Alamo Heights Chamber Presentation
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Presentation to the Alamo Heights Chamber of Commerce (San Antonio, TX) getting members to think about being a media company first and secondly your real business....
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Alamo Heights Chamber Presentation
- 1. Think of your business as being a big-ass media company with a great story to tell :) Alamo Heights Chamber of Commerce August 4, 2009
- 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News” • Content producer
- 3. I eat my own dog food • working directly clients • working with Agencies • I am my own client • I’m on Twitter, FaceBook, LinkedIn, etc.
- 4. PR • Helps reinforce credibility • Independent voice for your company • Strategic element of your communications plans
- 5. How I’ve used the power of social web to get media coverage, gain credibility and demonstrate thought leadership for myself and for clients
- 6. Who’s in the room.... • Retail • Consultants • Service providers • Employee / Management • Government
- 8. Stop thinking of yourself... • As a “business” or “organization” • I’m the best CPA in town • I run a killer oil company • My restaurant has great food • Our family business has a great reputation
- 9. Think HyperLocal • Drill local • Outsmart the chains / big box stores • Communicate with directly with customers on social platforms • Engage. Engage. Engage.
- 10. Build community • Get customer contributed content • Offer twitter-only specials • Make social media part of the service delivery experience • Manage your brand via the social web
- 11. You’re a media company • You have the power to tell and sell your story, disrupt your competition and be a thought leader by thinking this way.
- 13. trade business/financial broadcast radio
- 15. Going to the Social Web • Complements PR efforts • Gives your company or management a human voice • Impacts search results • Makes the pitching process more efficient • Lets you be “found”
- 16. YouTube -great way to pitch the media
- 17. Re-purposing content... Industry leaders demonstrate N-trig technology
- 18. Industry leaders demonstrate N-trig applications & product differentiation
- 19. Helpful Hints • Think like a journalist • Your message really matters • Tone impacts all mediums
- 24. Tips... • Build great content that is media friendly • Target specific outlets in trade, business, vertical media • Don’t be afraid to pitch
- 25. A personal brand? •If you are online in any way, you are building your own personal brand
- 26. But I’m not a soft drink • Yes, you are like.... • Coke • Apple • Starbucks • Ralph Lauren • Nike
- 27. But I’m human • So is.... • Michael Jordan • Paris Hilton • Tiger Woods • Elvis Presley • Mick Jagger
- 28. As of one hour ago... •The most famous human brand is our new President, Barack Obama
- 30. But they’re media darlings • They are covered and known in traditional media • You are branding yourself through your participating in social media
- 31. How I am branding Alan • Social Networks • Blogging I’m a mini broadcasting • Journalism network • Self PR • Photography • Videos
- 32. My brand qualities • Expert in PR / Social Media • Focus on technology • Connected in Israel • Track record • Has fun • Worth it - good value • Human / Real
- 33. Why • Being “found” leads to new business opportunities and deal flow • Being an “authority” builds credibility • Branding Alan adds value to - Alan’s brand
- 34. I “tweet,” engage in conversation, give away information
- 35. My business blog demonstrates expertise and helps clients and projects I am involved in “be found”
- 36. Branding You! • Join a few networks • Determine what you want to communicate about yourself • Make sure you have an up to date photo • If you are on social networks, make sure you have an up to date profile
- 37. What are your goals? • New business? • New job? • Better ranking on Google? • Re-invent yourself during this economic situation? • Make life changes
- 38. LinkedIn - business focused social networking in the U.S. and Israel
- 39. Flickr photos....I always carry my camera when I travel for fun or business
- 40. Monthly columnist for San Antonio “Express-News” covering AT&T and Social Media
- 41. I do interviews / reviews over at Redbone Guitar Boutique
- 42. B.B. King, Tom Petty, The Who in Concert
- 43. Wrap Up • If you are online, you are creating your own brand • Dedicate 15 minutes a day on your personal brand • Participate. Share. Engage. • Combine your personal branding skills with the role you play in the Optimist Club
- 44. Copy of presentation • online today: alanweinkrantz.com • copy and share with others • this is just what I believe and seems to work • your mileage may vary
- 45. Contact • Alan Weinkrantz • 210-820-3070 • alan@weinkrantz.com • @alanweinkrantz - Twitter • google.com/profiles/alanweinkrantz • FaceBook, LinkedIn too!
- 46. Thank You © 2009