Seo proposal PFD

Tel: USA - NY(+1)646 783-1234 , FL(+1) 707 706-0403 | India - (+91) 9891-766-750 UK - (+44) 33 0001 1343 | Australia - (+61) 2 8005 8155 | France - (+33) 970 464-111
E-Mail: hello@w6d.com | Website: www.w6d.com

Dear Sir/Ma’am,

Thank you for considering W6D.com.

I appreciate for giving us a chance to present the proposal for SEO.

You are requested to kindly go through each section and let us know if you need any
clarifications.

Regards


Contents
Click on any page in the contents to go directly to that section
Our Services
Our Achievement
SEO Package
PPC Package
On Page Optimisation
Off Page Optimisation
SMM (Social Media Marketing)
Work Plan (yearly)
Monthly SEO Maintenance
SEO Benefits
SEO Before and After
Our Commitment
Contact


OUR SERVICES
We at W6D.com understand that in today’s competitive & evolving marketplace, we need to
be agile, cost effective and increase efficiency.
We offer the following Services:

Online Marketing (SEO
Customized Software Website Design &
E‐Commerce Solutions & Google Pay Per
Development Development
Click)

Web Hosting &
Software QA & Testing Domain Registration Consulting


Our Achievement
Our service enables a client to meet a respectable level of placement within the first four months.
WEBSITE KEYWORDS GOOGLE RANKING
www.manlybungalow.com Manly accommodation 6
Manly bed and breakfast 10
(Achieved 1st Page Google Ranking within 3 months) Beach Hotels Australia 1
Manly Beach Accommodation 3
www.cprcourier.com Courier services in south Florida 9
Courier services south Florida 6
(Achieved 1st Page Google Ranking within 3 months) South Florida courier service 9
www.ivfacupuncture.com.au IVF Support 3
IVF And Fertility 2
(Achieved 1st Page Google Ranking within 3 months) IVF Acupuncture Infertility 1
www.snapgmat.com GMAT Sample Papers 3
GMAT full length tests 2
(Achieved 1st Page Google Ranking within 3 months)
www.dmcpromotions.com.au Promo Models 4
Promotional Staff Hire 1
(Achieved 1st Page Google Ranking within 3 months) Promotional Models Agency 1
www.quicklypleasecleaning.com.au Pathway Cleaning 1
Pre-Sale Property Cleaning 1
(Achieved 1st Page Google Ranking within 3 months) High Pressure Steam Cleaning 1
Sandstone Cleaning 2
Pressure Cleaning 3
www.rhinopressurecleaning.com.au High Pressure Steam Cleaning 4
Concrete Floor Cleaning 8
(Achieved 1st Page Google Ranking within 3 months)
www.sydneyutes.com.au Tonneau Covers Sydney 1
Ute Accessories Sydney 1
(Achieved 1st Page Google Ranking within 3 months) Ute Liners Sydney 2
Fibreglass Ute Lids 5
Ute Aluminum Racks 6
www.swiftcomputers.com.au Online PC Support 2
Business IT Support 3
(Achieved 1st Page Google Ranking within 3 months) PC Support 4
NOTE: Ranking report correct as on 21st Sep, 2012. . Please note that the ranking may vary time to time.


SEO PACKAGES - ONGOING
Package Details Startup Small Business Corporates
Setup Fees Free Free Free
Monthly On Going Charges $199 $399 $599
Hours of Work / month 40 Hours 80 Hours 120 Hours
Number of Keywords 8 15 25
Reporting Monthly Monthly Weekly
Review and Analysis
Website Analysis Report
Competitive Analysis 3 Competitors 5 Competitors 10 Competitors
Keyword Research 10 Keywords 20 Keywords 30 Keywords
Initial Ranking Report

On Page optimization / Website Analysis
Website Structure Optimization
Content Optimization
Title Tags Optimization
Header Tags Optimization (H1, H2 , H3 etc)
ALT Tag Optimization
HTML code optimization
Meta tag creation & optimization
Google Sitemaps Installation & Verification
Google Analytics & Stat counter Setup &
Monitoring
Robots.txt Optimization
RSS Feed Setup
W3C Validation CSS/HTML

Off Page Optimization
Manual Search Engine Submission 20 Search 60 Search Engines 80 Search
Engines Engines
Manual Relevant Directory Submission 500 Directories 1000 Directories 1500
Directories
Local Business Directory Submission 10 Directories 20 Directories 30 Directories

Google Local Listing
Google Map Listing
Yahoo / MSN / Bing Listing


SEO PACKAGES - ONGOING
Social Media Marketing
Social Media bookmark links - e.g. 20 30 50
www.stumbleupon.com, www.furl.net etc. &
Community Advertising
Social Media Account Creation
Social Media Account Designing
Article Submission(Article provided by Client) 50 Sites 75 Sites 100 Sites
(per article)
Maximum number of articles per month 2 Articles 5 Articles 8 Articles
Press Release Distribution (News/Press
Release provided by Client)
Maximum number of Press Release per month 1 News 2 News 5 News
Blog Creation, updation and promotion 10 Sites 20 Sites 30 Sites
Classified ads Creation & Posting 15 Sites 30 Sites
RSS feed submission 10 Sites 20 Sites
Increase Followers
Custom Forms(Facebook)
Video Creation & Optimization

Reports
Search Engine Ranking Reports
Monthly Work status reports (Detailed)
Traffic Status Report
Google Analytics Detailed Report
Client Support
Email Support
Chat Support

PPC PACKAGES - ONGOING
Package Details Startup Small Business Corporates
Monthly Cost $299 $499 $799
Hours of Work / month 40 Hours 80 Hours 120 Hours
Reporting Monthly Monthly Weekly
Website Analysis
Competitive Analysis
Account Setup
Tracking Code Setup
Keyword Research 249 799 2500
Ad copy Creation
Geo Targeting
Local Search Campaigns
Budget Management
Bid Management
Landing Page Consultation 1 2 5
Google Analytics code setup
Funnel Tracking
Traffic Tracking
Conversion Tracking
ROI Management

Reports
Search Engine Ranking Reports
Monthly Work status reports (Detailed)
Traffic Status Report
Google Analytics Detailed Report
Client Support

Email Support
Chat Support

OUR METHODOLOGY

SEARCH ENGINE OPTIMIZATION
SEO begins in the design and planning phase - focus on content, usability and link structure. The more
complex your website is the more time you should spend planning your site. Your web design architecture
should match your goals, objectives and offerings.
 Organize your information into cohesive structures
 Design your navigation to support your site structure
 Reinforce your page topics
 Convey relevance to the search engines

With this SEO proposal, your website’s pages will attract visitors who are searching on specific keywords
and keyword phrases. This is what targeted traffic means – getting people to view your website that
want to see the content.
Just like in the offline world, when you create a business, you have to tell people about it. You don’t just
open shop and hope people find out about you. A website is the same thing. You need exposure, and since
there are millions of people online, you especially need targeted exposure. Help our clients increase their
web traffic and sales which will help them grow their business.
Over the years we have developed a proven Search Engine Optimization Methodology that gives us edge in
terms of achieving good results.
Our SEO Processes follows the Google SEO guidelines resulting in higher search engine ranking and
growth in online visitors.


W6D.com -Seven Step SEO Methodology


On-Page SEO Techniques
Initial Site
Analysis
Competition
Sitemaps
Analysis

Keyword
XHTML
Density &
Validation On Page Placement
Optimisation

Title & Meta
Anchor text
Tags

Header tags 404s & 301s


Off-Page SEO Techniques
Directory
SMO Submission Article
Submission
Social
Bookmarking
Local Listing

Yellow Pages/
Off-Page
Blog
Classifieds Optimisation Optimization

RSS (Really
Link Building Simple
Syndication)

Viral Forum
Marketing Sitemap Optimization
Submission


SMM (Social Media Marketing)


Work Plan for One Year

On site audit of the site The following elements need be In some cases, additional content
created and/or Optimized for the pages may also need to be
•Identifying your Competition selected set of keywords. •Measuring & Reporting the Results
•Meta-tags & Title tag •Monthly Progress Reports include
•Evaluating your Competition
•Hyperlink Optimization information regarding:
•Detailed Website Analysis •Work performed on the website
•Image Alt tags
•Website Structure Analysis •Link campaign information, including
•Content Optimization
•Content Optimization •HTML Site Map
the names and number of:
•Creating a Strategic Timeline •links requested
•XML Site Map
•Optimization •links successfully created
•Website Structure Analysis
•Identifying your Competition •links removed
•Robot.txt file
•one-way links created
•Evaluating your Competition •One-way links
•Directory links
•Reciprocal links
•Themed link directory



The Search Engine environment is constantly changing. Search engines and directories are
continually refining their search algorithms with several new releases each year. And more
websites are challenging for top ranked positions. To maintain top ranking, Search Engine
Optimizers must remain vigilant and continue to refine and improve their optimizing tactics.
Services included month:
Service Comment
Position Eyes Reporting
Daily ranking report Track trends & movements / related to others
Original position report 1st Position Eyes ranking data compared to current
Link building report Inbound & outbound links maintained by Position Research
Link Verification Verifies that link partner is still linking
Link Maintenance If link partner drops a link - replace with another
Qualify link partners:
• Home page PR > 0
• Site is indexed in Google
• Site is indexed in Yahoo
• Using optimal link text for strong link reputation


Service Comment
Google Webmaster Account Management • Initial Setup (ftp access or client participation required)
• Backlink count tracking
• Http crawl errors
• Webmaster messages / penalties reports
Near dup content test Check home and primary site pages to detect if another website is displaying near
duplicate content – this condition can adversely affect rankings.
Page Optimization refinement As rankings require, search engines change ranking algorithm. Backup of optimized
pages prior to and after changes/mods
Written SEO activity report • Ranking history report by major search engine
• Page optimization activity
• Link optimization activity
• Hijack test
• Commentary
SEO Analysis Used to determine competitive environment by benchmarking competing website
– facilitates ongoing SEO action plan. Average 1 per quarter
Consultation Answer web mastering questions that relate to SEO activity. Average 1 hrs per
quarter
SEO Research Actively participate in SEO forums to maintain leading edge insight to search
engine algorithm changes. Continuous development of proprietary tools to
maintain/improve SEO rankings. Research search engine phenomena to equip
clients with best webmaster practices.


SEO Benefits

 Drive high quality customers to your website
 Increase sales leads from customers looking for your products and
services
 Build your brand online by communicating marketing messages to your
target audience.
 Increase your profile against your competitors
 Target a global audience via international search engines
 Be accountable with ROI tracking


SEO Before and After

Before

 Become only a SHOW piece
 Only an invited visitor can enjoy the services of the website
 NO RE-SALE value
 Services and product CANNOT be sold to an unknown visitor
 NEGLIGIBLE visitor participation & presence

After

 Become a REVENUE generation model
 An unknown visitor can also benefit with the website.
 HIGH RESALE Value
 Services and product can also be sold to an unknown visitor to maximize PROFITS.
 UNLIMITED visitors participation & presence


OUR COMMITMENT

 I WILL SEND YOU MONTHLY PROGRESS REPORT IN FIRST WEEK OF EVERY MONTH.
 I WILL SEND YOU GOOGLE TRAFFIC REPORT IN FIRST WEEK OF EVERY MONTH.
 I WILL SEND YOU STAT COUNTER TRAFFIC REPORT IN FIRST WEEK OF EVERY MONTH.
 WEBSITE RANKING INCREASE AFTER SECOND MONTH REPORT.
 AFTER 3 MONTH YOUR 5-8 KEYWORD IN TOP HUNDRED RANKING IN GOOGLE.
 AFTER 4 MONTH YOUR 8-10 KEYWORD IN TOP HUNDRED RANKING IN GOOGLE.
 AFTER 6 MONTH YOUR 4-5 KEYWORD IN TOP TEN RANKING IN GOOGLE.
 AFTER 9 MONTH YOUR 6-8 KEYWORD IN TOP TEN RANKING IN GOOGLE.
 AFTER ONE YEAR YOUR 9-12 KEYWORD IN TOP TEN RANKING IN GOOGLE.

Our Requirement:
• cPanel or Admin Panel Access
• FTP Details


CONTACT
USA NY (+1)646 783-1234
FL (+1) 707 706-0403

India (+91) 9891-766-750

UK (+44) 33 0001 1343

Australia (+61) 2 8005 8155

France (+33) 970 464-111

hello@w6d.com

www.w6d.com


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