This is the keynote given by Alessandro M. Lerro at Las Vegas Global Crowdfunding Convention 2016. It is about the Kickstarter crowdfunding campaign of Opera di Firenze in 2016 #operaforeverybody. This is the biggest success story for a crowdfunding campaign for a performing art organization.

1. ALESSANDRO M.
LERRO
CROWDFUNDING
FOR LARGE THEATERS
AND PERFORMING ARTS
OCTOBER 16, 2016!
LAS VEGAS!

2. PERFORMING
ARTS
$ 14,5 BILL.
SPORT MOVIES
$ 10,4 BILL.$ 20,7 BILL.
Source: NEA Na-onal Endowement for the Arts, NEA Research Note #102, 2011.

3. THEATER AND OPERA:
$ 2,8 BILL.
38.130 PAID EMPLOYEES
Source: U.S. Census Bureau, Economic Census 2007.

5. LARGE
ORGANIZATIONS ?

8. CURIOUS?

9. CASE STUDY: OPERA DI FIRENZE

10. #INNOVATION

11. THE FIRST OPERA TO USE SUBTITLES, IN THE ‘80s

12. 1st LIVE STREAMING OF A PERFORMANCE
ON FACEBOOK:
40.000 CONTACTS

13. MISSION: BUILDING A STREAMING WEB-SITE

14. CONCEPT:
#OPERAFOREVERYBODY

15. ACCESSIBLE
EVERYWHERE

16. # 1
PARTNERS

19. FLORENCE
MUNICIPALITY

20. # 2
REWARDS

21. THANKS
CELEBRATIVE STUFF
BOOKS
MEET & GREET
VIP PACKAGES
DVD/MP3
TICKETS
PERFORMANCE
RELATEDGIFTS

22. THANKYOU

23. HAPPYBIRTH.

24. MUSIC

25. TICKETS

26. MEMORABILIA

29. PAVAROTTI

30. EXTEND
YOUR
REACH

31. LOOK
OUTSIDE
THE THEATRE

32. PERFORMANCE
UNRELATED
PERFORMANCE
RELATED
PERKS
&
EXPERIENCES

33. # 3
EXPERIENCES

34. REHARSAL

35. WEBINARS

36. WEBINARS

37. DESIGNING

38. WRITING MUSIC

39. AUDITIONS

40. SIGHTSEEING

41. MUSEUMS

42. WINE&FOOD

43. # 4
TESTIMONIALS

44. ZUBINMEHTA

45. FABIOLUISI

46. AIWEIWEI

47. MIKA

48. # 5
CORPORATE

50. TOURNÉES FINANCING

51. SPONSORSHIP
ON-LINE BIDDING

52. alessandrolerro