Learn the 5 keys to generating leads on your Website. Make your website a lead-generating machine!

1. Power Marketing Today 5 Keys to Generating Leads Online Power Marketing International

2. The World is Experiencing a Seismic ShiftIs Your Business Adapting? 311 million US population 164 million adult internet users – over ¾ of all adults More and more of what we formerly did offline, we now do online …

3. The Shift from Outbound to Inbound MarketingFrom interruption-based to earned media Barriers to advertising interruptions have increased TiVo, internet TV (Hulu), search engines, Facebook, Netflix, mobile devices We decide when to seek information, and what information to allow to reach us Earned media are gaining an increasing portion of our time 61% of marketers will invest more in earned media in 2011 (Answerlab, Feb. 2011) …

5. KEY #3 > Social Media Nearly 2/3 of Internet users regularly use a social network 93% of US adult Internet users are on Facebook Marketers who spent 6+ hours/week engaging and developing social content saw 52% more leads than those who did not Over 1/3 of marketers say Facebook is “critical” or “important” to their business Developing a social media strategy is critical to achieving social media results …

6. KEY #4 > Automated Lead Generation Does your website have a call-to-action that links to a great offer? Online offers work best when they educate your prospects, helping them gain knowledge about what they need Map offers to different stages of the sales process so leads can be nurtured accordingly …

7. KEY #5 > Automated Lead Nurturing Lead nurturing: repeatedly engaging someone who has shown interest, keeping your business top-of-mind Automated L.N. – automatically sending a relevant series of emails over time to one who has shown interest 78% of sales that start with a web inquiry go to the company who responds FIRST Nurtured leads generate an average of 20% more sales opportunities vs. non-nurtured leads

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