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Live tweeting - Pros and Cons - How and Why by @alaninbelfast
Why & what? The Pros & Cons Preparation of Live TweetingBefore the event Tweeting liveAfter the event Alan Meban @alaninbelfast
Why & what? or The How & Why Preparation of Live TweetingBefore the event Tweeting liveAfter the event Alan Meban @alaninbelfast
Shuhari Why & what? PreparationBefore the event Tweeting live • Shu - following tradition • Ha - detaching from traditionAfter the event • Ri - transcending tradition Adapted from Mike Pearce http://www.slideshare.net/MikePearce/the-shu-ha-ri-of-agile-presenation-11765346
Why bother? what? Why & profile Preparation audienceBefore the event conversations findable content Tweeting live permanent archiveAfter the event fun
Why bother? what? Why & • words Preparation • pictures & video • audio & interviewsBefore the event Tweeting live • what are you going to do?After the event • what are you not going to do?
• Where? When? How long? Why & what? • What’s the #hashtag? Short, free? • Who’s speaking? What’s their @name? Preparation Preparation • Spell names correctly! • Make or follow a list of @names?Before the event • Advance electronic copy of material? Tweeting live • Going solo? Working as a team?After the event • Phone? Laptop? Tablet? • Will there power & connectivity?
• Search for potential #hashtags Why & what? Preparation Preparation • Suggest a #hashtag ... but crowd may do its own thingBefore the event #election83 (used by @bbcdemlive) Tweeting live + #83election + #election1983After the event + #1983election + #ge83
Why & what? • Establish the event’s #hashtag by Preparation using it in the build up • Organisers can build awareness ofBefore the event event Before the an event & its brand beforehand amongst attendees & voyeurs Tweeting live • Interview an organiser or speaker before the event?After the event
• Get Tweetdeck up and running Why & what? • Start conversation early & interact with people about the event Preparation • Early #hashtagged tweets mean your followers won’t be surprised atBefore the event event Before the the flurry on the day Tweeting liveAfter the event
Why & what? Preparation Before theBefore the event event • Charge your devices before you go Tweeting live • Pack an extension lead & gaffer tapeAfter the event • Spare SD card? Spare camera battery? 3G dongle?
Why & what? Preparation Before theBefore the event event Tweeting liveAfter the event
Why & what? Preparation • On the day arrive earlyBefore the event –The early bird gets the power socket, the good Tweeting Tweeting live live seat & the wifiAfter the event
Why & what? Preparation • Before we look at theBefore the event rules, let’s see what Tweeting Tweeting live live you’ve been sayingAfter the event
• 140 characters is unforgiving Why & what? • During event tweet a photo of the set, audience & each speaker Preparation – cope with the low light; panorama • You can provide atmosphere: how full? how excited? how noisy? (laughs)Before the event (applause) Tweeting Tweeting live live • Who is the audience for your tweets? • If you’ve 20/30 characters in aAfter the event tweet, include @names of people you’d think would be interested
• You’re not providing subtitles so Why & what? you can’t be comprehensive, but you should be balanced Preparation • Keep up: it’s easy to lag behind • Mistakes are inevitable – deleteBefore the event tweets sooner rather than later Tweeting Tweeting live live • Avoid splitting something over 2 tweets as no one RTs both partsAfter the event • Some things can’t be repeated in 140 characters
Why & what? • Avoid tweets being taken out of context or misconstrued • Always include the #hashtag & the Preparation speaker’s name/@name • Use .@name if tweet starts with a nameBefore the event • If it’s an accurate quote, type it “inside quotation marks”, otherwise paraphrase Tweeting Tweeting live live what was said • If you cut’n’paste from a script you still need to check against deliveryAfter the event • Link to mentioned books & films
Why & what? Preparation • You can abbreviate a lot of long sentences down and still keep the meaningBefore the event Tweeting Tweeting live live • U can shorten long sentences+still keep meaningAfter the event
• Retweet a little of what other Why & what? people are saying – if necessary, add the proper #hashtag to get it into the stream (journalists) Preparation • It’s not a conversation if you don’t reply to people – but not everyBefore the event tweet you get needs a reply • Avoid strong criticism of what’s being said: ignore it, or question it Tweeting Tweeting live live • Starve trolls of oxygen & largely ignore themAfter the event • Be shocked about what is retweeted most often!
Why & what? • Interview speakers & attendees – Some speakers will refuse to condense a 15 minute talk down to 90 seconds Preparation • Put actual talks online – Plug an audio recorder into the soundBefore the event desk (or place on a stand in front of a PA speaker) – Swap SD cards between talks Tweeting Tweeting live live – Crop the audio in Audacity, compress & upload to Audioboo in the backgroundAfter the event – Tweet at the same time …
Why & what? • Twitterwalls can be very distracting if they’re visible during a session & if Preparation they’re behind the speaker • Display them in-between sessions?Before the event • Position them in foyer, beside coffee? • http://visibletweets.com/#query=tweetnicva&animati Tweeting Tweeting live live on=2 • http://moritz.stefaner.eu/projects/revisit/After the event • or just use TweetDeck
Why & what? • Content ages & interest wanes Preparation • Share it quickly • Make it searchableBefore the event • File it away for the future Tweeting live • Video is often slow to edit & upload After theAfter the event event
Why & what? • Tweets are ephemeral Preparation • Use Storify collate, organise & publish tweets & photos onlineBefore the event for posterity – avoid just using your own tweets – use a tweet from someone else Tweeting live RTing you if you can – easy to embed in blogs & websites After theAfter the event event
Why & what? • Find ways to continue the Preparation conversation after the event – Send tweets to speakers pointing toBefore the event where their content is now available online – Blog post to pull together your Tweeting live reflections on the day & make the legacy content accessible After theAfter the event event
Why & what? profile Preparation audienceBefore the event conversations findable content Tweeting live permanent archive After theAfter the event event fun
Why & what? • Reflect Preparation • Ask yourself what you’d do differently next time?Before the event • What engaged those in the room? those following online? Tweeting live • How much of the event did you miss because you had your head down in a screen? After theAfter the event event
Why & what? Questions PreparationBefore the event Tweeting liveAfter the event Alan Meban @alaninbelfast