TBC London presents the Ballsy Brands Quarterly (The BBQ). Four times a year, Jon curates the best BALLSY content from around the globe. And it’s all powered by booze and BBQ as our ginger-ish emcee is from the global hub of pulled pork — Memphis. Running order: 1. The TBC Brand Balls-off. 2. Ballsy Stories. 3. Booze & BBQ.

1. Ballsy Brands Quarterly 1:
530pm on Friday 16 October at WeWork Moorgate

2. BALLSY BRANDS QUARTERLY EVENTS
TBC London presents the BBQ. Four times a year, Jon
curates the best BALLSY content from around the globe.
And it’s all powered by booze and BBQ as our ginger-ish
emcee is from the global hub of pulled pork — Memphis.
Running order: 1. The TBC Brand Balls-off. 2. Ballsy Stories.
3. Booze & BBQ.
For the Balls-Off, Jon invites three experts on stage to
battle each other for the Balon d’Ginger trophy by
presenting the audience with the best and worst content
created in the last three months. Only show stuff that’s
either ballsy as hell or a total balls-up. And prepare to have
hundreds of hundreds of ginger balls in your face. That’s
how people vote for what they like and don’t like, of course.
For the Ballsy Stories bit, people tell their 5 minute stories
of personal balls-ups or moments of grand ballsy-ness and
what they learned from the experience.

3. BALLSY BRANDS QUARTERLY 1
THE SPEAKERS
Jon will battle two of the following folk in the Brand
Balls-Off. After the BBQ sliders come out, we’ll then
hear 5 minute ballsy or balls-up stories from all 7 of
us, back to back with no break.
Other awesome speakers:
Louisa Heinrich, Superhuman Limited
Kulsoom Kausher, Wandering Bear (co-host)
Dan Kirby, Tech Department
Jon Morter, “Social Media Hellraiser”
Tom Ollerton, We Are Social
Simon White, Formation London

4. http://bit.ly/TBCin120
Short teaser of TBC London in action:

5. Other Stuff Since You Quite Possibly Haven’t Heard
From Jon Or TBC London In A While

6. Jon Burkhart In A Nutshell (Or 7 Long-ish Bullet Points)
• Founder of TBC, where he partners with brands and
agencies to create relevant content
• Co-creator of the world’s first blog dedicated to real-
time/reactive creativity UrgentGenius.com and the force
behind UG experimental creativity marathon “hack days”
• Co-author of Newsjacking: The Urgent Genius of Real-
time Advertising
• Consultant to brands and agencies that want to build a
bespoke ‘reactive content labs’ aka creative newsrooms
• Keynote speaker on content strategy and reactive
content at conferences like South by Southwest
Interactive (SXSWi) where he now serves on the
advisory board
• Creator of Millennial Mentoring, a programme where
digital natives mentor CEOs
• Ex-agency copywriter & creative director with 15 years
experience at Iris, VCCP, AKQA, HHCL, etc

7. Why hire TBC?
In interactive sessions that are part workshop, part hack day, we create films,
games, social posts, etc for your brand — all of which are informed by a written
content strategy. We get under the skin of real-time and reactive content
marketing in a way that suits you and your team.
“I was amazed by how much I learned and
by how fast we created content…Jon was
an inspiration as well as a great educator –
he deserves the ‘Urgent Genius’ tagline.”
Glasgow-based Planning Director
"Learn what’s required to engage
in the increasingly demanding
world of real-time advertising…
from the master of the trade.”
London-based Agency MD
We offer content creation masterclasses for people who don’t do ‘training’ as
well as practical consulting on content strategy and rapid content development.
Both are aimed at client/agency thinkers and doers.

8. Featured Content Workshops
Newsjacking
A workshop inspired by Jon’s book
and his experience building creative
newsrooms with a focus on the role
culture has in branded content
WHAT YOU’LL LEAVE WITH:
A complete understanding of how to
create a content strategy-led
approach to reactive content
A new process for creating culturally
relevant content that earns the trust
of customers new and old
Content Strategy Influencer Marketing
An action-packed workshop where we
explore the importance of a written
content strategy in creating shareable
content
WHAT YOU’LL LEAVE WITH:
A thorough understanding of content
strategy and how it informs the content
calendar and production schedule
A new process for creating a content
mission statement and how it informs a
daily content editorial meeting
A fast-paced workshop where we
analyse the power of influencers and
find ways for brands to turn them into
advocates
WHAT YOU’LL LEAVE WITH:
An understanding of how to find
influencers and create content for
them that they will want to share
A list of tools/platforms and how to
use them to keep track of potential
advocates

9. Live Feedback From Workshops/Keynotes
“The workshop was
genuinely helpful — and
I am terribly cynical.”
Comedy writer at a TV
channel
"Jon gave one of
the most
stimulating
marketing talks
I’ve attended: he
has a maverick’s
take on what
brands and
agencies need to do
in order to stay
culturally
relevant" Strategic
Planning Director
“Jon is half content
genius, half
comedian, half just
mental so should
be a good end note
to any conference.”
Creative agency MD
“The best bit of the workshop
was the vast amounts of
information, examples and
Jon’s experiences.” CD for a
Fortune 100 company
“Way beyond my
expectations. Great
conversation. Fun
content-creation
activities.” Media
agency comms mgr
“I’m going to
‘social’ the s**t out
of you from now
on. Engaging and
super-interesting.”
TV Producer

10. Clients

11. t: @jonburkhart
e: jon@theburkhartco.com