Template 1

Distribution network of African and Middle-East markets 2015
VE Commercial Vehicles Ltd. Page 1
ABOUT EICHER MOTORS
OUR BUSINESS
Eicher Motors Limited (EML) is the flagship company of the Eicher Group, which was a catalyst in the
green revolution in India with the production of India’s first agricultural tractor in 1959. EML is now a
leading player in the Indian automotive space. It owns the iconic Royal Enfield motorcycle business,
which leads the premium motorcycle segment in India. The oldest motorcycle company in continuous
production world-wide, Royal Enfield has witnessed a huge surge in demand in the recent past, and is
charting its course to be the leading player in the mid-size motorcycle segment globally. EML’s joint
venture with the Volvo group, VE Commercial Vehicles Limited, designs, manufactures and markets
reliable, fuel-efficient trucks and buses; and is leading the path in driving modernization in commercial
transportation in India and other developing markets. EML’s 50:50 strategic joint venture with US
based Polaris Industries Inc., Eicher Polaris Private Ltd. is in start-up phase, and is currently designing
and developing, and will soon manufacture and sell a full new range of personal vehicles. In 2014,
Eicher Motors recorded its highest ever total income of INR 8738 crores (USD 1.4 billion) and is listed
on the Bombay and National Stock Exchanges.
ROYAL ENFIELD
The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in
1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment
in India with its unique and distinctive modern classic bikes. With its enhanced manufacturing base in
Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its
motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very
important player in the global mid-size motorcycle market and is working towards re-inventing this
space with motorcycles that are evocative and engaging and great fun to ride. Royal Enfield’s product
line‐up includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements; and
the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 12 company-
operated stores and 380 dealers in all major cities and towns in India, and exports to over 50 countries
across the world including the USA, Japan, UK, several European and Latin American countries, as well
as the Middle East and South Asia. Royal Enfield also organizes and supports many motorcycling events
and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all
over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle
ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also
conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the
first Sunday of April.

EICHER POLARIS PVT LTD
In 2012, Eicher Motors Limited signed a strategic joint venture agreement with US based Polaris
Industries Inc., to design, develop, manufacture and sell a full new range of personal vehicles suitable
for India and other emerging markets. The JV will allow Eicher Motors Ltd. to enter into a new vehicle
segment. In 2013, the JV company- Eicher Polaris Pvt. Ltd (EPPL), set up its manufacturing facility in
Jaipur, Rajasthan. The project is now in its advanced stages of development and production of the
four- wheeled personal vehicle is scheduled to begin in the second half of 2015.
VE COMMERCIAL VEHICLES LTD.
VE Commercial Vehicles Limited (VECV) is a joint venture between the Volvo Group and Eicher Motors
Limited. In operation since July 2008, the company includes the complete range of Eicher branded
trucks and buses, VE Powertrain, Eicher’s components and engineering design services businesses, the
sales and distribution business of Volvo Trucks as well as aftermarket support to Volvo Buses in India.
VECV’s vision is to be recognized as the industry leader driving modernization in commercial
transportation in India and the developing world.
EICHER TRUCKS AND BUSES
Eicher Trucks and Buses (ETB) is present in the L/MD segment with a strong presence in the 5T-12T
truck segment. Eicher’s new Pro series trucks and buses promise to deliver best-in-class fuel efficiency,
higher loading capacity and superior uptime.

VOLVO TRUCKS INDIA
Volvo Trucks in India is synonymous with the mining and the construction industries. Volvo Trucks in
India is the first truck manufacturer to introduce the European design, high performance trucks with
the latest technologies.
EICHER ENGINEERING COMPONENTS
EEC is the automotive component division of VECV. EEC came into existence in 1992 and has become
an established player in its segment of manufacturing Power-train components (Differential Gears,
Transmission Gears & Shafts) and Gear Boxes.
EICHER ENGINEERING SOLUTIONS
EES a unit of VECV, is engaged in providing design and engineering services to its customers worldwide.
EES was created in 1997 as a “Center of Excellence” for providing engineering and design support for
captive requirements.

VE POWERTRAIN
Commemorating successful completion of five years of partnership between Volvo Group and Eicher
Motors in, VE Commercial Vehicles Limited announced start of commercial production at the
technologically most advanced engine manufacturing plant in India in July 2013.
JOINT VENTURE
A joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a
new entity and new assets by contributing equity. They exercise control over the enterprise and
consequently share revenues, expenses and assets.
The Indian commercial transportation industry has been constantly under pressure from rising fuel
costs, tightening regulations and a scarcity of trained drivers. In 2008, two leading players in the
commercial vehicle business joined hands with a convergent vision of driving modernization in the
commercial transport business in India. Volvo Group, the world's leading manufacturers of trucks,
buses, construction equipment and marine and industrial engines, brought its global expertise and
world-class technology, while Eicher Motors brought its frugal engineering and deep knowledge of the
developing markets. The mission of this joint venture- VE Commercial Vehicles Ltd. is to raise the
standard of the commercial transportation industry and to take it to a new professional level.
Eicher, the flagship brand, is taking the lead in ushering in the future of Indian trucking.
Eicher is poised to transform the industry by imbibing international quality standards, modernizing its
manufacturing setup and adopting world-class processes in the sales and service support. Volvo
Group's technology has been adapted to suit the needs of developing markets and to provide relevant
modernization. The future-ready technology will ensure that Eicher drives the revolution of the
trucking industry.
MILESTONES
1948 A company named Good Earth was set up to sell and import tractors
1958 Eicher Tractor Corporation of India Ltd. was incorporated
1982 A collaboration agreement with Mitsubishi Motor Co. (MMC) for the
manufacture of Light Commercial Vehicles
1986 The production of Canter Trucks begins at Eicher Motors Ltd.
1993 A majority stake(60%) was acquired in Eicher
1994 The collaboration agreement ended with Mitsubishi motor co. and Eicher
launched light duty commercial vehicles
2003 Eicher motors entered Heavy Duty segment
2005 Eicher disinvested in the tractor business
2008 VE Commercial Vehicles Ltd. was formed as a result of 50:50 joint venture
between Volvo Group and Eicher Motors Ltd.
2009 A new brand was developed by taking quality improvement initiatives
2010 VE launched fuel efficient Heavy Duty Trucks
2011 Eicher Trucks and Buses completed 25 years of operation in India
Table 1

SWOT Analysis of VE Commercial Vehicles
STRENGTH
 Third in terms of market share in overall
commercial vehicle market
 Strong distribution network in India
 Sufficient funds on balance sheet to
fund new operations
WEAKNESS
 Less production capacity due to the
existence of only single production plant
 Costly products as compared to the
competitors.
OPPORTUNITIES
 Volvo’s distribution network overseas
can be used to boost exports
 Product portfolio can be increased using
Volvos expertise
 Market share in Heavy Duty can
increase
THREATS
 Entry of global brands in India and
setting up manufacturing plants to
reduce costs is a major threat
 Decreasing CV sales all over the world
may also reduce sales
Table 2
INTERNATIONAL BUSINESS
The Growth Story
‘International Business’ is becoming a distinct and wholesome operation with presence in over 20
countries and overseas exports volume having crossed 35000 commercial vehicles with highest ever
sales in 2015 at 5800+ units. The exports business growth this year has been driven by many market
specific initiatives including the implementation of new sales processes, intensified marketing
activities, strengthened feet on the street, Customer Value Proposition establishment in South Asia
markets, building market proximity through local presence in key markets, new products introduction,
training and competence.
With a record-breaking performance this fiscal, VECV International Business has registered an
impressive growth with share of Exports from India at 14.5% + and exports business volumes
constituting 15% of total company’s volumes. Considering the global ambitions VECV has set for itself,
this is clearly just the beginning.
SWOT Analysis of International Business
STRENGTH
 Volvo’s distribution network in global
markets
 High market share in Bangladesh,
Nepal, Tanzania
WEAKNESS
 Production capacity not enough for
both left hand and right hand wheel
drive.
 Foreign terrains still a challenge
 Supply chain an issue
OPPORTUNITIES
 New 8000 series could help gain some
heavy duty market share in Africa and
Middle East.
THREATS
 Global presence increases the
competition to a new level
 International business still new
Table 3

PROJECT
TITLE
Distribution network in African and Middle East markets
SCOPE
The project is an exhaustive study, which deals with the analysis of 20 competitor’s dealers and their
distribution network across African and Middle- East markets. The project also includes the following
parameters like
 Product Portfolios
 Porter’s five forces model country wise
 Mapping the locations country wise
 Sales figure category wise
DELIVERABLES
The project will give the complete picture of truck market in African and Middle East countries. It will
help Eicher motors to choose a country and the dealers it wants to work with. The template designed
has all the information from GDP to political atmosphere of a particular country.
RESEARCH METHODOLOGY
This is a desktop study which involves the data collection through individual dealers and automobile
agencies of those countries. The statistical data has been taken from the OICA (Organisation
Internationale des Constructeurs d'Automobiles). After the collection of the data BCG Matrix is used
to differentiate the priority group for the entry. Finally Porters Five Forces Model is used country wise.
RESEARCH TOOLS
The tools used are
 Microsoft office
 E-Spatial Online Mapping software

Graph 1
The graph shows the presence of competitors in the number of markets in Africa in descending
order
Graph 2
The graph shows the presence of competitors in the number of markets in Middle East in descending
order
38
35
31 30
27
24 24 23
21
17
15 14 14
12 11 10 9
3
0
5
10
15
20
25
30
35
40
Market Presence Africa
Market Presence Africa
13
12 12 12
11 11
10 10
9 9
8
7 7 7 7
6
5
2
0
2
4
6
8
10
12
14
Market Presence Middle East
Market Presence Middle East

ANALYSIS
MARKET
SHARE
(EICHER)
HIGH
Gabon
Liberia
Sierra Leone
Benin
Burkina Faso
Kenya
Tanzania
Nigeria
Zambia
Mozambique
Ghana
Uganda
Ethiopia
Cameroon
Ivory Coast
Madagascar
Democratic Republic of Congo
Middle East
Saudi Arabia
UAE
Oman
Qatar
Bahrain
Iraq
Kuwait
MEDIUM PRIORITY INCREASE MARKET SHARE
LOW
LOW PRIORITY HIGH PRIORITY
Guinea Bissau Middle East
Sao Tome Syria
Equatorial Guinea Jordan
Comoros Island Yemen
Chad
Mali
Niger
Mauritania
Togo
Guinea
Congo
Senegal
Central African Republic
Lesotho
Swaziland
Malawi
Botswana
South Africa
Algeria
Egypt
Morocco
Tunisia
Angola
Zimbabwe
Namibia
Libya
Middle East
Iran
Israel
LOW HIGH
TOTAL INDUSTRIAL VOLUME

ANALYSIS
The matrix above is known as BCG matrix which compares the market presence with the total
industrial volume. BCG matrix divides the area into four parts with four different scenarios.
Following is the analysis of the countries according to the sales volume and VE’s presence.
First one with low market presence and low industrial volume countries. It means that the
countries which come under this category have very less sales as compared to others and also
VE does not have any presence in these countries. I have taken the barrier to be less than 200.
Second is the low sales volume and VE’s presence in the country, here the strategy would be
not to incur much costs by focusing on these countries and rather shift to the more worthy
countries with high CV sales.
Third are the ones with high sales volume and VE’s presence in the countries. Here the
strategy would be to continue with the current scenario and increase the market share by
either increasing the distribution network or product portfolio.
Fourth is the high industrial volume and no presence of VE vehicles, this includes the countries
with most number of sales and huge prospects to sell vehicles. This should be the priority of
the company for now.
RECOMMENDATIONS TO THE COMPANY
Following are the three key recommendations I would like to suggest to the company which are in
general applicable to the complete department
1. On discussing with the colleagues about the issues and problems faced, I found out that the
supply chain has a huge scope for improvement. Volvo’s expertise will be helpful in this regard.
2. The bigger markets like Latin America are not considered right now, whereas the competitors
like TATA Motors are working hard to enter those markets also. The OICA figure show that
total sales in Latin America in 2014 was 1,581,383 units whereas in Africa, it was 469,103.
3. The foremost is to sign up with international automobile societies, statistical organizations
like OICA, Statistica etc. which would provide the accurate data when required and also tool
proving websites like E Spatial which helps in mapping the locations.

COUNTRY WISE DATA COLLECTION TEMPLATE OF AFRICA
Country Number: 1
Name of the Country: South Africa
Location: Southernmost tip of the African continent (Southern Zone)
GDP:
Total: 725 Billion $ Per Capita: 13,215$
Population: 54,000,000
Main Business: Mining, agriculture and fisheries, vehicle manufacturing and assembly, food
processing, clothing and textiles, telecommunication, energy, financial and business services,
real estate, tourism, transportation, and wholesale and retail trade.
LEFT/RIGHT Hand Wheel Drive RIGHT
Number of Units Sold(Commercial Vehicles) + Pickup Trucks 205,240
Number of units Produced(CV) + Pickup Trucks 288,592
LD MD HD Total(Trucks+ Buses)
6,600 4,700 14,500 27,300
Main Commercial Vehicle Brands:
Mercedes Benz UD Trucks Iveco Trucks FAW Motors
Mitsubishi Fuso Renault Trucks Scania DAF Trucks
Isuzu Volvo Trucks TATA Foton Motors
Toyota Hino MAN Trucks Ashok Leyland Hyundai Trucks
Single Brand Dealers: Location Multi Brand Dealers: Location
Mercedes Benz &Mitsubishi
Distributors
United Motors
macartwright@um.co.za
017 631 7600
Bethal
Cargo Commercial Vehicles Wadeville NTT Trucks
012) 361 0819
New Castle

New Vaal Motors Vereeniging McCarthy CV
+27 11 439 5300
Alrode
Sandown Commercial Vehicles Centurion Fleet Dynamics
+2743 736 1502
Port Elizabeth
Maritime Motors Port Elizabeth AAD Truck & Bus
+27 82 492 6273
Port Elizabeth
Ronnies Motors East London CMH Commercial
+27 31 700 5410
Westmead
Garden City motors CV Pietermaritzburg BB Motors
+27 15 287 1300
Polokwane
Union Motors Service South Coast Kempston Motor Group
Trust
Kempton
Stucky Motors New Castle ELT Commercials
+27.11.434.3460
Johannesburg
Mercurious Commercial Vehicles Polokwane Richards Bay Commercials
N/A
Richards Bay
John Williams Motors Bloemfontein Royal Truck and Buses
+27 83 786 0264
Durban
De Wit Motors CV Ermelo Gerry's Motors cc
036 352 3716
Est court
Cargo Motors Klerksdorp Berachah Auto Traders
+27-117431921
Johannesburg
Maemo Motors Rustenburg Monicol Promotions
+116970077
Pretoria
Gariep Motors Kimberley Hiway Motors
 +27 43 745 1606
East London
Zelco Motors Upington
Namaqua Garage Van Rynsdorp
Rola Motors CV Helderberg
Stanmar Motors George
Paarl Motors Commercial Paarl
Orbit Boland CV Worcester
NMI-DSM Commercial Vehicles Pinetown
Isuzu Trucks Distributors
Barloworld Isuzu Trucks Johannesburg
Eagle Canyon Auto Honeydew
Imperial Truck Centre Isando Johannesburg
Tommy Martin Krugersdrop
Kenrich Grahamstown
Single Brand Dealers: Location Single Brand Dealers: Location
Meyers East London
UD Trucks Distributors
Bates Port Shepstone Port Shepstone Bilson Trucks Port Elizabeth
Key Trucks Pietermaritzburg Pietermaritzburg Thompson Commercial
Vehicles
New Castle
Provincial Motors Richard’s Bay Ferreira Broers Bethlehem
Westvaal Motors Polokwane DE Aar Motors De Aar
Rothman Motors Ermelo Shorts commercial vehicles George
Sollys Middelburg Middleburg

Perdeberg Motors Malmesbury Volvo & Renault Trucks
Distributors
Thorp Paarl Paarl Direct Sales
Hino Trucks Iveco Trucks
Direct Sales Randburg Commercial
Vehicles
Johannesburg
Italian Commercial Denver Johannesburg
MAN Trucks Truck Centre Germiston
Hatfield Truck & Bus Pretoria Kzn Iveco – Pinetown Pinetown
Henter Motor Engineering Vereeniging N11 Commercials New Castle
Alpine Commercial Durban Aj Dieseldiens Kroonstad
Custom Motor Services - Cradock Nolan Truck Bloemfonntein
Griqua Truck & Bus Griqua TJ Auto Clinic Welkom
Vryheid Motors Vryheid GBS Truck & Bus Klerksdorp
Indodha Truck Centre Zululand Richard’s Bay Car & Truck Clinic Rustenburg
Ermelo Truck and buses Ermelo Mockey's Maintenance Kimberly
Indodha Truck Centre Vryheid NCV Commercials Upington
Peninsula Power products Cape Town Walker's Iveco Upington
Nolan Truck Durbanville
Scania
Direct Sales Ashok Leyland
Shivaya Motors Durban
TATA Trucks
Republic Bus and Truck (PTY) Ltd Brakpan Faw Trucks
Bus Centre (PTY) Ltd
National Truck Workshop and
Sales
Johannesburg
Boksburg
Twin Dragons
Automotive(Pty) Ltd.
East Rand
Beadica 173 cc T/A Mzantsi South
Africa Richards Bay
FAW Vehicle
Manufacturers SA (Pty) Ltd.
Kempton
Pollard family trust Alliwal North Eastern Cape
Cordoba Motors Durban DAF Trucks
Turners Fleet Maintenance cc Durban Babcock Africa Boksburg
Yukall motors cc Durban
South coast tata Umzinto Foton Trucks
HYUNDAI AICC Imports Johannesburg
Direct Sales
Prime Locations: Wadeville, Centurion, East Rand, Vereeniging, Port Elizabeth, Westbank, Durban,
Vryheid, New Castle, Polokwane, Ermelo, Kimberly, Cape Town, Paarl, Worcester, Pietermaritzburg,
Ladysmith, Bloemfontein, Bethlehem, Volksrust, Lowveld, Bethal, Rustenburg, Upington, Helderberg,
George, Worcester, Paarl, Pinetown, Johannesburg, Zambesi, Midrand, Pretoria, Pomana

Product Portfolio
Light duty (5-8.5 T) Medium duty (9 – 14 T) Heavy duty(16- above T)
Mitsubishi Canter Mercedes Benz Atego Mercedes Benz Axor
Mitsubishi FE/FG Mitsubishi FA/FI, FH, Fighter Mercedes Benz Actros
Isuzu N Series Mitsubishi FK, FM Mitsubishi Super Great
Hino 300 Series Freightliner M2 106, M2 116 Mitsubishi FP/FV
Ashok Leyland Dost Isuzu F Series Mitsubishi FJ, FO, FZ
Ashok Leyland Partner Hino 500 Series Freightliner 108SD,112SD
Ashok Leyland 8014 UD 60B, 80D, 85D, 90C, Freightliner 114SD
DAF LF UD 95B,100B Isuzu C&E Series
Volvo FE, FL Hino 700 Series
Renault D, K, C UD Quon CW,GW,GK
MAN TGM UD Quester CDE,CGE,CWE
Iveco Daily UD Quester GKE,GWE
TATA SK407, SFC407, LPT713 Volvo FH,FMX,FM
TATA LPT715, LPT809,
LPTA713
Renault D, K, C
TATA LPT709, LPK713 MAN TGS, CLA, TGX
Ashok Leyland912, 9016 Scania P, G, R
Ashok Leyland Stallion Iveco Euro Cargo
Ashok Leyland Ecomet1112 Iveco New Stralis Hi-Way

Porter’s Five Forces model
Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Threat Of Substitutes
Bargaining power of
Suppliers/
Distributors
Ashok Leyland comet Iveco New Trakker
FAW Conventional Trucks Iveco Astra
FAW Straight Trucks TATA LPT913,LPT1116,1518
DAF CF TATA LPT1513,LPT1918
Hyundai HD Range TATA LPT 2523,LPTA1623
TATA K5MVF,K5DEF,K7CEF
PRIMA 2528,2538,4028,
Ashok Leyland1612,1613,1618
FAW Dump trucks
DAF XF
Threat of new entrants
 Very high sales
volume, hence
attractive
opportunity
 Low cost production
due to the setup of
manufacturing hubs
 Govt. policy liberal
Competitive Rivalry
 Maximum number
of Competitors
 Extremely intense
competition among
competitors having
similar portfolio.
Bargaining power of Buyer
 High as easy
substitutes are
available
 High price sensitivity
Bargaining Power of distributors
 Low as many individual
players present
Threat of Substitutes
 Very high as similar
products are being sold.

Country Number: 2
Name of the Country: Egypt
Location: North East Part of Africa (North Zone)
GDP:
Main Business: Crude Oil and Textile Industry
LEFT/RIGHT Hand Wheel Drive LEFT
Number of units Produced(CV) 9,190
6000 800 4500 13,100
Mercedes Benz Hyundai Trucks Iveco Trucks FAW Motors
Chevrolet Trucks Volvo Trucks TATA Freightliner
Toyota Hino MAN Trucks Ashok Leyland
Mercedes Benz
Manufacturing Commercial
Vehicles
Alex, Aga,
Salhya, Obour,
Luxor, Sharm,
Hurghada
Ghabbour Auto
(Mitsubishi Fuso &
Volvo)
+20 (0) 2 3910 0485
Alexandria,
Dimletta,
Mahsoura,
Cairo, Suez,
Assiout,
Hurghada,
Luxor
Freightliner
Triangle Heavy Equipment Cairo, Giza Al Futtiam Group Cairo

(IVECO)
+20 2 26186000
Chevrolet Egyptian International
Motors
(Hyundai)
+20 2 35390819
Cairo,
Alexandria,
Mansoura,
Suez,
Luxor,
Hurghada,
Sohag
Al Mansour Automobile Alex, Aga,
Salhya, Obour,
Luxor, Sharm,
Hurghada,Cairo,
Giza
Hino Motors
Aljico Misr Co Ltd Cairo, Giza
Renault Trucks
Arab Trading and insurance co. El Obour
Renault Trucks Egypt Cairo
MAN Trucks
Gorica Egypt Group Giza,Cairo,
El Obour,
Alexadria, Minia ,
Toshka, Luxor
Scania FAW TRUCKS
SMG Engineering Automotive
Company
Giza, Cairo Wamco Motors Dokki
TATA TRUCKS DAF Trucks
Technotrade SAE Cairo Attar Equipment
Enterprises
Heliopolis
Ashok Leyland
Individual Players
Mr Rammy Abbas
Mr Barbari
Mr Tameer Sultan
Mrs Rania El Sayad
Almazha
Abour
Zamalek
Ramadan city

Prime Locations: Giza, Cairo, El Obour, Alexadria, , Toshka, Luxor, Hurghada, Mansoura, Suez
Product Portfolio
Mitsubishi Canter 110, 130 Volvo FE, FL Mercedes Benz Axor,Actros
Chevrolet T SERIES Mitsubishi FP519 Volvo FM, FH, FMX
HINO 300 Series Chevrolet N Series Freightliner
108SD,112SD,114SD
Hino 500 Series Hino 700 Series
Renault D, K, C Renault D, K, C
MAN TGM MAN TGS, CLA, TGX
Iveco Daily Scania P, G, R
FAW Conventional Trucks Iveco New Stralis Hi-Way
FAW Straight Trucks Iveco New Trakker
DAF CF Iveco Astra
TATA SK407, SFC407, LPT713 FAW Dump trucks
LPTA713
DAF XF
TATA LPT709, LPK713 TATA LPT913,LPT1116,1518
Hyundai HD Range TATA LPT1513,LPT1918
Iveco Euro Cargo TATA LPT 2523,LPTA1623

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
TATA V3TVF,V3TXF,M2SEF
PRIMA 2528,2538,4028,
PRIMA 4038,4938
Hyundai HD Range
Low
 Unstable
government
 Left hand wheel
drive
Competitive Rivalry
 High as similar
portfolio
competitors are
present in the
market
Bargaining power of buyers
 High as a number of
products are
available
Bargaining power of distributors
 Very high as only a few
distributors are present
 Switching cost is low

Country Number: 3
Name of the Country: Algeria
Location: Northern Part of Africa (North Zone)
GDP:
Main Business: Crude Oil and gas
Number of Units Sold(Commercial Vehicles) 68,200
11,500 200 9000 21,300
Mercedes Benz Dongfeng Trucks Iveco Trucks FAW Motors
Mitsubishi Fuso Renault Trucks Scania
Hyundai Trucks Volvo Trucks TATA Daewoo
Toyota Hino MAN Trucks DAF Trucks
Mercedes Benz
Bergerat Motors Alger Elsecom group
(TATA Daewo)
+213 (0) 21 51 00 50 / 60
Alger, Blida,
Boucha, Setif,
Tlemcen,
Biskra
DZ Trucks
(Mercedes Benz)
+213 (0) 31 92 25 76
Alger
Mitsubishi Fuso
Falcon Motors Alger, Boumerdes, Blida,
Bouira, Biskra, El qued,
Constantine, Batna, Setif,
Bejaia, Tlemcen, ghardaia
Daimal Group(DAF)
CFAO Motors
France
Alger,
Boumerdes,
Blida, Bouira,
Biskra, El qued,

(+33 (01) 46 23 56 56) Constantine,
Batna, Setif,
Bejaia,
Tlemcen,
ghardaia
Hino Motors
Direct Sales(Toyota) Alger, Boumerdes, Blida,
Bouira, Biskra, El qued,
Constantine, Batna, Setif,
Bejaia, Tlemcen, ghardaia
Volvo Trucks
Altruck Oran,Rouiba
Star Equipments Bejaia,Guelma
Medsama Batna
Ets Merauto Tlemsen
Sarl group mechiche
auto
setif
Renault Trucks
Ets Benani Bahlou,Elachir,Bejaia
Global Motors Setif,Batna
Sarl El Fatia Annaba
Sarl Arc Trucks Chlef,Blida
MAN Trucks
Maghreb Truck
Company S.P.A.
Oran,Alger, Blida
Scania trucks Foton Motors
Eurl Dmaa Dar el Beidi, Setif KIV Motors Alger, Bejaia,
jijel, Setif, Mila,
Annaba, Oran
EURL ABIDI Batna
Iveco ETS ATTOUSSI EL OUED
Direct Sales Alger,Oran,Hassi Messaoud ETS CHEBIRA CONSTANTINE
ETS BOUZIANI MOSTAGHANE
M
Faw Motors ETS HAMMADA GUELMA,TEBES
SA
Alfaw motors Tlemcen ETS MEDJDOUB SKIKDA
Carrosserie Omega Spa Algier
Medina Motors Algier Hyundai

Elsecom Spa Algier Direct Sales Taref,
Ghardaia,
Algiers,
Bousaada,
Annaba, Oran
Prime Locations: Alger, Boumerdes, Blida, Bouira, Biskra, El qued, Constantine, Batna, Setif, Bejaia,
Tlemcen, Ghardaia
Product Portfolio
Mitsubishi canter FE 71 Mitsubishi canter Benne Mercedes Benz Actros
Hino 300 Series Hino 500 Series Mitsubishi canter FE 85
Hyundai HD Series Hino 700 Series
Renault D, K, C Hyundai HD Series
Volvo FE, FL Renault D, K, C

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
Iveco Daily Scania P, G, R
Iveco medium Range Iveco Heavy range
Daewoo Medium tonnage Daewoo Heavy Tonnage
FAW Conventional Trucks Volvo FH,FMX
FAW Straight Trucks DAF XF
DAF CF Foton Tanker Trucks
Foton Container Trucks Foton Road Tractors
Foton Dump Trucks Foton Special Trucks
 Corrupt government
hence, high
 4/5 th land covered
in desert, so limited
opportunity
 Dominated by
European players
due to close
proximity
Competitive Rivalry
 Chinese and
European players
Bargaining power of Buyers
 Medium to high as
more choices are
available
 Medium as not high and
not very low
 Medium to high

Country Number: 4
Name of the Country: Morocco
Location: North Western Part of Africa (North Zone)
GDP:
Main Business: Mining, construction and manufacturing
Number of Units Sold(Commercial Vehicles) 12,411
Number of units Produced(CV) 21,987
1000 600 3300 8,700
Mercedes Benz Hyundai Trucks Iveco Trucks
Foton Motors Volvo Trucks DAF Trucks
Toyota Hino MAN Trucks
Mercedes Benz No Multi Brand Dealer
Auto Nejma
Mitsubishi Fuso
Rabat,Casablanca,EL
Jadida,Agadir
Auto Hall Group Dhakla, Agadir, El Jadida,
Casablanca, Tanger
HINO Trucks Renault Trucks
Toyota Direct Sales Tangier, Bernoussi, Idoscar,
Fez, Bernoussi, Berkane,
Ets Benouanas Berrechid

Kenitra, Al Mansour,
Marrakech
Renault Trucks Maroc Casablanca
Volvo Trucks Score Auto Kenitra
Direct Sales Agadir, Mecnes,
Casablanca, Kenit, Tangier
RT truck Centre Agadir Melloul
Iveco Trucks
Atlas Vehicles
Industries
Casablanca MAN Trucks
Brixi Nigassa Tlemcen Sefamar Casablanca
Ival Oran Oran,Agadir
Stracom Belabes Scania
Eurl Karim Ramdane Larbaa,Birtouta Motores ABC Marruecos,
S.A.RL.
Agadir
Akbou Auto DZA IVAM Marrakech
Douis Adel Setif Direct Sales Agadir,
Casablanca,
Fes, Laayoune,
Tanger
DAF Motors
CFAO Motors Agadir,Casablanca,Rabat Hyundai
Direct Sales Agadir, Safi,
Laayoune,
Casablanca,
Tanger, Fes
Foton Motors
Mecomar sa Casablanca
Prime Locations: Agadir, Casablanca, Fes, Rabat, Tangier, Marrakesh

Product Portfolio
Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
Mitsubishi Series FE Mitsubishi Series FK Mitsubishi Series FM, FV
Hino 300 Series Mercedes Benz Atego Mercedes Benz Axor,Actros
DAF LF Hino 500 Series DAF XF
Volvo FE, FL Scania P, G, R
Renault D, K, C Volvo FM, FH, FMX
DAF CF Renault D, K, C
 Political coups
hence, extremely
unstable
 Dominated by mid-
size trucks
Competitive Rivalry
 Similar portfolio
brands are present
like Fuso, Iveco,
Hino
many options are
available
 Low as mostly direct
sales available
Threat of substitutes
similar portfolio holders
have high threats
anheavy duty trucks
have immense
opportunities.

Country Number: 5
Name of the Country: Tunisia
GDP:
Total: 105Billion $ Per Capita: 9,774$
Main Business: Oil, phosphates, Agri-food products, car parts manufacturing, and tourism
Number of units Produced(CV) 1860
700 400 1400 3000
Mercedes Benz Hyundai Trucks Iveco Trucks
Foton Trucks Renault Trucks Scania
Isuzu Trucks Volvo Trucks DAF Trucks
Toyota Hino MAN Trucks
Mercedes Benz &
Mitsubishi Motors
No Multi Brand Dealers
Le Moteur Tunis
DTS Motors Souk
The Motor Company
SA
Tunis MAN Trucks
STSM Sfax Alpha International Tunisie Tunis
Super Garage Sousse

Scania Trucks
Isuzu Ets Dalmas Et Cie Tunis
Industries Mécaniques
Maghrébines
Tunisia, Maghreb
Iveco
Volvo Trucks Ste' Le Moteur Diesel Tunis
Sayara Sfax Sfax Italcar S.A. Tunis
Sayara Sousse Sousse Société Tunisienne
SOTRADIES
Tunis
Sayara Tunis Tunis Sfax Motors Sfax
Thabti Auto Services Gabes
Renault Trucks DAF MOTORS
Bizerte Motors Bizerte Societe de l'Automobile
Materiel (SAM
Tunis
Ennakl Véhicules
Industriels
Tunis
Zorgati Vehicules
Industriels
Sousse FOTON TRUCKS
Sotufem/Atlas Auto Tunis
HYUNDAI
Soutudis Sousse
Prime Locations: Tunis, Sousse, Gabes, Bizerte, Sfax

Product Portfolio
Hino 300 Series Mercedes Benz Atego Mercedes Benz Axor,Actros
Isuzu N Series Hino 500 Series Mercedes Benz Econic,
Zetros
DAF LF Series Isuzu F Series Hino 700 Series
Hyundai HD45 Isuzu C&E Series
Volvo FE, FL Iveco Heavy range
Iveco Daily Renault D, K, C
Iveco medium Range MAN TGS, TGX
DAF CF Scania P, G, R
Foton Aumark DAF XF

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
 High
unemployment,
food inflation and
corruption makes it
difficult
 Easier for European
players
Competitive Rivalry
 Medium to high
competition in
medium duty
vehicles
similar products are
available
some major players are
present
Threat of substitution
 High as similar portfolio
available

Country Number: 6
Name of the Country: Nigeria
Location: Western Part of Africa (West Zone)
GDP:
Total: $1.109 trillion Per Capita: 6,204$
Main Business: Crude Oil, Agriculture (Cocoa Beans), Services and Mining
600 400 2200 4000
Mercedes Benz Foton Trucks Iveco Trucks DAF Trucks
Mitsubishi Fuso Renault Trucks Volkswagen Trucks
Isuzu Trucks Volvo Trucks TATA
Faw Trucks MAN Trucks Ashok Leyland
Mercedes Benz Cfao Motors
Nigeria(Mitsubishi Fuso &
DAF & Iveco)
M-B Automobile Services Ltd Lagos A.C Okocha Motors
8033209553
Lagos
Tetralog Nigeria Ltd. Enugu Al-Safa Int'l Ltd
8033115467
Kaduna
Isuzu Trucks Cfao Motors Nigeria –
01 - 7746102 / 01 -
7738333
Lagos
Koncept Autocentre Ltd. Lagos Kaura Motors Ltd-
8033498599
Kaduna
Mansur Autos- Sokoto

8033021385
Volvo Trucks Lead Autos
8098407676
Kano
SMT Nigeria Lagos, Abuja,
Kano, Port
Harbor
AG Leventis(Volkswagen
Trucks& Foton
Trucks&Eicher Trucks)
+234 1 774 0844
Lagos,
Abuja,Kano,
Port harbor
Renault Trucks
Bukkehave Nigeria Lagos
Man Trucks
SCOA Nigeria Plc Lagos
TATA Trucks
Tata Africa Services (Nig) Limited Lagos
Viramsun Motors Limited Victorian Island
Simba Motors Limited Kano, Madiguri
Kunoch Motors Owerri
Wise Master Builder Consulting Lagos
Ashok Leyland
Offshore Integrated N
Concessions
Lagos
Sterling Motors Limited Lagos
FAW Trucks
LEE Group Lagos, Kano,
Abuja, Port
Harcourt
Prime Location: Lagos, Kano, Port Harcourt, Kaduna

Product Portfolio
Mitsubishi Canter Mercedes Benz Atego Mercedes Benz Axor,Actros
Isuzu N Series Mitsubishi Fighter Mercedes Benz Zetros
DAF LF Isuzu FSeries Isuzu C&E Series
TATA SK407, LPT407, LPT709 Volvo FE, FL Iveco Heavy range
Ashok Leyland Partner Renault D, K, C Volvo FM, FH, FMX
Foton Light Duty Trucks Iveco Daily Renault D, K, C
DAF CF DAF XF
Volkswagen Workers Trucks TATA 4*4 Trucks
Ashok Leyland 8014 TATA LPT
2523,LPT1618,LPK1618,LPK2516
FAW Conventional Trucks Ashok Leyland 9016,1718
FAW Straight Trucks Foton Heavy range

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
High
 Liberal Policy of govt
 Diversified
distribution network
 Well established
competitors
Competitive Rivalry
 Huge competition in
medium size
vehicles
 Hugh as a lot of
choices and
differential products
to choose from.
 Medium to high.
 Few key players
 High as huge product
portfolio

Country Number: 7
Name of the Country: Ghana
GDP:
Total: 108.259 billion Per Capita: 4,129$
Main Business: Services, Industry and agriculture
800 400 1400 3000
Mercedes Benz Foton Trucks Iveco Trucks Hyundai
Isuzu Trucks Volvo Trucks TATA
DAF Trucks MAN Trucks Ashok Leyland
Isuzu Trucks Cfao Motors
Ghana(Mitsubishi Fuso &
DAF) +233 31 202 3571
Accra, Kumasi,
Takoradi
African Motors Ghana Accra, Kumasi,
Takoradi
Silver Star Auto Ltd
(Mercedes Benz& Foton)
+233 302 768849
http://silverstar.com.gh/ge
tattachment/25e4eed6-
a638-46f3-a726-
86583a0f2e0f/Accra.aspx
Accra, Tema

Volvo Trucks Modern Auto
Services(TATA& Foton)
T 0302 224316
T 0302 234447
T 0302 234449
M 024 4334274
M 020 3300761
E sales@modernautoservic
es.com
Accra,Takoradi,
Kumasi,Tamale
SMT Group Accra, Tarkwa
Renault Trucks Scania Trucks
SSP Group Tema, Kumasi Direct Sales Accra
MAN Trucks Iveco
MBG Ltd. / MAN & Bosch
Services
Accra Tainik Ghana Ltd Tema
Ashok Leyland TATA
Stallion Leyland Motor Industries Accra Tata Africa Holdings
(Ghana) Ltd
Tema
Rana Motors Accra
Prime Locations: Accra, Tema, Kumasi, Takoradi

Product Portfolio
Mitsubishi Canter Mercedes Benz Atego,
Arocs
Mercedes Benz Antos, Axor,
Actros, Econic
Isuzu N Series Mitsubishi Fighter
DAF LF Isuzu FSeries Isuzu C&E Series
Foton Light range DAF CF DAF XF
Foton Medium range Foton Heavy range
Ashok Leyland 8014 Scania P, G, R
TATA SK407, SFC407, LPT713 Ashok Leyland 9016,1718
LPTA713
TATA LPT913,LPT1116,1518
TATA LPT709, LPK713 TATA LPT1513,LPT1918
TATA LPT 2523,LPTA1623
PRIMA 2528,2538,4028,
PRIMA 4038,4938

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
Threat of new entrant
 Around 9% growth
rate hence, high
Competitive Rivalry
 Large as MD and HD
have huge portfolios
and presence of
competitors is more
than us
 High as multi
options are available
 High as limited
competitors
 High as similar products
are available

Country Number: 8
Name of the Country: Ivory Coast
GDP:
Total: $48 billion Per Capita: 1,938$
Main Business: Services, Industry and agriculture (Cocoa Beans)
500 100 200 930
Mercedes Benz Foton Trucks Iveco Trucks
Mitsubishi Fuso Renault Trucks Hyundai
JAC Trucks Volvo Trucks
DAF Trucks MAN Trucks
Mercedes Benz CFAO Motors
(Mitsubishi Fuso, DAF)
(+225) 21 75 19 00
(225) 21 75 18 00
(225) 21 75 15 00
(225) 31 65 61 66
(225) 36 85 12 18
(225) 34 79 21 24
Abidjan,Bouake,
San Pedro Diesel,
Yamoussoukro
Star Auto SA Abidjan
Semag Matforce(MAN &
Eicher Trucks)
+225 21 75 88 90
Abidjan
Volvo Trucks
SMT Group Abidjan Tractafric Motors(JAC&
Hyundai)
courrier@sdaci.net
+225 21 750 300
Abidjan

Renault Trucks
SOCIDA Abidjan
Iveco
Fenie Brossette Abidjan
Foton Daimler
Africa Trucks Abidjan
Prime Location: Abidjan, San Pedro, Yamoussoukro
Product Portfolio
Mitsubishi Canter Mercedes Benz Atego Mercedes Benz Axor, Actros
DAF LF Mitsubishi Fighter DAF XF
JAC HFC1035L, 1035K,
1030k,
1048K,
DAF CF Iveco Heavy range

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
Foton Light range Volvo FE, FL Volvo FM, FH, FMX
Iveco Daily MAN TGS, TGX
Iveco medium Range Hyundai HD Series
Hyundai HD Series JAC HFC 1131KR1,
4183K3R1, 3251, 4253
JAC HFC 1063K, 1083KR1 Foton Heavy range
Foton Medium range
 Civil coups and
disruptions hence,
high
 Still high per capita
and medium to high
competition
Competitive Rivalry
large number of
players present
 High as more
options are present
 Very high as only a few
are present
 High as similar
portfolios are present

Country Number: 9
Name of the Country: Angola
Location: Centre-west part of Africa (Central Zone)
GDP:
Total: $139.059 billion Per Capita: 6,484$
Main Business:
Petroleum, uranium, diamonds, gold, bauxite, iron ore, phosphates, feldspar, metal products, fish
processing, food processing, brewing, tobacco products, sugar, textiles, commercial ship repair
650 1300 3100 5550
Mercedes Benz Scania Trucks Iveco Trucks TATA
Mitsubishi Fuso Renault Trucks Hyundai Ashok Leyland
Isuzu Trucks Volvo Trucks Faw Trucks
Hino Trucks MAN Trucks DAF Trucks
Mercedes Benz&
Mitsubishi Fuso
No Multi Brand Dealer
Comauto - Comércio de
Automóveis, S.A.R.L.
Isuzu Trucks
Luanda
ASIAFRICA COMERCIAL, LDA Luanda
Hino Trucks MAN Trucks
Direct Sales Lobito,Viana,Tina Park SHA-Sociedade Hispânica
de Automóveis
Luanda

Megauto Lubango
Ajesf Lunda Sul Scania Trucks
Monte Car Service Huambo Angolauto Comércio de
Automóveis S.A.
Luanda
Logos Equipment Cabinda
Organisations Framita Benguela TATA Trucks
Campotec LDA Luanda
Volvo Trucks
AUTO SUECO Lubango, Lobito,
Malange,
Lucapa, Mulemba
Ashok Leyland
Symtec FCZO Luanda
Renault trucks
TDA - COMERCIO E
INDUSTRIA LDA.
Luanda FAW Trucks
FUHUA Motors Luanda
DAF Trucks
Evicar Angola Luanda
Prime Locations: Luanda, Lobito, Huambo, Lubango, Malanje

Product Portfolio
Mitsubishi Canter Hino 500 series Mercedes Benz Actros
Isuzu N Series Isuzu F Series Isuzu C&E Series
Hino 300 Series Hyundai HD series Hino 700 Series
Ashok Leyland 8014 Scania P, G, R
TATA SK407, SFC407, LPT713 Ashok Leyland 9016,1718
DAF CF Hyundai HD series
FAW Conventional Trucks DAF XF
FAW Straight Trucks TATA LPT 2523,LPT1618

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
 High corruption
 Established Players
Competitive Rivalry
 Governed by its
diamond mining and
oil fields,
competition is there
 High as a huge
variety of options
available
 Individual dealers,
hence high
 High as competition is
high

Country Number: 10
Name of the Country: Democratic Republic of Congo
Location: Central part of Africa (Central Zone)
GDP:
Total: $55.731 billion Per Capita: 702$
Main Business:
Mining (copper, cobalt, gold, diamonds, cotton, zinc, tin, tungsten), mineral processing, consumer
products (including textiles, plastics, footwear, cigarettes, processed foods,
beverages), metal products, lumber, cement, commercial ship repair
Number of Units Sold(Commercial Vehicles) + Pickup Trucks 900
100 40 300 600
Mercedes Benz JAC Trucks Hyundai
Mitsubishi Fuso Renault Trucks
Isuzu Trucks Volvo Trucks
TATA Iveco Trucks
Mercedes Benz&
Mitsubishi Fuso
Tractafric Motors Kinshasa
Katanga Motors Lubumbashi
Isuzu Motors
ARNO Lubumbashi
Modern Auto Company Kinhasa
Volvo Trucks

SMT Congo Kinshasa
Lubumbashi
Renault Trucks
CFAO Motors Kinshasa
Lubumbashi
Iveco
ITAL MOTORS s.p.r.l. Kinshasa
Lubumbashi
TATA Motors
Zahira S.P.L.R. Kinshasa
Lubumbashi
Gombe
JAC Trucks
AMT Motors Kinshasa
Hyundai
Central Motors Kinshasa
Prime Locations: Kinhasa, Lubumbashi

Product Portfolio
Isuzu N Series Mitsubishi FK, FM Isuzu C&E Series
1030k, 1048K
Mercedes Benz Atego Iveco Heavy range
Isuzu F Series Volvo FM, FH, FMX
Renault D, K, C Hyundai HD Range
Iveco Daily JAC HFC 1131KR1, 4183K3R1,
3251, 4253
Iveco medium Range TATA LPT
2523,LPT1618,LPK1618,LPK2516
Hyundai HD Range
JAC HFC 1063K, 1083KR1
TATA LPT
613,2523,LPT1618,LPK1618,LPK2516

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
 Civil coups
 Corruption
Competitive Rivalry
 Medium to low as
not much
competition can be
seen
 High as options are
available
Bargaining Power of distributors
 High as very few present
 High as easy
replacement available

Country Number: 11
Name of the Country: Cameroon
Location: Central part of Africa (Central Zone)
GDP:
Main Business:
Petroleum production and refining, aluminum production, food processing, light consumer
goods, textiles, lumber, ship repair
120 160 900 1200
Mercedes Benz JAC Trucks Hyundai
Mitsubishi Fuso Renault Trucks FAW
Isuzu Trucks Volvo Trucks Foton
MAN Iveco Trucks
Volvo Trucks Tractafric Motors
Cameroon(Mercedes
Benz, Mitsubishi Fuso,
Hyundai, JAC)
(+237) 33 37 90 83
Email : tractafricmotors@
sho-cameroun.cm
(+237) 22 30 28 06
Email : tractafricmotors@
sho-cameroun.cm
Douala, Yaounde,
N'gaoundere
SMT Cameroon Douala
CFAO(Renault&Iveco) Douala, Yaounde,
N'gaoundere,

+237 33 42 91 42 / 33 42
01 48
Bertoua, Joffre,
Garoua
MAN Trucks
SACAM SARL Douala
FAW
Aric Motors Douala
Foton
Western Auto LLC Douala
Prime Location: Doula, Yaounde, N’ Gaoundere, Garoua
Product Portfolio
1030k, 1048K
Foton Light Range Isuzu F Series Volvo FM, FH, FMX

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
Iveco Daily JAC HFC 1131KR1,
4183K3R1, 3251, 4253
Hyundai HD Range Foton Heavy range
JAC HFC 1063K, 1083KR1
MAN TGM
Foton Medium range
Threat of new entrant
 Medium as not
much to exploit
 It has picked up its
growth rate of 4 %
recently
Competitive Rivalry
 Main players are
present with
minimum of product
portfolios
 Medium as options
are available
 High as only major
players are present as
CFAO, SMT and
TractafricaThreat of substitutes
 Medium as low
availability of options

Country Number: 12
Name of the Country: Kenya
Location: Eastern part of Africa (East Zone)
GDP:
Main Business:
Small-scale consumer goods (plastic, furniture, batteries, textiles, clothing, soap, cigarettes, flour),
agricultural products, horticulture, oil refining; aluminum, steel, lead; cement, commercial ship repair,
tourism
900 1900 1800 6550
Mercedes Benz UD Trucks Iveco Trucks FAW Motors
Isuzu Volvo Trucks TATA Foton Motors
Toyota Hino MAN Trucks Ashok Leyland Hyundai Trucks
Mercedes Benz Esso Motors
(FUSO, HINO)
+254 41 2313670
Nanyuki
CFAO Motors(DT Dobie) Nairobi, Kisumu,
Mombasa, Nakuru,
Eldoret
Nyeri Motors
(FUSO, HINO)
nyeri@kenindia.com
Nyeri

+254 (061) 2030085
Mitsubishi Fuso
Simba Colt Services Nairobi, Mombasa,
Kisumu
Westfield Motors(HINO
&TATA)
westfldk@africaonline.co.
ke
westfield.motors@yahoo.
com
lusigi@gmail.com
Nairobi
Crater Automobiles Nairobi
Multiline Motors Ltd Nairobi CMC Motors(UD&
Eicher& MAN)
+254 722509868/9
+254 734651582
Nairobi,
Mombasa,
Nakuru,
Eldoret,
Kisumu
Automobile Warehouse Nakuru
Heavy Vehicles and Plant
Supplies Limited
(Renault
Trucks,Mercedes
trucks,Volvo
Trucks,MAN)
020 4970170 / 020
4970000
info@hvpskenya.com
Nairobi
Isuzu Trucks
General Motors East
Africa Ltd
Nairobi
Hino Trucks
Bhogals Autoworld Ltd Nakuru
Ericho Toyota Kericho
Kisumu Toyota Kisumu
Mombasa Toyota Mombasa
Volvo Trucks Ashok Leyland
Auto Sueco Nairobi Ashok Leyland Kenya Nairobi
Truckmart East Africa
Limited
Nairobi
MAN
RT East Africa Ltd Nairobi FAW Trucks
Trans Africa Motors Nairobi
Scania Mombasa
Direct Sales Nairobi, Mombasa
JAC Trucks
IVECO Avic-JAC Nairobi
Urysia Group Nairobi
Foton Motors

TATA Direct Sales Nairobi
Tata Africa(Kenya)
Holdings Ltd.
Nairobi
Hyundai
CFAO (CICA Motors) Nairobi
Prime Locations: Nairobi, Kisumu, Mombasa, Nakuru, Eldoret
Product Portfolio
Mitsubishi FE/FG Mitsubishi FA/FI, FH, Fighter Mercedes Benz Actros, Axor
DAF LF Mercedes Benz Atego Iveco Heavy range

Foton Light Range Isuzu F Series Volvo FM, FH, FMX
Hino 300 Volvo FE, FL Renault D, K, C
Iveco Daily DAF XF
Hyundai HD Range Foton Heavy range
DAF CF UD Quon CW,GW,GK
FAW Conventional Trucks UD Quester GKE,GWE
FAW Straight Trucks TATA LPT
2523,LPT1618,LPK1618,LPK2516
Foton Medium range Ashok Leyland 9016,1718
UD 60B, 80D, 85D, 90C, TATA K5MVF,K5DEF,K7CEF
UD 95B,100B TATA V3TVF,V3TXF,M2SEF
TATA LPT
613,2523,LPT1618,LPK1618,LPK2516
PRIMA 2528,2538,4028,
Ashok Leyland 9016,1718 PRIMA 4038,4938
Hino 500 Scania P, G, R
Hino 700

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
 Most advanced
economy in east and
South Africa
 Govt. is liberal
Competitive Rivalry
 Very high as many
major brands are
present
 High as plenty of
 Medium as options are
available
 Very high as product
portfolio is same

Country Number: 13
Name of the Country: Ethiopia
GDP:
Total: $132 billion Per Capita: 1,455$
Main Business:
Food processing, beverages, textiles, leather, chemicals, metals processing, cement, military
equipment
Number of Units Sold(Commercial Vehicles) + Pickup Trucks N/A
500 300 2000 2920
Mercedes Benz UD Trucks FAW Motors
Isuzu TATA
Hyundai Trucks MAN Trucks
Mercedes Benz Nyala Motors(UD
Trucks, Eicher)
+251 11 661 2711
Awassa, DireDawa,
BahirDar, Mekelle,
Addis Ababa
Orbis Trading & Technical
Center
Addis Ababa
Mitsubishi Fuso
Ethio-Nippon Technical
Company S.Co.
Addis Ababa
Isuzu Trucks Scania

National Motors
Corporation
Addis Ababa Maru Metal Industry Plc Addis Ababa
Renault Trucks TATA
AfriTrac PLC Addis Ababa M/s Paul Ries &
Sons(Ethiopia) Ltd
Addis Ababa
MAN Trucks FAW Trucks
Kaleb services Farmers
House Plc.
Addis Ababa Belayab Enterprises Plc Addis Ababa
HYUNDAI
Marathon Motor
Engineering, Plc
Addis Ababa
Prime Locations: Awassa, DireDawa, BahirDar, Mekelle, Addis Ababa

Product Portfolio
MAN TGM UD Quon CW,GW,GK
FAW Conventional Trucks MAN TGS, TGX
Hyundai HD Range UD Quester CDE,CGE,CWE
TATA SK407, SFC407, LPT713 UD Quester GKE,GWE
TATA LPT715, LPT809, LPTA713 TATA LPT
2523,LPT1618,LPK1618,LPK2516
TATA LPT709, LPK713

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
 Medium to high
 Well located
distributors
Competitive Rivalry
major brands are
present
 High to medium as
distributors are present
 High as competition is
present

Country Number: 14
Name of the Country: Tanzania
GDP:
Population: 47.4 million
Main Business:
Agriculture, mining and quarrying, manufacturing, electricity and natural gas, water supply, and
construction
Number of Units Sold(Commercial Vehicles) +Pickup Trucks 4,800
350 100 400 1450
Mercedes Benz UD Trucks FAW Motors Foton Trucks
Mitsubishi Fuso Iveco Scania
Hino Trucks Volvo Trucks TATA
Hyundai Trucks MAN Trucks Ashok Leyland
Mercedes Benz Hughes Motors
Tanzania Ltd(UD Trucks,
MAN Trucks)
+255 27 255 3682
+255 27 255 3683
Dar es Salaam
CFAO(DT Dobie) Dar es Salaam
Mitsubishi Fuso
Diamond Motors Ltd Dar es Salaam

HYUNDAI
Hino Trucks Direct Sales Dar es Salaam,
tanga, Arusha,
Mwanza,
Kigomo,
Mbeya,
Mtwara,
Dodomo,
Bukoba
Direct Sales Dar es Salaam,
Arusha, Tanga
Action Auto Garage Dodoma Iveco Trucks
Budda Auto Works Zanzibar Incar Tanzania Ltd Dar es Salaam,
Arusha
Mistry Garage Matwara
TATA
Volvo Trucks Tata Africa Holdings
(Tanzania)
Dar es Salaam
Auto Sueco Dar es Salaam
Ashok Leyland
Scania Motorrama (T) Ltd, Dar es Salaam
Direct Sales Dar es Salaam,
Arusha, Tanga,
Mbeya, Mwanza
FAW Trucks
FOTON TRUCKS JIEFANG Motors (T) Ltd. Dar es Salaam
Foton Motors(Tanzania)
Limited
Dar es Salaam GF Trucks/Equipment
Limited.
Dar es Salaam
Prime Locations: Dar es Salaam, tanga, Arusha, Mwanza, Kigomo, Mbeya, Mtwara, Dodomo,
Bukoba

Product Portfolio
Mitsubishi FE/FG Mercedes Benz Atego Mercedes Benz Axor
Hino 300 Series Mitsubishi FA/FI, FH, Fighter Mercedes Benz Actros
Ashok Leyland Dost Mitsubishi FK, FM Mitsubishi FP/FV
Ashok Leyland Partner Hino 500 Series Mitsubishi FJ, FO, FZ
Ashok Leyland 8014 UD 60B, 80D, 85D, 90C, Hino 700 Series
UD 95B,100B UD Quon CW,GW,GK
Volvo FE, FL UD Quester CDE,CGE,CWE
MAN TGM UD Quester GKE,GWE
TATA LPT715, LPT809, LPTA713 Renault D, K, C
Iveco Medium range Iveco Heavy Range

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
FAW Conventional Trucks TATA LPT913,LPT1116,1518
FAW Straight Trucks TATA LPT1513,LPT1918
PRIMA 2528,2538,4028,
PRIMA 4038,4938
FAW Dump trucks
 Well established
players
 Constructions and
infrastructure
improvements going
on
Competitive rivalry
 Very high as major
competitors are
present
 Very high as many
 Low as many are
present
 High as same product
portfolio is there

Country Number: 15
Name of the Country: Uganda
GDP:
Main Business:
Agriculture, sugar, brewing, tobacco, cotton textiles; cement, steel production
Number of Units Sold(Commercial Vehicles) + Pickup
Trucks
1,900
150 50 300 580
Mercedes Benz UD Trucks Isuzu
Mitsubishi Fuso Scania
Renault Trucks Volvo Trucks
TATA MAN Trucks
Mercedes Benz and
Mitsubishi Fuso
Cooper Motor
Corporation(UD Trucks
& Eicher motors)
006 (414) 286780/4
Kampala
Spear Motors Limited Nakawa
Mitsubishi Fuso
Diamond motors Kampala TATA

TATA Uganda Limited Kampala
ISUZU Spares And Service
AFRICAN MOTORS &
MACHINERY LTD.
Kampala St. Joseph's Garage Gulu
Motorcare Hoima
Volvo trucks Nmk Auto Engineering Mukono
Auto Sueco Kampala Spares
Pacific Prestige Gulu
Renault Trucks Mwaka Joseph Masindi
Victoria Motors Limited Kampala Fuch's Auto Arua
Jayant Bhai Patel Iganga
MAN Trucks
PVJ Fleet Management
Limited
Kampala Scania
Skenya Motors (Uganda)
Limited
Kampala
Prime Locations: Kampala, Nakawa

Product Portfolio
Mercedes Benz Atego UD Quester CDE,CGE,CWE
Isuzu F Series UD Quester GKE,GWE
MAN TGM UD Quon CW,GW,GK
TATA SK407, SFC407, LPT713 MAN TGS, TGX
TATA LPT715, LPT809, LPTA713 Volvo FM, FH, FMX
TATA LPT709, LPK713 Scania P, G, R
TATA LPT1513,LPT1918

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
 Political tensions
escalating
 Economy is booming
and also
competition
Competitive Rivalry
not much
competition is there
similar portfolios are
there

Country Number: 16
Name of the Country: Zambia
GDP:
Main Business:
Copper mining and processing, construction, foodstuffs, beverages, chemicals, textiles, fertilizer, and
horticulture
Number of Units Sold(Commercial Vehicles) + Pickup trucks 2,000
250 100 500 930
Mercedes Benz UD Trucks Isuzu FAW Trucks
Mitsubishi Fuso Scania Freightliner Foton trucks
Iveco Trucks Volvo Trucks Western Star Hyundai Trucks
TATA MAN Trucks Ashok Leyland
Mercedes Benz,
Mitsubishi Fuso,
Freightliner &Western
Star
No Multi Brand
Dealers
Southern Cross motors Lusaka, Kitwe
Isuzu
Action Auto Lusaka
UD Trucks

CFAO Motors Zambia Lusaka, Kitwe,
Livingstone
Volvo trucks
Piper Investments Zambia Ndola
MAN Trucks
Turnpan Zambia Kitwe
Scania Trucks
Hazida Motors Ltd Lusaka, Kitwe
IVECO
CRAFTOR TRUCK CENTRE Ndola
TATA
TATA Zambia Ndola
Ashok Leyland
M/S INBOND ZAMBIA LTD Lusaka
FAW Trucks
MA-MA AFRICA Kitwe
Foton Trucks
Delta Auto and Equipment
Ltd
Lusaka
Hyundai
Yeti Motors Lusaka
Prime Locations: Lusaka, Kitwe, Ndola, Livingstone

Product Portfolio
Mitsubishi FE/FG Mercedes Benz Atego Mercedes Benz Axor
Isuzu N series Mitsubishi FA/FI, FH, Fighter Mercedes Benz Actros
Ashok Leyland 8014 Mitsubishi FK, FM Mitsubishi FP/FV
Isuzu F Series Mitsubishi FJ, FO, FZ
UD 60B, 80D, 85D, 90C, Isuzu C&E Series
UD 95B,100B UD Quon CW,GW,GK
Volvo FE, FL UD Quester CDE,CGE,CWE
Iveco Medium range Iveco Heavy Range
FAW Conventional Trucks TATA LPT913,LPT1116,1518
FAW Straight Trucks TATA LPT1513,LPT1918

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
PRIMA 2528,2538,4028,
PRIMA 4038,4938
FAW Dump trucks
 Distribution
network is well
established
 Govt is liberal
 Poverty is acute
Competitive Rivalry
 Many competitors
are present with
similar portfolio
similar line of
products are
available
 Medium to low as not
many are present
available

Country Number: 17
Name of the Country: Mozambique
Location: South Eastern part of Africa (East Zone)
GDP:
Main Business:
Aluminum, coal, petroleum products, chemicals (fertilizer, soap, paints), cement,
asbestos, glass, textiles, tobacco, food processing, beverages
Number of Units Sold(Commercial Vehicles) + Pickup trucks N/A
150 70 350 690
Mercedes Benz UD Trucks Isuzu Trucks
Mitsubishi Fuso JAC Trucks Hino Trucks
Iveco Trucks Volvo Trucks Renault Trucks
TATA MAN Trucks Ashok Leyland
Mitsubishi Fuso Entreposto Auto
(Mercedes Benz,
Isuzu Trucks, Hino
motors)
Tel. 808 500 115
info.entreposto@entrep
osto.pt
Maputo,
Chokwe, Edge,
Chimoio, Tete,
Quelimane, Na
mpula, Pemba,
Lichinga

TECNICA INDUSTRIAL
S.A.R.L.
UD & Renault Trucks
Maputo, Niassa,
Pemba, Beira
Motorcare Maputo
Volvo Trucks
Auto Sueco Maputo
MAN Trucks
Cargest Comercio
Automovel LDA
Maputo
IVECO
Ronil LDA Maputo, Beira
TATA Motors
Tata Motors Mozambique Maputo
Ashok Leyland
Paramount Auto
Commercial Service LDA
Maputo
JAC Trucks
Direct Sales Maputo
Prime Locations: Maputo, Beira, Pemba, Nampula, Lichinga, Chimoio

Product Portfolio
Hino 300 Mercedes Benz Atego Iveco Heavy range
Renault D, K, C Hino 700
Iveco Daily MAN TGS, TGX
Iveco medium Range TATA LPT
2523,LPT1618,LPK1618,LPK2516
MAN TGM Ashok Leyland 9016,1718
TATA LPT
613,2523,LPT1618,LPK1618,LPK2516
Ashok Leyland 9016,1718
Hino 500

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
 Corrupt govt.
 Well distributed
distribution
network
 Economy started
picking growth
Competitive Rivalry
light duty truck
market is strong
products are
available from
Chinese and indian
manufacturers
 Medium as distributors
are present
available

Country Number: 18
Name of the Country: Zimbabwe
Location: South Eastern part of Africa (East Zone)
GDP:
Total: US$27.134 billion Per Capita: 2,046$
Main Business:
Mining (coal, gold, platinum, copper, nickel, tin, clay, numerous metallic and non-
metallic ores), steel; woodproducts, cement, chemicals, fertilizer, clothing and footwear,
foodstuffs, beverages
Number of Units Produced(CV) 829
200 150 400 860
Mercedes Benz UD Trucks Isuzu Trucks Freightliner
Mitsubishi Fuso Faw Trucks Scania Trucks Foton Trucks
Iveco Trucks Volvo Trucks Renault Trucks DAF trucks
TATA MAN Trucks Ashok Leyland Hyundai Trucks
Mercedes Benz&
Mitsubishi Fuso&
Freightliner
Western Auto
LLC(Foton Motors)
+971 4 297 7788(Dubai)
Harare
Zimoco Motors Harare
Isuzu Trucks

Auto World
UD Trucks
Harare, Bulawayo IVECO
Duly Trucks Harare Bain Iveco Harare
Volvo Trucks TATA Motors
Menwood Training
Zimbabwe
Harare Blackwood Hodge
Zimbabwe
Harare,
Kadoma
Sadie Motors Zimbabwe Harare
FAW Motors
Renault Trucks Mass Breed Investments
zimbabwe
Harare
TYCO INTERNATIONAL
ZIMBABWE
Harare Kincraw Trading Pvt
Limited
Harare
MAN Trucks DAF Motors
Harare Truck & Bus Harare Swiss Motors Harare,
Bulawayo
Scania Trucks Hyundai
Scanlink Pvt Limited Harare, Bulawayo ADI Ltd Agency Harare
Clover Leaf Motors Bulawayo
ADI Borrowdale Harare
Prime Locations: Harare, Bulawayo, Kadoma

Product Portfolio
Isuzu N Series Mitsubishi FK, FM Mitsubishi Super Great
Ashok Leyland Partner Freightliner M2 106, M2 116 Mitsubishi FP/FV
Ashok Leyland 8014 Isuzu F Series Mitsubishi FJ, FO, FZ
DAF LF UD 60B, 80D, 85D, 90C, Freightliner 108SD,112SD
UD 95B,100B Freightliner 114SD
Volvo FE, FL Isuzu C&E Series
Renault D, K, C UD Quon CW,GW,GK
Iveco Daily UD Quester GKE,GWE
Ashok Leyland Stallion Iveco Euro Cargo
Ashok Leyland Ecomet1112 Iveco New Stralis Hi-Way
Ashok Leyland comet Iveco New Trakker
FAW Conventional Trucks Iveco Astra
FAW Straight Trucks TATA LPT913,LPT1116,1518
DAF CF TATA LPT1513,LPT1918
PRIMA 2528,2538,4028,
PRIMA 4038,4938
FAW Dump trucks
DAF XF

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
Medium to High
 Govt. unstable
 Mining industry
flourished
 Large number of
competitors present
Competitive Rivalry
 Huge as a number of
players are present
 Very high as options
are available
 Low to medium as
choice is available
 Very high as difficult
competition is present

Country Number: 19
Name of the Country: Mauritius
Location: Indian Ocean (East Zone)
GDP:
Main Business:
Food processing (largely sugar milling), textiles, clothing, chemicals, metal products, transport
equipment, nonelectrical machinery, tourism
Ashok Leyland UD Trucks Isuzu Trucks
Mitsubishi Fuso Hyundai Trucks
Iveco Trucks Renault Trucks
TATA MAN Trucks
Mitsubishi Fuso International Motors Co.
Ltd(Ashok Leyland&
Hyundai)
Seige
Service Express
+230 286 9255
Port louis,
Forbach
IFRAMAC Mauritius
Cathedral Square
Circle Square
Phoenix Les Halles
Port louis, Forbach,
Phoenix
Isuzu Trucks

Axess Limited Port louis MAN Trucks
Crans & Co (CATCO) -
Mauritius
Port louis
UD Trucks
ABC Motors Port louis Iveco Trucks
Scomat Limited Port louis
Renault trucks
LEAL EQUIPEMENTS Cie Ltée Port louis TATA Motors
Associated Commercial
Co Ltd
Port louis
Prime Location: port Louis, Forbach, Phoenix
Product Portfolio
Mitsubishi FE/FG Mitsubishi FA/FI, FH, Fighter Isuzu C&E Series
Isuzu N Series Mitsubishi FK, FM Mitsubishi FP/FV
Ashok Leyland Partner Iveco medium Range Mitsubishi FJ, FO, FZ
Ashok Leyland 8014 Isuzu F Series UD Quon CW,GW,GK
UD 60B, 80D, 85D, 90C, UD Quester CDE,CGE,CWE
UD 95B,100B UD Quester GKE,GWE

Country Number: 20
Name of the Country: Madagascar
Location: Indian Ocean (East Zone)
GDP:
Main Business:
Meat processing, soap, breweries, tanneries, sugar, textiles, glassware, cement,
automobile manufacturing, paper, petroleum, tourism
150 100 150 460
Ashok Leyland912, 9016 Renault D, K, C
TATA LPT715, LPT809, LPTA713 MAN TGS, CLA, TGX
TATA LPT709, LPK713 TATA LPT913,LPT1116,1518
Renault D, K, C TATA LPT1513,LPT1918
MAN TGM TATA LPT 2523,LPTA1623
Hyundai HD Range Ashok Leyland1612,1613,1618
Iveco Heavy Range
Hyundai HD Range

Isuzu Trucks UD Trucks
Mitsubishi Fuso Hyundai Trucks
Iveco Trucks Renault Trucks
JAC Trucks
Single Brand Dealers: Location Multi Brand
Dealers:
Location
Mitsubishi Fuso
IFRAMAC Ltd Antananarivo
UD & Renault Trucks
Madagascar Automobile Antananarivo,
Toamasina, Mahajanga,
Antisiranana, Tolagnaro,
Fianarantsoa, Antalaha
Isuzu
Continental Auto S.A. Antananarivo
Iveco
MATER AUTO Antananarivo
JAC Trucks
Global Motors Madagascar Antananarivo
Hyundai
SOCIOMAX GROUP Fort-Dauphin,
Antananarivo, Mahajanga,
Tamatave, Diego
Prime Location: Antananarivo, Toamasina, Mahajanga, Antisiranana, Tolagnaro,
Fianarantsoa, Antalaha, Tamatave, Diego, Fort Dauphin

Product Portfolio
Isuzu N Series Mitsubishi FK, FM Hyundai HD Range
1030k, 1048K
Iveco medium Range Mitsubishi FP/FV
UD 60B, 80D, 85D, 90C, UD Quon CW,GW,GK
UD 95B,100B UD Quester CDE,CGE,CWE
Hyundai HD Range UD Quester GKE,GWE
JAC HFC 1063K, 1083KR1 JAC HFC 1131KR1,
4183K3R1, 3251, 4253

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
 Political crisis
 Acute poverty
 Well distributed
Competitive Rivalry
few are present
options are there
but less
 High as few are present
 Not much as medium
and light duty are
dominating

Country Number: 21
Name of the Country: Botswana
Location: Southern part of Africa (south Zone)
GDP:
Total: $40.551 billion Per Capita: 18,825 $
Main Business:
Diamond Mining
Number of Units Sold(Commercial Vehicles)+ Pickup Trucks 8,300
70 30 50 160
Mitsubishi Fuso Freightliner Hino Trucks
TATA MAN Trucks Scania
Mercedes Benz&
Mitsubishi Fuso&
Freightliner Trucks
Commercial
Motors(TATA & MAN)
+395 2652
Gaborone
Naledi Motors Franciston, Gaborone
Isuzu Trucks
Motor Holdings Gaborone
Hino Trucks

Direct Sales Franciston, Gaborone,
Ngami
MAN Trucks
Zambezi Group of
Companies
Gaberone
UD Motors Dusty Pan Operations
(Pty) Ltd
Gaberone
NTT UD Trucks Gaborone
Franciston UD Trucks Franciston Scania Trucks
Direct Sales Gaberone
Volvo& Renault Trucks
Auto Sueco Franciston, Gaborone Iveco Trucks
Continental Motors Franciston,
Gaborone
Prime Locations: Gaborone, Franciston

Product Portfolio
Hino 300 Series Freightliner M2 106, M2 116 Mitsubishi FJ, FO, FZ
Isuzu F Series Freightliner 108SD,112SD
Hino 500 Series Freightliner 114SD
UD 95B,100B Hino 700 Series
Volvo FE, FL UD Quon CW,GW,GK
Renault D, K, C UD Quester CDE,CGE,CWE
Scania P, G, R
Iveco Euro Cargo
Iveco New Stralis Hi-Way
Iveco New Trakker
Iveco Astra
PRIMA 2528,2538,4028,
PRIMA 4038,4938

Country Number: 22
Name of the Country: Namibia
Location: Southern part of Africa (south Zone)
GDP:
Total: $18.800 billion Per Capita: 8,577 $
Main Business: Mining
Number of Units Sold(Commercial Vehicles) + Pickup Trucks N/A
100 50 30 200
Mitsubishi Fuso Freightliner Hino Trucks
TATA MAN Trucks Scania
Mercedes Benz&
Mitsubishi Fuso&
Freightliner Trucks
Pupkewitz Trucks(Hino
& UD Trucks)
+264 61 291 6900
Pupkewitz
M + Z Commercial
Vehicles
Windhoek
Isuzu Trucks

Auas Motors Windoek, Gobabis,
Marientel,
Ojitwarango,
Swakopmund,
Walvisbay, Ongvediva
Hino Trucks
Okhandja Hino Okhandja
Volvo& Renault Trucks
Auto Sueco Windhoek
MAN Trucks
Autohaus Truck & Bus(M+Z) Windhoek
Scania Trucks
Direct Sales Windhoek
Iveco Trucks
Erongo CV ONWEDIVA
Africa CV WINDHOEK
Namibia CV WALVIS BAY
TATA Motors
Planmakers cc T/A Trucks 24 WINDHOEK
Prime Locations: Windoek, Gobabis, Marientel, Ojitwarango, Swakopmund, Walvisbay, Ongvediva

Product Portfolio
Hino 300 Series Freightliner M2 106, M2 116 Mitsubishi FJ, FO, FZ
Isuzu F Series Freightliner 108SD,112SD
Hino 500 Series Freightliner 114SD
UD 95B,100B Hino 700 Series
Volvo FE, FL UD Quon CW,GW,GK
Renault D, K, C UD Quester CDE,CGE,CWE

Scania P, G, R
Iveco Euro Cargo
Iveco New Stralis Hi-Way
Iveco New Trakker
Iveco Astra
PRIMA 2528,2538,4028,
PRIMA 4038,4938

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
 High as the locations
is close to South
Africa and
transportation will
be cheap.
 Liberal govt. rule
Competitive Rivalry
 High as the same
competitors exist
that do in South
Africa
 High as lot of
 Low as options are
available
 High as major players
are present

Country Number: 23
Name of the Country: Libya
GDP:
Total: $70.386 billion Per Capita: $11,497
Main Business: Petroleum Sector
Number of Units Sold(Commercial Vehicles) + Pickup trucks 15000
300 50 350 800
Mercedes Benz Iveco Trucks
Isuzu Trucks Volvo Trucks
FAW Trucks DAF Trucks
Mercedes Benz
Jadid Africa Company Tripoli
Mitsubishi Fuso
TRANS AFRICA MOTOR
CO.
Tripoli
Isuzu Trucks
NOOR AL SHARQ
AUTOMOBILES (J. S. C.)
libya
Volvo Trucks
Tripoli
United Trucks Tripoli

Renault trucks
Essahab Cars & Parts Tripoli
Iveco Trucks
EDRI Benghazi Benghazi, Tripoli, Misurata
Truck and Bus
Company
Tripoli
FAW Trucks
Sadaf Essama Libya Tripoli
DAF Trucks
Fulk Vehicles and Spare
Parts Import and Trade
Co Inc
Benghazi
Prime Locations: Benghazi, Tripoli, Misurata
Product Portfolio

Competitive Rivalry
Threat of new
entrants
Bargaining power of
Buyers
Bargaining power of
Suppliers/
Distributors
DAF LF Series Isuzu F Series Mitsubishi FJ, FO, FZ
Volvo FE, FL Isuzu C&E Series
Renault D, K, C Volvo FH,FMX,FM
FAW Conventional Trucks Renault D, K, C
FAW Straight Trucks FAW Dump trucks
DAF CF DAF XF
Iveco medium Range Iveco Heavy Range
High
 Political turmoil
 Less arable land
 Dependence on oil
sector
Competitive Rivalry
 Medium as low
competitors due to
political conditions.
 Medium as options
are present
 High to medium as low
number of distributors
 Medium as competitors
are present

Country Number: 24
Name of the Country: Sudan
GDP:
Main Business: Crude Oil
Hino trucks Iveco Trucks JAC
Isuzu Trucks UD Trucks
FAW Trucks MAN Trucks
Isuzu trucks Dal Motors Company
Limited(Mitsubishi Fuso
& FAW)
+249-(0)183-216111
+249-(0)311-8-28571
+249-(0)311-8-32577
+249-(0)912149190
+249-(0)912354715
+249-(0)912323145
Khartoum,
Port Sudan,
Atbara,
Alobayed,
Danfoldio commercial
company ltd
Khartoum
Hino Trucks
Elbarbary Heavy
Equipments Co. Ltd
Products
Khartum, Atbara, Kosti
,Madani , Nayala, Port
Sudan

UD Trucks Scania trucks
Tara International Co
Ltd
Khartoum Bashir motors co. ltd Khartoum
Renault Trucks Iveco trucks
Premium Trucks &
Machinery Corporation
Khartoum Abbarci Transport Co. Ltd
TATA Motors
Khartoum
CTC Group Khartoum
MAN Trucks
Neilan Motors Khartoum JAC Motors
Golden Arrow Group Khartoum
Prime locations: Khartum, Atbara, Kosti, Madani, Nayala, Port Sudan

Product Portfolio
Isuzu N Series Mitsubishi FK, FM Hino 700 series
1030k, 1048K
Iveco medium Range Mitsubishi FP/FV
Hino 300 series Isuzu F Series Mitsubishi FJ, FO, FZ
Hino 500 series UD Quon CW,GW,GK
UD 60B, 80D, 85D, 90C, UD Quester CDE,CGE,CWE
UD 95B,100B UD Quester GKE,GWE
JAC HFC 1063K, 1083KR1 JAC HFC 1131KR1,
4183K3R1, 3251, 4253
TATA SK407, SFC407, LPT713 Scania P, G, R
TATA LPT715, LPT809, LPTA713 Iveco Euro Cargo
TATA LPT709, LPK713 Iveco New Stralis Hi-Way
FAW Conventional Trucks Iveco New Trakker
FAW Straight Trucks Iveco Astra
FAW Dump trucks

Country Number: 25
Name of the Country: Senegal
GDP:
Main Business: Minerals and products Exchange, Agriculture
75 75 30 200
Mercedes Benz Iveco Trucks
Isuzu Trucks Hyundai trucks
TATA Trucks MAN Trucks
Isuzu Trucks La Sénégalaise de
l'Automobile(Mercedes
Benz& Mitsubishi Fuso)
(221) 33 849 38 32
(221) 33 849 38 30
Dakar
SILCAR SA. Dakar
Renault trucks
SERA SENEGAL Dakar
MAN Trucks
Senegal Motors Dakar
Iveco Trucks

AMS Senegal Dakar
TATA Motors
Unitech Group Dakar
Hyundai Motors
Csi Matforce Senegal Dakar
Prime Locations: Dakar
Product Portfolio
Renault D, K, C Isuzu C&E Series
MAN TGM Renault D, K, C
TATA SK407, SFC407, LPT713 MAN TGS, CLA, TGX
TATA LPT715, LPT809, LPTA713 TATA LPT913,LPT1116,1518
Hyundai medium Range TATA LPT 2523,LPTA1623
Hyundai HD Range

Country Number: 26
Name of the Country: Gabon
Location: Central Part of Africa (Central Zone)
GDP:
Main Business: Petroleum extraction and refining; manganese, gold; chemicals, ship repair, food
and beverages, textiles, lumbering and plywood, cement
Number of Units Sold(Commercial Vehicles) + Pickup trucks 2,000
50 10 10 80
Volvo Trucks Iveco Trucks
MAN Trucks
Volvo trucks CFAO Motors(Mitsubishi
Fuso& Renault Trucks)
+(241) 74 58 45/46
+(241) 74 10 39
+(241) 55 21 47
Libreville,
Port-Gentil
SMT Gabon Libreville, Port-Gentil
Sodim T. P.( Isuzu& MAN)
(+241) 01 79 26 45 / 01
79 26 50 / 01 79 26 55 / 01
79 27 45 / 01 79 27 50 / 01
79 27 55
sodim.tp@groupesogafri
c.com
LIBREVILLE
Iveco Trucks

LIBREVILLE SERVICE
AUTO
Libreville, Port-Gentil
Hyundai
Tractafric Motors Libreville, Port-Gentil
Prime Locations: Libreville, Port-Gentil
Product Portfolio
Mitsubishi FE/FG Volvo FE, FL Isuzu C&E Series
Isuzu N Series Renault D, K, C Volvo FH,FMX,FM
Mitsubishi FA/FI, FH, Fighter Renault D, K, C
Mitsubishi FK, FM Mitsubishi FP/FV
MAN TGM Mitsubishi FJ, FO, FZ
Hyundai medium Range MAN TGS, CLA, TGX
Hyundai HD Range

Country Number: 27
Name of the Country: Malawi
Location: South East Part of Africa (Eastern Zone)
GDP:
Total: $14.265 billion Per Capita: $857
Main Business: Agriculture: 80%, industry and services: 20%
60 20 50 140
Hino Trucks Iveco Trucks
UD Trucks Ashok Leyland
MAN Trucks Scania Trucks
Isuzu Trucks CFAO(UD & Hyundai)
+265 1 879 011
Email: ankata@cfao.com
+265 1 755 451
Email: akafasiyanji@cfao.c
om
+265 1 312 822
Email: tmfinda@cfao.com
Blantyre,
Lilongwe,
Mzuzu
MIKE APPEL & GATTO
LTD.
Blantyre
HTD Ltd (Lilongwe)(Iveco &
KIA)
Email: htd@africa-
online.com/info@htdmw.com
Lilongwe

(265) 1 871 660/876 816 /875
771
Hino Trucks
Toyota Malawi Blantyre, Lilongwe, Mzuzu
MAN Trucks
TEM Limited - Malawi Blantyre
Scania Trucks
Automotive Products
Ltd
Blantyre, Lilongwe
Ashok Leyland
Paramount Auto
Commercial Service
LDA
Blantyre, Lilongwe
Prime Locations: Blantyre, Lilongwe, Mzuzu

Product Portfolio
Country Number: 28
Name of the Country: Rwanda
Location: Eastern Part of Africa (Eastern Zone)
GDP:
Total: $16.368 billion Per Capita: $1538
Main Business: Cement, agricultural products, small-scale beverages, soap, furniture, shoes, plastic
goods, textiles, cigarettes
Number of Units Sold(Commercial Vehicles) + Pickup
trucks
N/A
Ashok Leyland Partner Iveco medium Range Isuzu C&E Series
Ashok Leyland 8014 Isuzu F Series UD Quon CW,GW,GK
Isuzu N Series UD 60B, 80D, 85D, 90C, UD Quester CDE,CGE,CWE
Hino 300 Series UD 95B,100B UD Quester GKE,GWE
Ashok Leyland912, 9016 Iveco Heavy Range
Hino 500 Series Hino 700 Series
Scania P, G, R

Mercedes Benz JAC Motors
Scania Trucks
Isuzu Trucks
TATA Motors
Mercedes Benz Rwanda Motors(Isuzu &
TATA)
+250 252 575 452
Kigali
ATC Rwanda Kigali
Scania Trucks
Skenia Motors Kigali
JAC Motors
SAR Motors Kigali
Prime Locations: Kigali

Product Portfolio
Country Number: 29
Name of the Country: Republic of Congo
Location: Central Part of Africa (Central Zone)
GDP:
Main Business: Petroleum extraction, cement, lumber, brewing, sugar, palm oil, soap, flour,
cigarettes
Number of Units Sold(Commercial Vehicles) N/A
80 20 30 150
Isuzu N series Mercedes Benz Atego Mercedes Benz Axor
1030k, 1048K
Isuzu F Series Isuzu C&E Series
JAC HFC 1063K, 1083KR1 Scania P, G, R
TATA LPT715, LPT809, LPTA713 JAC HFC 1131KR1,
4183K3R1, 3251, 4253

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