Smlxl media hungary

Media Hungaria 2011
making sense of
a non-linear world
alan moore
smlxl
alan moore | www.smlxtralarge.com | media hungary 2011

Jung re-wired
for the 21st Century
@alansmlxl

alan moore | www.smlxtralarge.com | no straight lines introduction 2011

“Me We”

“I”
Needs
“We”
to truly be
“I”
carl jung

Me
Single Many
Other
Family
Community
Self
?

power
This is a story about

Coordination
Vs.
Cooperation

Access to, and, the (RE)distribution of knowledge allows
us to renegotiate the relationships of power; church,
state, government, society, commerce

A technological revolution?

Or a social one?

Faultlines: a trilemma
[1]
The social question
[3]
The organisation
question
[2]
The economic question

http://www.flickr.com/photos/16230215@N08/4066005402
Institutional failure, people are
getting what they need from
each other

HOS 
Human Operating System

“Networked
communication
media
is the
connective
tissue
for society”

Designing for “Me We”

2005
YouTube
35 hours video every 60 secs of every day
Facebook
A congregation of 650 million
Myspace
Destroyed by News Corp

http://www.,lickr.com/photos/nathaninsandiego/2723981272/ 
Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central
stage in discussions of the media industries and their future in the context of digital culture
Participatory culture

precedents for conceiving political change
“18th Century France, it was
the language used by
pamphleteers, and journalists
as the rhetoric of public
action”– tony judt, ill fares the land

“By the time the revolution
broke out, this new language
of politics was in place, and in
so doing discredited
everything that had gone
before it” – tony judt, ill fares the land 

We need a new literacy

Craigslist
and the
“paid for”
classified ad
market

Newspapers
did not
understand
the language
of a non-
linear world

“The production of shared software
is communism”
steve balmer

Language enables us to properly describe the world around us, and engage in
meaningful action

read &write

Markets are conversationsalan moore | www.smlxtralarge.com | media hungary 2011

Mutuality is our
business strategy”
Alan Rusbridger –
“ 
2010

org+
values
passions
needs
Communities of interest +
the economics of sharing

Business foundations
connectivity
commerce
culture
community

blended reality Blended reality

People embrace
what they
create
Technologies of co-operation
Technology does not come out of nowhere it is a human invention in the first place
and it succeeds or not to the extent that it meets fundamental human needs

Embedded Sociability
http://www.,lickr.com/photos/an_untrained_eye/1195966967/ 

designing for wicked problems

The story of Local Motors…

what if…
we build the car of your
dreams?
it was green?
we made it in your town?
we listened
we did it?

Competition &
Community
Threadless Local Motors

Lessons

Fundamentally changes
the relationship to supply
and demand by rethinking
and redesigning the
process from conception
to ﬁnal production
whole systems

Fundamentally changes the relationship to supply and demand
Distributed knowledge
network both
Hyperlocal & Superglobal
knowledge

Open Source &
Creative Commons
In one year 44,000 designs were submitted to Local Motors, and 3600 
innovators have shared their knowledge and insights. 
legal, innovation, community

In one year 44,000
designs were submitted
to Local Motors, and
3600 innovators have
shared their knowledge
and insights.
accelerated innovation with community

5X faster than traditional
methodologies, and with
more than 100X less
capital
From $200m development
costs to $1.5 
velocity and cost

Micro-Factories Locally
which provide an engaged
experience for customers,
money flows into local
communities, local jobs
for local people. 
economics, people, regions

C 
Constant Feedback loop
aka:
the learning organization
learning

The company: as a
community, as a media
platform. Competitions as
risk mitigation & innovation
accelerator, markets are
conversations, mutuality a
business strategy.
summary

Questions, questions, questions.
?

[1] A technological revolution or a social one?
[2] If everything is being redefined by the socialness of the
world – then do we really understand it?
[3] Social media or social business?
[4] If markets are conversations, what does it mean to you
as an organisation?
(skill sets, business models, process, capability)
[5] What is ‘advertising’ in the 21st Century?

No Straight Lines video:
http://ht.ly/4HkLp
Learn more
http://ht.ly/4BF7g

Alan has been described as a charismatic
visionary, who studies the disruptive trends in
the world of innovation and makes them very
tangible to his audience. He is recognised as a
great distiller of complex arguments into their
most salient points, who can take concepts
from many sources and find the previously
hidden relationship between them. He has a
firm grasp of the changes which are reshaping
our world.
With his insightAlan enables companies and
organisations to develop winning ways for how
businesses and organisations can succeed in the
early 21st Century.
Alan is currently working on his next project
No Straight Lines: making sense of our non-
linear world. A project that investigates the
complex and interwoven challenges we face
today and how we can design innovative ways
to solve some of the intractable dilemmas that
now confront us – publication due 2011.
More info about what we do: http://ht.ly/4BFrB
Information on No Straight Lines: http://ht.ly/4BF7g

NO
STRAIGHT
LINES:
making sense of our non-linear world
@media hungaria 2011
@alansmlxl | www.smlxtralarge.com

Smlxl media hungary

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