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Semelhante a Crowdfunding Research Competitive Analysis
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Problems and Core thoughts
Problems and Core thoughts
Ad logic worksheet
Ad logic worksheet
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Kids Brand Insight Company Presentation
Kids Brand Insight Company Presentation
Experiment to build the right thing
Experiment to build the right thing
Creativity in advertisement
Creativity in advertisement
Creativity in advertisement
Creativity in advertisement
Creativity & Innovation - Week 6
Creativity & Innovation - Week 6
Research self assesment canon
Research self assesment canon
creativityinadvertisement-150707143537-lva1-app6892.pptx
creativityinadvertisement-150707143537-lva1-app6892.pptx
Study Day Revision Section A
Study Day Revision Section A
A2 evaluation
A2 evaluation
Clark "Understanding Needs & Setting Priorities: Product Discovery"
Clark "Understanding Needs & Setting Priorities: Product Discovery"
Please make sure you read the instructions carefully... If the amoun.docx
Please make sure you read the instructions carefully... If the amoun.docx
Advertising in the Wild
Advertising in the Wild
The Heek Product Cycle
The Heek Product Cycle
Advertising presentation
Advertising presentation
BXP Academy - Marketing day 1
BXP Academy - Marketing day 1
How To Sell Your UX Vision- UX Scotland 2015
How To Sell Your UX Vision- UX Scotland 2015
Creativity in Advertisements.
Creativity in Advertisements.
Mais de Albin Bajramovic
Important step in your crowdfunding campaign is identifying industry influencers
Influencers and thought leaders
Influencers and thought leaders
Albin Bajramovic
campaign model canvas is simply a strategic management tool which allows you to describe, challenge and track all assumptions your making about your upcoming campaign.
Campaign (business) model canvas slide share
Campaign (business) model canvas slide share
Albin Bajramovic
Crowdfunding Becker Personas. You cant be all things to all people, you have to know who is your target audience and why they care.
Backer buyer personas
Backer buyer personas
Albin Bajramovic
Crowdfunding Video Basics
Storyboard & video notes
Storyboard & video notes
Albin Bajramovic
Adaptation of Business Model Canvas to Crowdfunding
Crowdfunding Canvas
Crowdfunding Canvas
Albin Bajramovic
Storyboard & video notes
Storyboard & video notes
Albin Bajramovic
Mais de Albin Bajramovic
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Influencers and thought leaders
Influencers and thought leaders
Campaign (business) model canvas slide share
Campaign (business) model canvas slide share
Backer buyer personas
Backer buyer personas
Storyboard & video notes
Storyboard & video notes
Crowdfunding Canvas
Crowdfunding Canvas
Storyboard & video notes
Storyboard & video notes
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HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
Hector Del Castillo, CPM, CPMM
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Falcon Invoice Discounting: Empowering Your Business Growth
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Dr. Admir Softic_ presentation_Green Club_ENG.pdf
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Uneak White's Personal Brand Exploration Presentation
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WheelTug Short Pitch Deck 2024 | Byond Insights
Hector Del Castillo, CPM, CPMM
30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.
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Putting the SPARK into Virtual Training.pptx
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HomeRoots Pitch Deck | Investor Insights | April 2024
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Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
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WheelTug Short Pitch Deck 2024 | Byond Insights
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Crowdfunding Research Competitive Analysis
1.
Competitive Analysis Research, Research, Research
2.
There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages. ‐ Mark Twain
3.
On average, successful campaigns research between 30 and 50 previous campaigns
4.
5.
What to look for (video) How was the product introduced? How quickly did you understand the product? Did you have to have prior knowledge to understand the product? At which point was call to action made? Was the product demonstrated? How much of the video was dedicated to project creators vs the product? How many key features were described? Did video address all your major concerns?
6.
What to look for (Campaign Page) How much of the page was dedicated to story/team vs product? How many pictures where used to complement the text? Did funding goal seem reasonable?
7.
What to look for (Rewards) Did rewards make sense and was the main product offered as a reward? Did rewards offer enough bang for the buck? How many reward tiers did campaign offer? Did campaign feature early bird rewards? What was most sought after reward and at which price level? Where there any exclusive rewards and did anybody claim them? How many rewards allowed donors to become part of the project?
8.
What to look for (Marketing) What advertising and public relation tactics were utilized? What kind of coverage did the campaign receive? – How was it presented? How many updates were made and at which frequency? What was the tone of those updates?
9.
Would you feel that you got a hookup if you donated to your campaign?