How to Use Social Media Content to Create Interest and Credibility
•
2 gostaram•3,520 visualizações
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a How to Use Social Media Content to Create Interest and Credibility
Semelhante a How to Use Social Media Content to Create Interest and Credibility (20)
Mais de Alan See
Mais de Alan See (20)
Último
Último (20)
How to Use Social Media Content to Create Interest and Credibility
- 1. HOW TO USE SOCIAL MEDIA CONTENT TO CREATE INTEREST AND CREDIBILITY
- 2. AGENDA
- 3. PUBLISH OR PERISH "Publish or perish" is a phrase coined to describe the pressure in academia to rapidly and continually publish academic work to sustain or further one's career. LinkedIn Notifications Do you feel like you are blogging for your life? Tweeting to save the family farm? Writing, shooting photos and video, and podcasting to demonstrate that you are the “thought-leader,” “trusted advisor,” “expert guru” and engaging “growth hacker” for your industry?
- 4. WELCOME TO THE CONTENT MARKETING ARMS RACE Trust = Engagement (feedback) Communication Process
- 5. CONTENT MARKETING MEETS THE SOCIAL ECONOMY Noise
- 6. SOCIAL MEDIA MARKETING (CONTENT MARKETING) GOALS Sales Leads Nurturing Show me the direct ROI Qualified and Ready-to-Buy Creating awareness and nurturing interest in the target market. Building trust and credibility.
- 7. TOP OF THE SALES FUNNEL ACTIVITY Interest Forecast Close • Website Traffic • Email Opt-ins • Community Building • LinkedIn • Facebook • Twitter • Google+ • Downloads • Demo Requests
- 8. WEBSITE TO TWEET CORRELATION WWW.CMOTEMPS.BIZ ** @ALANSEE 6 Month Trend 3X
- 9. BRANDED SITES (SAMPLE) * ALAN SEE + CMO TEMPS http://www.cmotemps.biz/ https://twitter.com/cmotemps https://www.google.com/+CmotempsBiz https://www.facebook.com/InterimCMO https://www.youtube.com/user/InterimCMO http://www.alansee.com/ http://alansee.ceo/ http://alansee.us/ http://alansee.net/ http://alansee.me/ http://about.me/AlanSee https://www.linkedin.com/in/alansee https://www.google.com/+AlanSee https://www.facebook.com/AlanSee.USA https://www.youtube.com/user/alanjsee http://www.pinterest.com/alansee/ https://vine.co/Alan.See http://instagram.com/alanseeusa http://www.slideshare.net/alansee http://alanseecmotemps.com/ https://twitter.com/AlanSee
- 10. B2B SALES & BUSINESS DEVELOPMENT POWER TRIANGLE Personal and Corporate Brand Blog Twitter LinkedIn
- 11. WHAT DO YOU CONSIDER CONTENT? EBooks Articles Blog Posts Tweets and Status Updates P R O C E S S V I D E O + P I C T U R E S
- 13. BRAND CONSISTENCY Digital Channels Personal Corporate @AlanSee @CMOTemps LinkedIn Profile Company Profile Group(s) Facebook Personal Facebook Business Page Facebook Groups(s) Google+ Personal Google+ Business Page YouTube Personal YouTube Business
- 14. PLACEMENT PARTNERS * WRITE ONCE POST MANY www.AlanSee.com (blog) AT&T InsideCXM MarketingPersonalization CustomerThink.comCMOTemps.biz
- 16. CONTENT’S IMPACT ON YOUR KLOUT SCORE
- 17. CUSTOM LINKS FOR TRACKING CONTENT (BIT.LY)
- 19. WASH – RINSE - REPEAT Have I blogged about it before? How long ago? Where did I post it? Update material and post. What news or events are timely? Update and Repurpose
- 20. MANY HANDS MAKE LIGHT WORK Social Employee Advocacy Platforms + Training