1. “Doctor Click”
Members:
Alessandra Formica
Carmen María González
Irma Aguado
Javier Vicente
Marta Navarrete
Neska Husar

2. 1. Naming: “Doctor Click”. Why?
We deliver non-life-threatening medical advice and treatment in the comfort of your own home at your
convenience. You just need a laptop either to contact a doctor or to buy medicines. So we have joined both
concepts: online and medicine. Those are latent in Doctor Click.

3. 2. Storyboard – Spot “Doctor Click”
We made two versions: one informative and one emotional in order to see which one expresses better our service.

4. Version 1: Informative

5. Version 1: Informative

6. Version 1: Informative

7. Version 2: Emotional
SITUATION 1: HEADACHE
She is complaining She stands up and looks for a She turns around and sees a Suddenly a smiling doctor gives
about her headache medicine in her medicine doctor joining her for breakfast. her the prescription.
while she is having her cupboard. But there’s nothing that
breakfast. can relieve her pain.
Off voice: I have a huge Off voice: Let me see if I have any Off voice: AW! Off voice: Good morning. Here is your
headache… Ibuprophen. No.. I don’t. I will have to prescription.
arrange an appointment with the
doctor just to ask for a prescription.

8. Version 2: Emotional
SITUATION 2: CHRONICAL ILLNESS
He is wondering He is waiting on the sofa He stands up and goes to Suddenly the doctor smiles at
whether he could avoid close to the telephone. But the door to see who it is. him and asks him if she can visit
visiting the doctor just suddenly the bell rings. When he opens the door, a him.
to ask for a prescription doctor is on the other side.
for his chronical illness.
Off voice: I am running Off voice: Well, I will have to call Off voice: Who is coming now? Off voice: Here is your prescription. I
out of my medicines for my son to take me to the doctor. Let’s see. think you already know how to use it.
my chronical illness. I just Doctor: Good morning, may I
need a prescription. I come in?
hope I could have a
doctor right here because
I don’t want to bother
anyone.

9. Version 2: Emotional
SITUATION 3: IN A FOREIGN COUNTRY
She tries to explain what
A woman has just moved
she needs but she can’t.
abroad. She needs to go to a
She wonders whether she She finally decides to go back home.
doctor. When she gets there,
could speak to a doctor She switches on her laptop and a The doctor posts her
she can’t undertand what he
who understands what doctor appears on the screen and prescription on her profile. She
is trying to tell her.
she is saying. asks her in her own language what orders it directly from the
she needs exactly. online pharmacy.
Off voice: I can’t Off voice: I don’t know how I Off voice: Doctor says: Good Off voice: Here is your prescription I’ll
understand a word of can explain what I need. I wish morning, how may I help you? add it to tour account.
what he is saying… there was a doctor who speaks (in her language). Girl: Thank you so much!
my language so I wouldn’t
have any problem.

10. 3. Website design
Patients, doctors and pharmacists access this service through
our website. Consequently, apart from the standard sign
up/sign in options, the website design reflects the need to
attract new patients (information, news) and to recruit more
professionals.

12. 4. Logo design
Every service must have a logo, so we have worked on its design. It expresses the
work that Doctor Click does all over the world.