Prospective SXSW Music 2013 presentation.

1. INFECTIOUS
RIFFS
AN EPIDEMIC MODEL OF MUSIC

2. HOW DO BANDS
SPREAD?
What does a hit band’s trajectory look like?

3. HOW DO BANDS
SPREAD?
Fan-to-fan transmission, observable over time
(Placeholder image below, will have time-lapse imagery)

4. HOW DO BANDS
SPREAD?
Marketer-to-fan transmission
(with secondary spread)

5. WHAT AFFECTS
VIRALITY?
Band Characteristics
- To be filled in after statistical research…
- … bandmates’ gender?
- … bandmates’ age?
- … genre?
- … tweet activity?
- … ???

6. WHAT AFFECTS
VIRALITY?
Audience characteristics
- Age
- Gender
- Location
- Connectivity

7. WHAT AFFECTS
VIRALITY?
Marketers can support virality

8. WHAT AFFECTS
VIRALITY?
Marketers can support virality
- Timing
- Intraday, weekly, around special events
- Content
- Songs, videos, images
- Target high-influence fans
- Become sources of further spread

9. HOW DO WE DETECT
VIRALITY?
How do we find bands that are spreading virally (or will)?
- Graphical approaches
- Time-series approaches
- Content modeling
- Demographic analysis