1. Students: Natia Tunadze
Tamila Khoroishvili
Scientific supervisor: Roman Mamuladze ,
prof. Dean of Business and Management
Faculty, Batumi State Maritime Academy.

3. The share of tourism in WGP is 5 %
and it provides 6-7% of world
employment.

6. The main functions of
tourism market are:
Prediction of the
development of
the tourist market
Development of
Travel Company
pricing policy
Assessment of
tourist product
user’s needs
Presentation and
positioning of
the new product

7. Marketing
problems and
research
objectives
Research plan
The results of
the definition
and reporting
The
implementation
of the research
plan

17. Our participation expansion and the creation of a
competitive tourism industry in the global market, it
is necessary to active marketing activities. In this
process all stages of marketing process are important:
market research, research your options, long-term
strategy for the development of tourism in Georgia
and etc.