Cervical cancer is a major health issue in India, contributing 1/4 of all cervical cancer cases globally. A survey found low awareness - only 30% knew about HPV and 13% saw it as serious. The Fight Against Cervical Cancer initiative aims to generate more awareness through partnerships with organizations, media outlets, hospitals and more to educate women on prevention and early detection of this curable disease.

3. It is the most common cancer affecting Indian women Cervical Cancer: Quick Facts India contributes 1/4 th of the total annual incidence of Cervical Cancer across the globe 1,32,082 women in India are diagnosed with Cervical Cancer and 74,118 die from the disease each year

4. Results of a Recent Survey indicate extremely poor levels of Awareness among Indian Women Only 30% of the women surveyed were aware of HPV 40% knew about cervical cancer A mere 13% thought that it was a serious disease

6. Snapshot: Poster Campaign

10. The impact so far Bookmark / Flyer Campaign: The mentioned organizations will be distributing flyers/ bookmarks in order to generate mass awareness

11. Thank You FACC is an initiative of The PRactice, a leading communications consultancy firm. For more information, kindly visit: www.the-practice.net