover. The album isn’t
as prominent as the big image of Gwen or her name
which makes us think that the advert is mainly about
her. There isn’t any slogans, release date or reviews
but there is a place where to get the album which is
at Target.

8. Here a You Me At Six album is being advertised. The
advert is targeting people who are interested in pop-
punk/post-hardcore music. We can tell this by the
writing underneath the band name and album name on
the bottom left. The stereotypes which are being
portrayed here is that rock bands should be all males,
which is what You Me At Six are, the lead singer gets all
the attention which you can tell as he is more
prominent in the photograph of You Me At Six. The
message sent to the receiver is that this is You Me At Six
in the photo and this is their album, You Me At Six are
the main topic of this advert because it’s been
mentioned 3 times on the advert to remind the
audience of their name. The layout has been done to
make the photo of You Me At Six more prominent but
not forgetting the main reason for this advert which is
to advertise their new album which is also quite big so
show the audience what they need to look for if they
want to buy this album. The album stands out more
than the image of You Me At Six because of the sepia
colour of the album compared to the black and white
photograph. There is no album reviews or when the
release date and record label is but it does show the
audience where they can get this CD which advertises
You Me At Six but also HMV.