1. Wine Brand Scan
A new service from Alcyon Consulting

2. Wine Brand Scan ? :
✓Study of brand positioning based on feedback from
consumers and critics
✓ International qualitative research
✓ Study of competitors positionning
✓ Online reputation management
✓ Brand Tracking

3. Process
Analyse of consumers speechees :
- Blogs
- Groups
- Social networking (wine 2.0 and others)
- Search engine
Manual vacuum aspiration
Analyse of results by our team
Perceptual mapping

4. Delivery and results
Analyse of speechees about your brand
Image and perceived values of your brand
Positionning of your brand throught your competitors positionning
Trends analyse
Key of succes of your brand and your competitors

5. Perceptual mapping
Semantic clusters
Download our sample
research on our
Internet site
www.alcyonconsultin
g.net/winebrandscan

6. Perceptual mapping
Crossing clusters of two words

7. Quality
Hight quality of results :
Text mining is a powerfull tool
Qualitative research on a base of quantitative occurences
Understand your online brand indentity
Understang competitors online brand identity
Identify competitors strengths and weaknesses
Powerfull benchmarking

8. Pricing
Wine Brand Scan : 5 000 Euros for study
Brand tracking (option) : contact us

9. Contact us :
00 33 5 57 24 86 61
Marketing@alcyon-consulting.com
www.alcyon-consulting.com