Albert van der Kooij, Gyorgy Retfalvi

1. Academy of Pop Culture, Here We Are Everywhere
Here We Are Everywhere
To infinity… and beyond

2. Academy of Pop Culture, Here We Are Everywhere
The World Is Changing
• Glocalisation
• Act localthinkglobal
• Socialnetworks
• New networksbasedoncommoninterests
• Development of China and India is the
fear of oureconomists

3. Academy of Pop Culture, Here We Are Everywhere
Technology is changing
• Fasttechnologicaldevelopment
• Internet
• Knowledgebaseddevelopment
• Innovation and complex matters
(environment, foodproblem, energy, …)
• More knowledgethan we ever canlearn

4. Academy of Pop Culture, Here We Are Everywhere
The Society Is Changing
• How can arts contribute to society and
business in a social economic way?
• Artists are not supposed to act in de side
line
• Intercultural thinking and acting

5. Academy of Pop Culture, Here We Are Everywhere
Education Is Changing
• Interdisciplinarity as
newstandardforsolvingproblems
• Student centerededucation
• Prepared to solveproblems of tomorrow
• Entrepreneurship
• Internationalisation

6. Academy of Pop Culture, Here We Are Everywhere
Education should change/has changed
• Peopleprepared to solveproblems of
tomorrow
• Thismeans:
• Interdisciplinar programs
• Practicebased
• Personal and artisticdevelopment
• Entrepreneurship
• Networking
• Knowledge and skillsalways in their context

7. Academy of Pop Culture, Here We Are Everywhere
Changing role of lecturer
• Organiser of education
• Bringing in actuality
• Coaching students
• The students as organiser of their own
study
• Always working in the real world

8. Academy of Pop Culture, Here We Are Everywhere
Mission and Vision
Basics
• Frontline/Niche
• Social/Economical
• Regional/International (glocalisation)
UnderlyingValues
• Sustainability
• Trust and respect
• Authenticity
• Grassroots

9. Academy of Pop Culture, Here We Are Everywhere
In practice…
• Students are responsible for their
own education
• Organising their own education
• The school brings in its network
• Students themselves
build their own network
based on common interest

10. Academy of Pop Culture, Here We Are Everywhere
Island CQ
• Island Creative Quarantine is an international,
interactive meeting place between students,
teachers, scientists and artists from the various
partner universities from Finland, Latvia, Hungary
and the Netherlands.
• IslandCQ researches the rapidly changing world,
from the perspectives of art, technology, ecology,
humanity, and society. The island of Ameland as
micro cosmos and playground for experiment,
exchange, and encounter. The goal is to formulate
new definitions and strategies for a sustainable
future.

11. Academy of Pop Culture, Here We Are Everywhere
Island CQ
• 2005 Demands of the Isle of Ameland
(Wadden sea) and the local government
– New ways of sustainable tourism
– Profiling Ameland as Isle of culture and
innovation

12. Academy of Pop Culture, Here We Are Everywhere
Our Solution
– Build a semi permanent village that fits in
the landscape
– Bring together scientists, artists, young
talent and entrepreneurs
– Let them develop new innovative products
– Connect the activities and products to the
local environment
– Central themes: PLAY, Sustainability

13. Academy of Pop Culture, Here We Are Everywhere
After
• 3 presentations, try outs
• 3 workshops in Tampere
• 1 in Liepaja
We decided to keep it small

14. Academy of Pop Culture, Here We Are Everywhere
The Results
• 50 Studentsworkedfor 6 days in
workshops
oninteractiveinstallations, documentarys,
movies, websites
• 4 nationalitiesexchanged and
encountered
• And connectedtheirwork to Ameland
• …the landscape and the people

15. Academy of Pop Culture, Here We Are Everywhere
The Results
• Workshop Finland: Ameland 2000 Let’s take a look into the
future, year 2020. How will the local residents see Ameland in
ten years time?
• Workshop Flipbook Animation: the future of Ameland
• Workshop Hungary: Covering Island CQ - Covering IslandCQ’s
project is designed for the presentation of the five most
important stories taking place in Ameland.
• IslandCQ on Facebook:
• Shiin: Performance on Island
• Next edition

16. Challenges
• The Digital Revolution
• Media Convergence
• Glocalisation
• Act local think global
• Social networks
• SUSTAINABILITY of Journalism

17. Sustainable NEWS/Journalism
• „The challenge of sustaining, in an era of
uncommon customization, a common
presentation of news to the diverse
constituents who populare our civic lives.
• How do we make good decisions about the
commonweal, in other words, if we have our
noses buried in the Daily Me?”
• Mitchell, 2010, 5.

18. Media and Journalism Education
• The radical changes in technology, and
society necessarily rewrite media
education.
• This not only means that we have to
teach the use of digital technology
instead of analog technology
• but we necessarily have to change our
way of thinking about teaching media
and journalism as collaboration with the
audience.

19. The NEWS HUB of IslandCQ

20. How?
• Networked, Linked, Partnered, Sustained
• „No, I mean, what relationship will news have
to its community?
• How can it open up to become
collaborative, networked, efficient, and
sustainable?
• That is our challenge and opportunity.”
• Jarvis, 2010, 11.

21. New Media Education
• Like the new media system involves
– active and participative audience
– via multiple way flow of information,
• the new possibilities in our educational
system involve
– active and participative student.

22. New Media Education
• Partnership, sharing knowledge with
students becomes interactive content
development activity in the age of
information society.
• Students are partners in developing the
content of the new media lessons.

23. As Shaping 21st Century
Journalism suggests:
• „Journalism programs must be thought
of and begin to think of themselves as
more than simply just the teachers and
trainers of journalists, but rather as the
anchor-institutions involved in the
production of community-relevant news
that will benefit the entire local news
ecosystem.” (
Anderson, Glaisver, Smith, 2011.)

24. Covering IslandCQ
Ameland Island, The Netherlands
• First, it focuses on news and other genres of
journalism as a service to be sustained rather
than a product to be sold, as Jeff Jarvis
suggests. (2010.)
• Second, while covering the events and
preparing stories students tried out and
played with several free online applications to
discover them as new tools for journalism.

25. Covering IslandCQ
Ameland Island, The Netherlands
Students tried to discover the other participants
of the IslandCQ and the habitants of Ameland
as information sources and also audience to
inform, and become partners in content
providing process.

26. Problems
• Language
• Interdisciplinarity caused a problem too,
because the other students came for
participate in art projects.

27. Results of the project
• understanding how the interactive story-
making process works
• understanding the nature of new media
products;
• highlighting the importance of a
common content providing method
• the final project linked the Amelanders
to the Island CQ community

28. Bibliography
• MITCHELL, John, 2010. Introduction: Discovering New Value
Along New Routes for NewsIPI Report, Brave News
World, Poynter-IPI, Vienna, 4-6.
• JARVIS, Jeff, 2010. News as a Service to be Sustained Rather
than a Product to be Sold, IPI Report, Brave News
World, Poynter-IPI, Vienna, 8-11.
• HERBERT, John, 2000. Journalism in the digital Age Theory
and Practice for Broadcast, Print and On-line Media. New York:
Focal Press.
• MCADAMS, Mindy., 2005. Flash Journalism. New York: Focal
Press.
• QUINN, Stephen, FILAK Vincent F. eds., 2005. Convergent
Journalism: An Introduction, New York: Focal Press.
• ANDERSON, GLAISVER, SMITH, 2011 Shaping 21st Century
Journalism.