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NEWS21 – preparing the U.S. students 
for the global economy
Presentation by Hubert Humphrey Alumna Aleksandra Dukovska – October 2011

Background story - News21.com

News21 – multi million dollar experiment
Supported by Carnegie Corporation and Knight Foundation
Talk on important issues
Spin out stories with multimedia tools
Innovative launch in 2005 with five universities
Now – 12 universities lead by ASU
Think differently about news to inform public
ASU, MARYLAND, NEBRASKA - FOOD SAFETY
BERKELEY – BAY AREA FOOD SAFETY
COLUMBIA – ELDERLY IN AMERICA
NORTH CAROLINA – POWERING A NATION
NORTHWESTERN & USC – RENEGADE EDUCATION
SYRACUSE – HISPANIC CHANGE IN PENNSYLVANIA
WHY ON THE WEB PLATFORM?
USA MEDIA HABITS Newsweek 7/26/2010

NUMBER OF NEWSPAPERS IN THE USA AND
PUBLISHED BOOKS
2000                                  1,480          282,242


2009                                  1,302          1,052,803

DAILY GOOGLE
SEARCHES AND
REVENUES OF VIDEO
GAMES

2000 - 100M -                                 2009 – 2B –
$7,8B                                         $ 19,66 B

ACTIVE BLOGS - TEXT MESSAGES

2000 – 128K                                   2009-141M
2000 – 400K                                   2009- 4,5M
TOOLS USED BY NEWS21 NEWSROOMS TO CREATE ONLINE CONTENT
SPRING TRAINING AT ASU WALTER
CRONKITE SCHOOL OF
JOURNALISM
EXAMPLES OF MOUNTHLY TRAFFIC
VISUALIZE AND RESEARCH STORIES ON THE AMERICAN SOCIETY
PRESSING ISSUES
HOW IS IT FUNCTION?

DEAN CHOOSE TOPICS


PREPARATION, READINGS, CONFERENCESS IN THE CLASS
WITHIN THE UNIVERSITIES


ORGANIZATION AND RUNNING THE SUMMER INCUBATORS
NEWSROOM ASU 2011
This slide explains the stages of organizing the NEWS21 in practice each
year since 2006. This year Fellows from ASU, Maryland and Nebraska
worked on the food safety national project.
KEY FINDINGS OF THE NEWS21 HOW
SAFE IS YOUR FOOD?
 Foodborne illnesses sicken one person in six

 48 million in the USA each year


 US Food and Drug Administration – 24
 million agency regulated product will enter
 the USA – Inspect only 1,59% of them
3  MILLION Americans
sickened by contaminated
meat and poultry
NEWSROOM BERKELEY 2011
This slide explains work of the News21 Fellows at the Newsroom at the University of
Berkeley, California this year. Berkeley school of journalism hosted Erasmus student
from Denmark, Germany and United Kingdom. The Berkley News21 Fellows worked on
the Ration project about the food safety in the bay area.
RESULTS
EMPLOYMENT OF NEWS21 FELLOWS COMPARED TO OTHER STUDENTS
PUBLISHING IN THE MAINSTREAM MEDIA
This slide shows the articles of NEWS21 Fellows published in on
MCNBC.com, online edition of Washington Post and on the Iwatch, on line
site of the Center for public integrity from Washington DC.
PLACEMENT ON NON PROFIT HEALT ONLINE SITES
References:

1. Jody Brannon, Editorial Directors/Professors Summit. (201O, November 5-6)
Learning from 2010/Preparing for 2011 – Power Point Presentation
2. Bill Pliske, Britton Halle (2011, October 2).How safe is your food?. In News21.com.
Retrieved October 18, 2011

3. Does Illegal Immigration makes us safer? (n.d.) In News21.com. Retrieved
October 17, 2011 from http.//asunews21.com/

4. Photos on slides: 6, 13,16,18 by Aleksandra Dukovska


5. Connell, C. (2009, September). News21: Are Next Generation Journalists the Future
for a Profession in Transition? Carnegie Reporter, 5(3), 2-6

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Presentation news21 american corner_Final1

  • 1. NEWS21 – preparing the U.S. students  for the global economy Presentation by Hubert Humphrey Alumna Aleksandra Dukovska – October 2011
  • 2.
  • 3. Background story - News21.com News21 – multi million dollar experiment Supported by Carnegie Corporation and Knight Foundation Talk on important issues Spin out stories with multimedia tools Innovative launch in 2005 with five universities Now – 12 universities lead by ASU Think differently about news to inform public
  • 4.
  • 5. ASU, MARYLAND, NEBRASKA - FOOD SAFETY BERKELEY – BAY AREA FOOD SAFETY COLUMBIA – ELDERLY IN AMERICA NORTH CAROLINA – POWERING A NATION NORTHWESTERN & USC – RENEGADE EDUCATION SYRACUSE – HISPANIC CHANGE IN PENNSYLVANIA
  • 6. WHY ON THE WEB PLATFORM?
  • 7. USA MEDIA HABITS Newsweek 7/26/2010 NUMBER OF NEWSPAPERS IN THE USA AND PUBLISHED BOOKS 2000 1,480 282,242 2009 1,302 1,052,803 DAILY GOOGLE SEARCHES AND REVENUES OF VIDEO GAMES 2000 - 100M - 2009 – 2B – $7,8B $ 19,66 B ACTIVE BLOGS - TEXT MESSAGES 2000 – 128K 2009-141M 2000 – 400K 2009- 4,5M
  • 8. TOOLS USED BY NEWS21 NEWSROOMS TO CREATE ONLINE CONTENT
  • 9. SPRING TRAINING AT ASU WALTER CRONKITE SCHOOL OF JOURNALISM
  • 10.
  • 11.
  • 13.
  • 14. VISUALIZE AND RESEARCH STORIES ON THE AMERICAN SOCIETY PRESSING ISSUES
  • 15. HOW IS IT FUNCTION? DEAN CHOOSE TOPICS PREPARATION, READINGS, CONFERENCESS IN THE CLASS WITHIN THE UNIVERSITIES ORGANIZATION AND RUNNING THE SUMMER INCUBATORS
  • 16. NEWSROOM ASU 2011 This slide explains the stages of organizing the NEWS21 in practice each year since 2006. This year Fellows from ASU, Maryland and Nebraska worked on the food safety national project.
  • 17. KEY FINDINGS OF THE NEWS21 HOW SAFE IS YOUR FOOD? Foodborne illnesses sicken one person in six 48 million in the USA each year US Food and Drug Administration – 24 million agency regulated product will enter the USA – Inspect only 1,59% of them
  • 18. 3 MILLION Americans sickened by contaminated meat and poultry
  • 19. NEWSROOM BERKELEY 2011 This slide explains work of the News21 Fellows at the Newsroom at the University of Berkeley, California this year. Berkeley school of journalism hosted Erasmus student from Denmark, Germany and United Kingdom. The Berkley News21 Fellows worked on the Ration project about the food safety in the bay area.
  • 20. RESULTS EMPLOYMENT OF NEWS21 FELLOWS COMPARED TO OTHER STUDENTS
  • 21. PUBLISHING IN THE MAINSTREAM MEDIA This slide shows the articles of NEWS21 Fellows published in on MCNBC.com, online edition of Washington Post and on the Iwatch, on line site of the Center for public integrity from Washington DC.
  • 22. PLACEMENT ON NON PROFIT HEALT ONLINE SITES
  • 23. References: 1. Jody Brannon, Editorial Directors/Professors Summit. (201O, November 5-6) Learning from 2010/Preparing for 2011 – Power Point Presentation 2. Bill Pliske, Britton Halle (2011, October 2).How safe is your food?. In News21.com. Retrieved October 18, 2011 3. Does Illegal Immigration makes us safer? (n.d.) In News21.com. Retrieved October 17, 2011 from http.//asunews21.com/ 4. Photos on slides: 6, 13,16,18 by Aleksandra Dukovska 5. Connell, C. (2009, September). News21: Are Next Generation Journalists the Future for a Profession in Transition? Carnegie Reporter, 5(3), 2-6

Notas do Editor

  1. Successful marriage of content and Innovation