2. NEW PRODUCTS PROCESS
Ideas
Marketing Requirements Document (MRD)
Product Requirements Document (MRD)
Technical Requirements Documentation
$hip Product
3. WHAT IS THE MRD?
• Meaning of MRD – "Market Requirements Document", is a
document written by the Product Marketing Group to express
their wants and needs for the product or service. Once written the
MRD is then given to an Engineering Team to propose a new
product or revision.
Product Needs
Product Engineering Agreement
Market Team Team
MRD
Product Ideas
4. COMPONENTS OF MRD
• Executive Summary • Systems & Technical
• Purpose Goals Requirements
• Delivery Date • Quality Assurance &
• Target Market & Testing
Customer
• Overall position
• Competition
• Use Model
• Customer needs &
Corresponding Features
5. WHAT IS THE PRD?
• Meaning of PRD – “Product Requirements Document", is
a document written by the Engineering Team or Product
Management Team to define the product being made.
• Functional Requirements
• Usability Requirements
• Technical Requirements
– (e.g. security, network, platform, integration,
client.)
• Interaction requirements
– (e.g. how the product should work with other
systems
7. NEW PRODUCTS PROCESS
Ideas
Marketing Requirements Document (MRD)
Product Requirements Document (PRD)
Ideas
Shipping Product
8. NEW PRODUCTS PROCESS
Ideas
Marketing Requirements Document (MRD)
Product Requirements Document (PRD)
Ideas
Shipping Product
Jupiter Challenge. Create a process to make this easier.
