2. The Market
• Market of £3.42 billion
– 8 million iPhone users (2010, mobileSQUARED)
– Average price of an iPhone £429
• 42% of people have broken their iPhone
– Average price of repair £130
• 437 million of spent on screen replacements alone!
3. Business Model
• 3 Ways to repair iPhones
– Mail-in service
– Do-it-yourself
– Repair by one of our franchisees
4. Position to date
• Pilot
• Beta version of the Website
• Supply Chain
• Marketing Campaigns
5.
6. Team
• Geographically covering most of the UK
• Skillsets and experience in
– Marketing
– Management
– Finance
– Entrepreneurship