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•   India : Retail Industry Overview 2011
•   Shoppers Stop: An Overview
•   Store Formats
•   Strategic Alliance
•   Type Of Retail Outlets
•   Approach
•   Vision
•   International Brands
•   Loyalty Program
•   Customer Satisfaction Index
•   Adverse Financial Analysis
•   SWOT Analysis
•   Risk Points raised by the Auditors
•   Competitor Common Stock Comparison
• Indian Retail Market Share: 22% of GDP
             • Contribution towards Total Employment: 8%
             • Total Retail Market : US $450 billion
             • Expected Growth in Retail Market: US $804.06 billion by
               2016, market is expected to grow at 12% over the next 5
               years and 7% during the next 10 years.
             • Compounded Annual Growth Rate (CAGR) of Indian Retail:
               13.3%
             • Organized Retail Market: US $450 billion (5.5% of total market)
             • Expected Growth in Organized Retail Market: Expected to grow
               at 12.4% by 2016 and to US $200 billion by 2020.


Source: India Retail Report 2012
HEADQUATERS                               Eureka Towers,9th Floor, B Wing, Mindspace, Link
                                              Road,
                                              Mumbai, Maharashtra-400064
    INDUSTRY                                  Retail
    TYPE                                      Public Company
    STATUS                                    Operating
    COMPANY SIZE                              8000 employees
    NUMBERS OF STORES                         51
    2012 REVENUES                             Rs. 1947.869 crore
    NET PROFIT                                Rs. 64.26 crore
    TOTAL RETAIL                              4.78 million sq. ft. as of 30th September 2012
    AREA
    FOUNDED                                   1991

Sources: http://corporate.shoppersstop.com/
SHOPPERS STOP: AN OVERVIEW
 About SHOPPERS STOP Ltd.


 Shoppers Stop Ltd., a pioneer in modern retailing in India, has been promoted by K Raheja Corp.
 Group (Chandru L. Raheja Group), one of the leading groups in the business of real estate
 development and hotels in the country.
 Shoppers Stop Ltd along with its Subsidiary Company Hypercity Retail (India) Ltd and Joint Venture
 Companies Timezone Entertainment Pvt. Ltd and Nuance Group (India) Pvt. Ltd. operates more
 than 4.78 million sq. Ft. as of 30th September 2012 in the country.
 Shoppers Stop and its associate companies are involved in retailing through department stores,
 specialty stores, entertainment zones and large hypermarkets.

  Management- SHOPPERS STOP Ltd.
  Chandru L Raheja                  Chairman / Chair Person   B S Nagesh           Vice Chairman
  Govind Shrikhande                 Managing Director         Ravi C Raheja        Director
  Deepak Ghaisas                    Director                  Gulu L Mirchandani   Director
  Neel C Raheja                     Director                  Nitin Sanghavi       Director
  Shahzaad S Dalal                  Director                  Nirvik Singh         Director

 Sources: http://corporate.shoppersstop.com/
Shoppers Stop Ltd.                                                        Consolidated with SSL

          SS Department Stores Business                     Subsidiary Companies 30%                    JV Companies 2
              71% Sales Contribution                           Sales Contribution                     2% Sales Contribution


                                                                                 SSL Stake                                       SSL Stake
                                                                                 51%                                             50%
                                                                                                   •No of stores: 1
                                                                                                   •GFA: 0.19 lacs sq ft
•No of stores: 54                                          • No of stores: 12
•GFA: 30.62 lacs sq ft.                                                                                                          SSL Stake
                                                           • GFA: 12.35 lacs sq ft.                                              36.82%
                                                           • Sales as of Sep 2012 : Rs. 406 Cr
                                                           • Sales for full year as of March         • No of stores:18
                                                           2012 : Rs 761 Cr                          •GFA: 1.20 lacs sq ft.
   • No of stores: 12
   • GFA: 1.99 lacs sq ft.        No of stores: 39                                    SSL Stake
                                  GFA: 0.18 lacs sq ft.                               100%

                                                            • No of stores: 82
                                                            • Own Stores : 41
   •No of stores: 5          •10 – 11 : 35 lacs visitors
                                                            • GFA: 2.33 lacs sq ft.                Well diversified portfolio
   •GFA: 0.18 lacs sq ft.    •11 – 12 : 72 lacs visitors                                           to capture the consumer’s
                                                                                                   wallet share

                                                                                                  Note : Above figures as of 30TH September 2012.
Source: Shoppers Stop Annual Report 2011-12                                                       GFA: Gross Floor Area
• Shopper's Stop Ltd. has entered into a non exclusive retail
         agreement with world-renowned cosmetics major Estee Lauder to
         open M.A.0 Cosmetics stores in India.
       • Shopper's Stop Ltd. has a 51% stake in Hypercity Retail (India) Ltd.
       • Mothercare PLC of UK, the largest specialist retailer for infant and
         toddler care, is now in India.
       • Shopper's Stop Ltd.'s entry into airport retailing is marked by a joint
         venture with The Nuance Group AG of Switzerland, the world's
         leading airport retailer.
       • Shopper's Slop Ltd has forayed into the Entertainment sector by
         acquiring a 36.82% stake in Timezone Entertainment Private
         Limited which is in the business of setting up & operating Family
         Entertainment Centres (FECs).




Source: Shoppers Stop Annual Report 2011-12
TYPE OF RETAIL OUTLETS




                                                         Shoppers Stop Ltd.



                                                                                           Departmental Store-
                  Hypermart- HyperCity -12                 Specialty Retailing-138
                                                                                           Shopper’s Stop- 54


                                                                     Beauty, Cosmetics
             Parenting Products-               Crossword                                       Home Products Retailing-
                                                                   Retailing- MAC, Estee
               Mothercare- 5                  Book store- 82                                       HomeStop- 12
                                                                    Lauder Clinique- 39




Source: Shoppers Stop Annual Report 2011-12
TYPE OF APPROACH




     75 per cent of the
     total sales of SSL
        comes from
     metros and Tier-1
           cities.        SSL will open nearly 80 per
                           cent of the new stores in
                               the top 24 cities.
TRANSITIONED THE SHOPPERS STOP BRAND FROM
 PREMIUM TO BRIDGE-TO-LUXURY
                                                                  Luxury


                                                           Bridge to Luxury
                                               2009

                                                                Premium


                                            2005
                                                            Contemporary


                                                                 Popular


                                                                   Mass

Source: http://corporate.shoppersstop.com/investors/presentation-analyst.aspx
INTERNATIONAL BRANDS
Improved Product Mix and Brands Profile to Attract “Aspirational” Customers

                                                  • Jack & Jones, French Connection, CK
                                                    Jeans, GAS, ESPRIT, Tommy Hilfiger, Mustang
                                                    & Mango in apparel segment
                                                  • Loccitane, Lancome, MAC, Clinique & Estee
                                                    Lauder in cosmetics
                                                  • CK, Armani & Gucci in sun glasses
                                                  • Burberry, Nina Ricci, Diesel & Boss in watches




                                      PRIVATE LABELS
      SHOPPERS STOP PRIVATE LABELS
      •Stop- Mens formal/casual/ethnic/womens western/ethnic, kids casual/ethnic
      •Kashish – Mens & womens ethnic
      •Life- Mens & womens Fashion
      •Vettorio Fratini- Premium formal& semi formal mens wear
      •Haute curry- fusion wear for women
      •Elliza Donatein- corporate womenswear
      •Ijeans wear- Mens denim
• The First Citizen
                   Shoppers’ Stop’s customer loyalty program is called The First Citizen. The
                   program offers its members an opportunity to collect points and avail of
                   innumerable special benefits. Currently, Shoppers’ Stop has a database of
                   over 25.03 lakh members who contribute to nearly 72% of the total sales of
                   Shoppers’ Stop.




Source: Shoppers Stop Annual Report 2011-12
CSI
                       100
                        80
                        60
                        40
                        20                                                                                                                                                             CSI
                         0
                             Jan/06
                                      May/06


                                                        Jan/07
                                                                 May/07


                                                                                   Jan/08
                                                                                            May/08


                                                                                                              Jan/09
                                                                                                                       May/09


                                                                                                                                         Jan/10
                                                                                                                                                   May/10


                                                                                                                                                                     Jan/11
                                               Sep/06




                                                                          Sep/07




                                                                                                     Sep/08




                                                                                                                                Sep/09




                                                                                                                                                            Sep/10


                                                                                                                                                                              May/11
  Customer satisfaction index is calculated
  based on the following parameters:                                                                                                              There was a significant increase in
  Merchandising Range and Quality                                                                                                                 customer satisfaction from year
  Store Environment                                                                                                                               2007 to year 2009, although there
  Staff                                                                                                                                           is a small decrease in customer
  Transaction Efficiency                                                                                                                          satisfaction in year 2010 from year
  Loyalty Programme                                                                                                                               2009.
  Schemes                                                                                                                                         This may be due to increased
  Promotions                                                                                                                                      choices offered to the customers by
  Customer experience in Shoppers Stop wrt the                                                                                                    other stores and hence increasing
  competitor stores                                                                                                                               expectations of the customer

Source: Shoppers Stop Annual Report 2011.12
PARAMETERS                                    USE                                     ADVERSITIES
              Conversion Ratio                              Conversion is the ratio of the          There has been a consistent fall in the
                                                            number of transactions (Cash            consolidated conversion ratio starting
                                                            Memo) versus the total customer         from financial year 2009-10 to 2011-
                                                            entry into the stores. Tracking         12. The financial year 2011-12 saw a
                                                            conversion helps the retailer           fall by 1% to 23% from previous year
                                                            understand the productivity of his      2010-11 when it was 24%. A further fall
                                                            front-end store employees and the       by 4% is expected in Quarter-II of
                                                            attractiveness of the merchandise       Financial year 2012-13.
                                                            and services.
              Like To Like Sales Volume (%)                                                         A consolidated consistent fall has been
                                                                                                    noted in the LTL volume in October to
                                                                                                    December 2011 by 5% and yet again in
                                                                                                    financial year 2011-12 by 4%. A further
                                                                                                    fall by 4% is expected in Quarter-II of
                                                                                                    Financial year 2012-13.

              Private Level Sales (%)                       Company aims to provide a               Although there has been a growth in
                                                            differentiated and unique offering to   Consolidated Private Label Mix up to
                                                            the customer through its own private    6.4% during financial year 2011-12 but
                                                            labels as well as through               Consolidated Private Label Sales
                                                            exclusive private brands.               Growth has fallen by 2.4% during the
                                                                                                    same period. A further fall by 13% is
                                                                                                    expected in Quarter-II of Financial year
                                                                                                    2012-13.

Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETERS                                   DEFINATION AND ITS USE              ADVERSITIES
                 Gross Marginal Return on                     GMROF helps to maximise the cash    A consistent fall has been noted
                 Floor % (GMROF)                              margins.                            in the Consolidated GMROF :
                                                                                                   April to December 2011 by 6%
                                                                                                  Quarter III of 2011-12 by 15%
                                                                                                  Quarter IV of 2011-12 by 10%
                                                                                                  Financial Year 2011-12 by 7%


                 Gross Marginal Return on                     GMROI helps to optimise inventory   A continuous fall in Consolidated
                 Inventory % (GMROI)                          levels.                             GMROI (%) has been noticed
                                                                                                  from financial 2009-10 at 4.25%
                                                                                                  to 4.17% in 2010-11 and 4.01%
                                                                                                  in 2011-12.
                 Gross Marginal Return on                     GMROL helps to increase labour      A consistent fall has been noted
                 Labour % (GMROL)                             productivity.                       in the Consolidated GMROF :
                                                                                                   April to December 2011 by 2%
                                                                                                  Quarter III of 2011-12 by 15%
                                                                                                  Quarter IV of 2011-12 by 6%
                                                                                                  Financial Year 2011-12 by 6%



Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETER                               USE                                        ADVERSITIES
         Operating Expenses                                                                 There has been consistent steep rise noted in
                                                                                            Operating Expenses of both SSL Alone and
                                                                                            Consolidated:
                                                                                             April to December 2011 to SSL- 21% and
                                                                                            Consolidated- 36%
                                                                                            Quarter III of 2011-12 to SSL- 23% and
                                                                                            Consolidated- 24%
                                                                                            Quarter IV of 2011-12 to SSL- 28% and
                                                                                            Consolidated- 26%
                                                                                            Overall Financial Year 2011-12 to SSL- 23% and
                                                                                            Consolidated- 33%
                                                                                            A further rise by 26% in SSL and 20% in
                                                                                            Consolidated version is expected in Quarter-II of
                                                                                            Financial year 2012-13.
         Operating Profit                                                                   Operating Profit of SSL (without exceptional
                                                                                            items) has decreased by 5% to Rs.14,391lacs
                                                                                            from Rs.15,211lacs in the previous year whereas
                                                                                            Consolidated have fallen by 18% in 2011-12 from
                                                                                            its previous years. A further fall by 27% in SSL and
                                                                                            37% in Consolidated version is expected in
                                                                                            Quarter-II of Financial year 2012-13.


Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETER                                USE                                         ADVERSITIES
       Profit Before Tax (PBT)                                                              There has been consistent and substantial fall noted
                                                                                            in SSL Alone and whereas huge effects were
                                                                                            reflected on Consolidated financial figures:
                                                                                             April to December 2011 to SSL- 10% and
                                                                                            Consolidated- 77%
                                                                                            Quarter III of 2011-12 to SSL- 32% and
                                                                                            Consolidated- 65%
                                                                                            Quarter IV of 2011-12 to SSL- 25% and
                                                                                            Consolidated- 144%
                                                                                            Overall Financial Year 2011-12 to SSL- 14% and
                                                                                            Consolidated- 86%
                                                                                            A further fall by 65% in SSL and 212% in
                                                                                            Consolidated version is expected in Quarter-II of
                                                                                            Financial year 2012-13.
       Profit After Tax (PAT)                                                               There has been consistent and substantial fall noted
                                                                                            in SSL Alone and whereas major effects were
                                                                                            reflected on Consolidated financial figures:
                                                                                             April to December 2011 to SSL- 9% and
                                                                                            Consolidated- 49%
                                                                                            Quarter III of 2011-12 to SSL- 31% and
                                                                                            Consolidated- 44%
                                                                                            Quarter IV of 2011-12 to SSL- 31% and
                                                                                            Consolidated- 88%
                                                                                            Overall Financial Year 2011-12 to SSL- 15% and
                                                                                            Consolidated- 56%
                                                                                            A further fall by 67% in SSL and 155% in
                                                                                            Consolidated version is expected in Quarter-II of
                                                                                            Financial year 2012-13.


Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETER                                USE                                         ADVERSITIES
       Finance Charges                                                                      Finance Charges have at times risen to
                                                                                            enormous level in both SSL Alone and
                                                                                            Consolidated financial figures:
                                                                                             April to December 2011 to SSL- 30% (fall in
                                                                                            charges) and Consolidated- 58%
                                                                                            Quarter III of 2011-12 to SSL- 850% and
                                                                                            Consolidated- 72%
                                                                                            Quarter IV of 2011-12 to SSL- 1137% and
                                                                                            Consolidated- 35%
                                                                                            Overall Financial Year 2011-12 to SSL- 14%
                                                                                            (fall in charges) and Consolidated- 45%
                                                                                            A further fall by 172% in SSL and 35% in
                                                                                            Consolidated version is expected in Quarter-II of
                                                                                            Financial year 2012-13.
       Net cash used for investing                                                          There has been consistent shortage of
       activities                                                                           Consolidated cash available for investing
                                                                                            activities:
                                                                                             April to December 2011 – Rs.16,0 66
                                                                                            Overall Financial Year 2011-12 – Rs.16, 584
                                                                                            A further fall by Rs.5, 858 is expected during April
                                                                                            to September 2012.


Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETER                                USE                                         ADVERSITIES
       Gross Profit Margin Ratio                Higher Gross Profit Margin means            The gross margin of SSL Alone has decreased
                                                more efficient.                             during the year 2011-12 to 32.7% from 33.0% as
                                                                                            compared to the last year, principally on account
                                                                                            of increases in levies and the transition in trading
                                                                                            models.
       PAT Margin Ratio                         Net profit margin measures the              The PAT margin of SSL Alone has decreased
                                                overall efficiency of the business          during the year 2011-12 to 2.9% from 4% as
                                                                                            compared to the previous year 2010-11.Whereas
                                                                                            PAT margin of Consolidated version has
                                                                                            decreased during the year 2011-12 to 3.38%
                                                                                            from 4.6% as compared to the previous year
                                                                                            2010-11.
       Interest Coverage Ratio                  The interest coverage ratio is a            The Interest Coverage Ratio of SSL Alone has
                                                measure of the number of times a            decreased during the year 2011-12 to 5.23%
                                                company could make the interest             from 8.9% as compared to the previous year
                                                payments on its debt with its EBIT.         2010-11. Whereas Interest Coverage Ratio of
                                                The lower the interest coverage             Consolidated version has decreased during the
                                                ratio, the higher the company's debt        year 2011-12 to 4.91% from 8.83% as compared
                                                burden and the greater the                  to the previous year 2010-11. Although it still
                                                possibility of bankruptcy or default.       remains within the ideal ratio limits.



Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETER                                    USE                                          ADVERSITIES
   Stock Turnover Ratio                         Number of time the stock has been            The Stock Turnover Ratio of SSL Alone has decreased
                                                turned over during the period and            during the year 2011-12 to 2.7% from 3.7% as
                                                evaluates the efficiency with which a        compared to the last year 2010-11. Whereas Asset
                                                firm is able to manage its inventory. This   Turnover Ratio of Consolidated version has decreased
                                                ratio indicates whether investment in        during the year 2011-12 to 9.1% from 10.96% as
                                                stock is within proper limit or not.         compared to the previous year 2010-11.

   Asset Turnover Ratio                                                                      The Asset Turnover Ratio of SSL Alone has seen a
                                                                                             continuous decrease during 2010-11 to 3% from 3.4%
                                                                                             of 2009-10 and 2.7% during 2011-12 as compared to
                                                                                             its previous year 2010-11. Whereas Asset Turnover
                                                                                             Ratio of Consolidated version has decreased during
                                               How well a company is utilizing its assets to the year 2011-12 to 1.54% from 1.59% as compared to
                                               produce revenue.                              the previous year 2010-11.

   Current Ratio                                Firm's commitment to meet financial          Although the Current Ratio of SSL Alone is stable
                                                obligation. Heavy ratio is undesirable as    throughout the years and has rather increased to 1.5
                                                it indicates less efficient use of funds.    during 2011-12 as compared to 1.4 of previous year
                                                                                             2010-11, similarly Current Ratio of Consolidated
                                                                                             version resides 0.5 in 2011-12 and 0.47 in 2010-11 but
                                                                                             does not lie in the ideal range and hence evident to
                                                                                             the fact that company is not using its funds efficiently
                                                                                             and needs improvement in it.

Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETER                                  USE                                       ADVERSITIES
       Debt Equity Ratio                                                                    Although the Current Ratio of SSL Alone has
                                                                                            increased to 0.4 during 2011-12 as compared to
                                                                                            0.2 of previous year 2010-11 similarly Debt Equity
                                                                                            Ratio of Consolidated version resides 0.84 in 2011-
                                                                                            12 and 0.in 2010-11, but does not lie in the ideal
                                                                                            range and hence evident to the fact that there lies
                                                Long term solvency of the Company.          a greater risk for creditors because the long term
                                                                                            solvency of the company is not correct and needs a
                                                                                            little attention. over the point.
       Quick Ratio                                                                          There is a shortage in the Quick Ratio of SSL Alone
                                                                                            of the company which during the period 2011-12
                                                                                            lies at 0.12 as compared to last year’s ratio to 0.14,
                                                                                            similarly Quick Ratio of Consolidated version
                                                                                            resides 0.12 in 2011-12 and 0.14 in 2010-11
                                                                                            therefore as far as the ideal ratio is concerned i.e.
                                                                                            0.5 it lacks way behind and hence is suffice to
                                                                                            states that the company’s short term solvency
                                                Short term solvency of the Company.         needs immediate attention and improvement.

       Return on Capital Employed                                                           The company has experienced a decrease in ROCE
       (ROCE)                                                                               of SSL Alone from 19.3% during 2010-11 to 12.8%
                                                                                            during 2011-12.

Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETER                                USE                                         ADVERSITIES
       Return on Net Worth                                                                  Company has experienced a substantial decrease
       (RONW)                                                                               in RONW of SSL Alone from 26.7% during 2010-
                                                                                            11 to 16.9% during 2011-12.

       Short Term Loans and                                                                 There has been a rise in the Short Term Loans
       Advances                                                                             and Advances provided by the company to
                                                                                            Rs.4,012.47lacs during 2011-12 from
                                                                                            Rs.3,894.82lacs during previous year 2010-11.
                                                                                            Further it is expected to rise to Rs.5,861.1lacs
                                                                                            from April to September 2012.
       Long Term Loans and                                                                  There has been a rise in the Long Term Loans and
       Advances                                                                             Advances provided by the company to
                                                                                            Rs.25,028.65lacs during 2011-12 from Rs. 24,978
                                                                                            .29lacs during previous year 2010-11. Further it is
                                                                                            expected to rise to Rs.27,881.7lacs from April to
                                                                                            September 2012.




Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETER                                USE                                         ADVERSITIES
       Stock in Trade                                                                       There has been a rise in the Stock in Trade of the
                                                                                            company to Rs.21,204.01lacs during 2011-12
                                                                                            from Rs.15,113.66lacs during previous year 2010-
                                                                                            11. Further it is expected to rise to Rs.21,239lacs
                                                                                            from April to September 2012.
       Other Current Liabilities                                                            Some of the Other Current Liabilities during
                                                                                            2011-12 have substantially risen from the
                                                                                            previous year 2010-11:
                                                                                            Current maturities of long term borrowings
                                                                                            (secured): Rs.4,000lacs whereas in P.Y it was
                                                                                            Rs.2,000lacs.
                                                                                            Interest accrued and not due on borrowings:
                                                                                            Rs.94.7lacs whereas in P.Y it was Rs.28.21lacs.
                                                                                            Creditors for capital expenditure: Rs.739.2lacs
                                                                                            whereas in P.Y it was Rs.536.10lacs.
                                                                                            Liability for gift vouchers/point award
                                                                                            redemptions: Rs.6,642.21lacs whereas in P.Y it
                                                                                            was Rs.5,758.23lacs.
                                                                                            Further Other Current Liabilities are expected to
                                                                                            rise to Rs.14,652.8lacs from April to September
                                                                                            2012.


Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
PARAMETER                           USE                                              ADVERSITIES
       Trade Payables                                                                       There has been a rise in the Trade Payables from
                                                                                            other than MSME’s to Rs.21,656.71lacs during
                                                                                            2011-12 from Rs.24,622.74lacs during previous
                                                                                            year 2010-11. Further it is expected to rise to
                                                                                            Rs.29,586.1lacs from April to September 2012.
       Short Term Borrowings                                                                Short Term Borrowings during 2011-12 have
                                                                                            increased from the previous year 2010-11:
                                                                                            Loans from banks (secured): Rs.14,406.87lacs
                                                                                            whereas in P.Y it was Rs.10,548.95lacs.
                                                                                            Commercial papers (unsecured): Rs.4,000lacs
                                                                                            whereas in P.Y it was Rs.2,000lacs.
                                                                                            Further it is expected to rise to Rs.21,710.5lacs
                                                                                            from April to September 2012.
                                          The performance of any company depends on       PSI score haven fallen to 3.85 during the year
       Partnership
                                          the association and relationship it builds with 2011-12 as compared to 4.14 during the
       Satisfaction Index (PSI)           various vendors/ partners over a period
                                                                                          previous year 2010-11.
                                          of time. To evaluate this satisfaction and
                                          expectation, company has appointed CSMM
                                          (Customer Satisfaction Measurement and
                                          Management), a part of IMRB (Indian Marketing
                                          and Research Bureau) to do an impartial
                                          evaluation of our relationship with various
                                          stakeholders. This helps your organisation
                                          understand the expectations of various business
                                          partners, current strengths and concern
                                          areas thereby help set a clear roadmap for
                                          improvement and better performance.
Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
 First Citizens Club has continued to be one of the main strengths of our business. In the year gone by the programme has
       exceeded the 2.5 million mark in memberships, making it one of the largest loyalty membership programs in the country across
       sectors.
       The company continues to invest in our front and back end processes and systems.
       The company created a strong distribution and logistics network, with our four Distribution Centres covering more than
       400,000 square feet handling over 400,000 SKUs per year, and working 24x7. The Company believes that the “hub – and-spoke”
       model followed by it for its distribution network, will stand it in good stead for the expansion.
       Company endeavors to make Shopping experience the differentiator.
       The company assesses Customer Care Associates (CCAs) across all levels through assessment centres for promotion
       decisions, career planning and succession planning. Company also conducts associate satisfaction survey every year and derive
                       Opportunities
       ASI scores, which helps it in identifying the trust index scores of respect, credibility, fairness, pride with the organisation.
       Company benefits from its Promoters’ association with the real estate business and their relationships with developers, which
       have helped the company, acquire preferred properties at competitive rates.
       The Company imparts special training to its employees to ensure that service is not compromised on. The company’s store
       positioning in the “bridge to luxury” segment clearly sets apart its stores from those of the rest of the industry players.
       Among the big players in the organized retail space in India, Shopper's Stop has always understood the criticality of
       scale, availability and experience, and has been an eager adopter of advanced, cutting edge technology. To help drive its growth
       strategy, Shopper's Stop is employing its reporting and analytics capabilities in the areas of merchandising, loyalty
       management, distribution and logistics, sales performance, loss prevention, and financial analysis. SAS provided the retailer
       with a business analytics framework for reporting and analytics using SAS Enterprise BI Server and SAS Enterprise Miner.
       Access to standardized, timely and accurate data from its DRISHTI (Insight) data warehouse project, along with flexible
       reporting functionality.


Source: Shoppers Stop Annual Report, 2011-12, www.mbaskool.com, www.cio.in, www.sas.com,
The company will be in expansion phase over next 36 months which will be a critical time as far as execution risk is concerned.
      Rent is one of the largest components in a retail business fixed costs and the case is no different for the Company. Rentals are
      expected to harden once again in the near term.
      Slowing expansion due to dependence on real estate developer for completing projects during slowdown.
      Certain levies / cascading effect of taxes on the business which are proving to be a very large burden as there are no modes for
      the industry to recover or pass on these levies. Delay in the roll out of the GST regime is also a matter of concern.
      The Company has invested in other entities and lower than expected returns from these entities will have an impact on the
      cash flows and consolidated results of the Company
      It has lesser promotional strategies on both Above the Line and Below the Line level compared to global leaders.
      Operating expenses of the company have substantially risen throughout the years which had its adverse effects on the profits
      of the financials of the company.
      Severe consistent heavy hikes in Finance Charges have been proved to be a big matter of concern for the company. The needs
      an immediate attention over the issue before it could consolidate its adverse effects on profits of the company.
       The funds available by the company are not being utilized by it in an efficient manner which reflects in its Current Ratio.
      Company has both provided and obtained heavy financing and borrowings for itself as well as for its Associate companies
      which until the current stage has failed to show its purpose and worth which takes a heavy toll out of the profit as a part of
      interest charges.
      The Net worth of Joint Venture Companies of SSL, i.e. Nuance Group (India) Private Limited and Timezone Entertainment
      Private Limited has substantially been eroded as at 31st March, 2012. Based on the business plans of these companies and the
      business valuation by an independent valuer, no provision for any loss is currently considered necessary in these financial
      statements.
      Subsidiary of SSL, Hypercity Retail (India) Limited continues to make losses and the accumulated losses of Rs. 36,402.66lacs as
      at 31st March, 2012 have substantially eroded its Net worth as at the year end. Based on the Business plans, opportunities and
      business valuation by an independent valuer, the Company considers that there is no loss for which a provision is currently
      necessary in these financial statements.

Source: Shoppers Stop Annual Report, 2011-12, www.mbaskool.com, www.cio.in, www.sas.com,
The company is expecting to launch into its next expansion phase in the next 36 months. The Company’s strategy to increase
      the number of departmental stores, and therefore improve city wise penetration in new cities, increase market share in existing
      cities through additional new stores in those cities, and new stores in Tier-II cities, remains unchanged.
      Hypercity which is a 51% subsidiary of the Company has shown encouraging performance, with an overall sales growth of
      27.5% and like to like sales growth of 9% for the year.
      Company has diversified into multiple formats viz, HomeStop which retails hard and soft furnishing, M.A.C. and Estee Lauder
      which retails high end cosmetic products, Clinique which retails skin care products, Mothercare which retails infant and kids
      merchandise and airport retailing, by tying up with The Nuance Group AG of Switzerland. The Company has also made a
      successful foray into internet retailing through its e-retailing portal. The Company looks to focus and expand these formats.
      Company believes that by it’s presence across all lifestyle categories in the departmental format, it’s strong brand value and it’s
      presence in the books and music segment, it is best placed to bring in international brands into the country, thereby enriching
      the product bouquet for it’s customers and in turn increasing opportunities for product diversification and profit enhancement.
      After the clearance of FDI from the Rajya Sabha , Shopper Stop because of having an early presence in some International
      brands may be have an upper hand in competing with the Global multibrand retail companies than its local rivals.
      Preferred partner for international brands in various categories due to diversified presence.




Source: Shoppers Stop Annual Report, 2011-12, www.mbaskool.com, www.cio.in, www.sas.com,
Economic slowdowns have a direct impact on consumption. Retail, being the end service provider of consumption in the
      supply/value chain, is bound to face difficulties in an environment of economic slowdown.
      With India continuing to be an attractive retail market, the Company expects many new entrants into the sector, thus
      increasing competition, also among existing rivals there is intense rivalry for new locations and quality real estate, therefore it
      sets up the foundations for increased intensity of competition among existing rivals.
      With the clearance of FDI from the Government of India, Shopper Stop together with the local multibrand retailers like Wills
      Big Bazaar, Spencers, etc. Will also have to face severe competition from the global behemoths like Wallmarts.
      Faced with increasing competitive pressure for customer wallet share, Shopper's Stop will have to improve customer
      satisfaction and loyalty, increase its breadth of merchandise and expand store operations into new markets, while maintaining
      profitability.




Source: Shoppers Stop Annual Report, 2011-12, www.mbaskool.com, www.cio.in, www.sas.com,
RISK POINTS RAISED BY THE AUDITORS
        Following risk points were raised by the Auditors for the financial year 2011-2012:
        • According to the Auditor’s opinion, a substantial part of fixed assets has not been disposed off by the Company during
            the year.
        • The Company has granted unsecured loans to one party during the year. At the year-end, the outstanding balance of such
            loans aggregated Rs.8,730.68lacs (including interest) and the maximum amount involved during the year was
            Rs.16,500.00lacs. The rate of interest and other terms and conditions of such loans are, in the Auditor’s opinion, prima
            facie not prejudicial to the interests of the Company.
        • According to the Auditor’s opinion the terms and conditions of the guarantees given by the company for loans taken by
            its joint venture companies from banks are not prima facie prejudicial to the interests of the Company.
        • Auditor’s attention is invited to Note 31 to the Consolidated Financial Statements regarding non-provision of service tax
            for the period 1 June 2007 to 31 March 2010, on renting of immoveable properties given for commercial use, aggregating
            Rs. 2,010.90lacs, pending final disposal of the appeal filed before the Honourable Supreme Court, inter-alia, challenging
            the retrospective levy of the service tax. The matter is contingent upon the final outcome of the litigation.
        • Pursuant to levy of service tax on renting of immovable properties given for commercial use, retrospectively with effect
            from 1 June 2007 by the Finance Act, 2010, the Company has, based on a legal advice, and challenged the said levy and,
            inter-alia, its retrospective application. The Honourable Supreme Court has passed an interim order dated 14th October,
            2011, with regard to the levy of service tax on immovable properties rented out for commercial use including its
            retrospective applicability from 1st June, 2007 in compliance of which, the Company has made an aggregate deposit of
            Rs.1,824.88lacs in respect of the liability for such service tax up to 30th September, 2011. From October 2011, the
            Company is accounting and paying for such service tax regularly as per directives of the Supreme Court. Pending the final
            disposal of the matter, the Company continues not to provide for the retrospective levy aggregating Rs.1,659.56lacs for
            the period 1st June, 2007 to 31st March, 2010.


Source: Shoppers Stop Annual Report 2011-12
COMMON STOCK COMPARISON (RS. In Crs.)
     S no.      Company Name                   Financials as on…           Share             Shares           Market      Net Debt    Expected
                                                                           Price             Outstanding as   Cap(Rs.)    2012(Rs.)   Value(Rs.)
                                                                                             on March 2012
     1          Tata Industries                31st March 2012             228.6             88.8             20,299.68   (961.2)     19,338.48
                (Consolidated)
     2          Pantalone Retail               30th June 2011              306.65            20.75            6,362.69    2,334.7     8.697.39
                (Standalone)*
     3          Bata (Consolidated)*           31st December               530.45            6.43             3,408.87    (190.00)    3,218.87
                                               2011
     4          Shopper's Stop                 31st March 2012             389.15            8.26             3,212.91    367.69      3,580.59
                (Consolidated)
     5          Gitanjali Gems                 31st March 2012             325.00            9.11             2,960.75    3,291.08    6,251.83
                (Consolidated)
     6          Trent (Standalone)             31st March 2012             949.20            2.72             2,586.52    (29.61)     2,556.91

     7          Jubiliant Foodworks            31st March 2012             1,168.15          6.51             7,602.08    (12.94)     7,589.14
                (consolidated)
     8          Provogue                       31st March 2012             14.55             11.44            166.39      273.27      439.65
                India(Standalone)



Source: Danodia Capital Advisors Report July 2012
Source:As per research reports available by leading brokers like Goldman Sachs, Citi Group etc.
COMMON STOCK COMPARISON (RS. In Crs.)
     S no.      Company Name               Sales 2012          Sales 2013        EBITDA 2012       EBITDA 2013   Net Income   Net Income 2013
                                           (Rs.)               (Expected)        (Rs.)             (Expected)    2012 (Rs.)   (Expected) (Rs.)
                                                               (Rs.)                               (Rs.)

     1          Tata Industries            8,848.43            10,295.5          834.02            906           600.15       675.8
                (Consolidated)

     2          Pantalone Retail           4,778.9             5,504.4           505.3             572.90        55.80        75.40
                (Standalone)*
     3          Bata                       1,812.00            2,132.70          300.20            390.60        185.40       246.60
                (Consolidated)*

     4          Shopper's Stop             2,737.41            3,444.00          104.80            178.40        19.01        65.00
                (Consolidated)

     5          Gitanjali Gems             12,498.27           14,050.50         807.59            970.80        487.25       531.00
                (Consolidated)

     6          Trent (Standalone)         821.79              923.27            NA                99.34         47.26        55.06


     7          Jubiliant                  1,018.64            1,430.20          187.69            270.40        103.29       155.50
                Foodworks
                (consolidated)
     8          Provogue                   609.59              696.55            59.69             103.03        25.03        47.85
                India(Standalone)


Source: As per research reports available by leading brokers like Goldman Sachs, Citi Group etc.
COMMON STOCK COMPARISON
     S no.     Company Name             EBITDA       PAT          (EV/Sales)     (EV/Sales)        (EV/EBITDA)   (EV/EBITDA)   (P/E) 2012   (P/E) 2013E (Rs.)
                                        Margin       Margin       2012 (Rs.)     2013E             2012 (Rs.)    2013E (Rs.)   (Rs.)
                                        (%)          (%)                         (Rs.)

     1         Tata Industries          9.43         6.78         2.19           1.88              23.19x        21.34         33.82        30.04
               (Consolidated)
     2         Pantalone Retail         10.57        1.17         1.82            1.58             17.21         15.18         114.03       84.39
               (Standalone)
     3         Bata                     16.57        10.23        1.78           1.51              10.72         8.24          18.39        13.82
               (Consolidated)
     4         Shopper's Stop           3.83         0.69         1.31           1.04              34.17         20.07         169.01       49.43
               (Consolidated)
     5         Gitanjali Gems           6.46         3.90         0.50           0.44              7.74          6.44          6.08         5.58
               (Consolidated)
     6         Trent                    0            5.75         3.11           2.77              0             25.74         54.73        46.98
               (Standalone)
     7         Jubiliant                18.43        10.14        7.45           5.31              40.43         28.07         73.6         48.89
               Foodworks
               (consolidated)
     8         Provogue                 9.79         4.11         0.72           0.63              7.37          4.27          6.65         3.48
               India(Standalone)




Source: As per research reports available by leading brokers like Goldman Sachs, Citi Group etc.
Risk analysis of shoppers stop presentation

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Risk analysis of shoppers stop presentation

  • 1.
  • 2. India : Retail Industry Overview 2011 • Shoppers Stop: An Overview • Store Formats • Strategic Alliance • Type Of Retail Outlets • Approach • Vision • International Brands • Loyalty Program • Customer Satisfaction Index • Adverse Financial Analysis • SWOT Analysis • Risk Points raised by the Auditors • Competitor Common Stock Comparison
  • 3. • Indian Retail Market Share: 22% of GDP • Contribution towards Total Employment: 8% • Total Retail Market : US $450 billion • Expected Growth in Retail Market: US $804.06 billion by 2016, market is expected to grow at 12% over the next 5 years and 7% during the next 10 years. • Compounded Annual Growth Rate (CAGR) of Indian Retail: 13.3% • Organized Retail Market: US $450 billion (5.5% of total market) • Expected Growth in Organized Retail Market: Expected to grow at 12.4% by 2016 and to US $200 billion by 2020. Source: India Retail Report 2012
  • 4. HEADQUATERS Eureka Towers,9th Floor, B Wing, Mindspace, Link Road, Mumbai, Maharashtra-400064 INDUSTRY Retail TYPE Public Company STATUS Operating COMPANY SIZE 8000 employees NUMBERS OF STORES 51 2012 REVENUES Rs. 1947.869 crore NET PROFIT Rs. 64.26 crore TOTAL RETAIL 4.78 million sq. ft. as of 30th September 2012 AREA FOUNDED 1991 Sources: http://corporate.shoppersstop.com/
  • 5. SHOPPERS STOP: AN OVERVIEW About SHOPPERS STOP Ltd. Shoppers Stop Ltd., a pioneer in modern retailing in India, has been promoted by K Raheja Corp. Group (Chandru L. Raheja Group), one of the leading groups in the business of real estate development and hotels in the country. Shoppers Stop Ltd along with its Subsidiary Company Hypercity Retail (India) Ltd and Joint Venture Companies Timezone Entertainment Pvt. Ltd and Nuance Group (India) Pvt. Ltd. operates more than 4.78 million sq. Ft. as of 30th September 2012 in the country. Shoppers Stop and its associate companies are involved in retailing through department stores, specialty stores, entertainment zones and large hypermarkets. Management- SHOPPERS STOP Ltd. Chandru L Raheja Chairman / Chair Person B S Nagesh Vice Chairman Govind Shrikhande Managing Director Ravi C Raheja Director Deepak Ghaisas Director Gulu L Mirchandani Director Neel C Raheja Director Nitin Sanghavi Director Shahzaad S Dalal Director Nirvik Singh Director Sources: http://corporate.shoppersstop.com/
  • 6. Shoppers Stop Ltd. Consolidated with SSL SS Department Stores Business Subsidiary Companies 30% JV Companies 2 71% Sales Contribution Sales Contribution 2% Sales Contribution SSL Stake SSL Stake 51% 50% •No of stores: 1 •GFA: 0.19 lacs sq ft •No of stores: 54 • No of stores: 12 •GFA: 30.62 lacs sq ft. SSL Stake • GFA: 12.35 lacs sq ft. 36.82% • Sales as of Sep 2012 : Rs. 406 Cr • Sales for full year as of March • No of stores:18 2012 : Rs 761 Cr •GFA: 1.20 lacs sq ft. • No of stores: 12 • GFA: 1.99 lacs sq ft. No of stores: 39 SSL Stake GFA: 0.18 lacs sq ft. 100% • No of stores: 82 • Own Stores : 41 •No of stores: 5 •10 – 11 : 35 lacs visitors • GFA: 2.33 lacs sq ft. Well diversified portfolio •GFA: 0.18 lacs sq ft. •11 – 12 : 72 lacs visitors to capture the consumer’s wallet share Note : Above figures as of 30TH September 2012. Source: Shoppers Stop Annual Report 2011-12 GFA: Gross Floor Area
  • 7. • Shopper's Stop Ltd. has entered into a non exclusive retail agreement with world-renowned cosmetics major Estee Lauder to open M.A.0 Cosmetics stores in India. • Shopper's Stop Ltd. has a 51% stake in Hypercity Retail (India) Ltd. • Mothercare PLC of UK, the largest specialist retailer for infant and toddler care, is now in India. • Shopper's Stop Ltd.'s entry into airport retailing is marked by a joint venture with The Nuance Group AG of Switzerland, the world's leading airport retailer. • Shopper's Slop Ltd has forayed into the Entertainment sector by acquiring a 36.82% stake in Timezone Entertainment Private Limited which is in the business of setting up & operating Family Entertainment Centres (FECs). Source: Shoppers Stop Annual Report 2011-12
  • 8. TYPE OF RETAIL OUTLETS Shoppers Stop Ltd. Departmental Store- Hypermart- HyperCity -12 Specialty Retailing-138 Shopper’s Stop- 54 Beauty, Cosmetics Parenting Products- Crossword Home Products Retailing- Retailing- MAC, Estee Mothercare- 5 Book store- 82 HomeStop- 12 Lauder Clinique- 39 Source: Shoppers Stop Annual Report 2011-12
  • 9. TYPE OF APPROACH 75 per cent of the total sales of SSL comes from metros and Tier-1 cities. SSL will open nearly 80 per cent of the new stores in the top 24 cities.
  • 10.
  • 11. TRANSITIONED THE SHOPPERS STOP BRAND FROM PREMIUM TO BRIDGE-TO-LUXURY Luxury Bridge to Luxury 2009 Premium 2005 Contemporary Popular Mass Source: http://corporate.shoppersstop.com/investors/presentation-analyst.aspx
  • 12. INTERNATIONAL BRANDS Improved Product Mix and Brands Profile to Attract “Aspirational” Customers • Jack & Jones, French Connection, CK Jeans, GAS, ESPRIT, Tommy Hilfiger, Mustang & Mango in apparel segment • Loccitane, Lancome, MAC, Clinique & Estee Lauder in cosmetics • CK, Armani & Gucci in sun glasses • Burberry, Nina Ricci, Diesel & Boss in watches PRIVATE LABELS SHOPPERS STOP PRIVATE LABELS •Stop- Mens formal/casual/ethnic/womens western/ethnic, kids casual/ethnic •Kashish – Mens & womens ethnic •Life- Mens & womens Fashion •Vettorio Fratini- Premium formal& semi formal mens wear •Haute curry- fusion wear for women •Elliza Donatein- corporate womenswear •Ijeans wear- Mens denim
  • 13. • The First Citizen Shoppers’ Stop’s customer loyalty program is called The First Citizen. The program offers its members an opportunity to collect points and avail of innumerable special benefits. Currently, Shoppers’ Stop has a database of over 25.03 lakh members who contribute to nearly 72% of the total sales of Shoppers’ Stop. Source: Shoppers Stop Annual Report 2011-12
  • 14. CSI 100 80 60 40 20 CSI 0 Jan/06 May/06 Jan/07 May/07 Jan/08 May/08 Jan/09 May/09 Jan/10 May/10 Jan/11 Sep/06 Sep/07 Sep/08 Sep/09 Sep/10 May/11 Customer satisfaction index is calculated based on the following parameters: There was a significant increase in Merchandising Range and Quality customer satisfaction from year Store Environment 2007 to year 2009, although there Staff is a small decrease in customer Transaction Efficiency satisfaction in year 2010 from year Loyalty Programme 2009. Schemes This may be due to increased Promotions choices offered to the customers by Customer experience in Shoppers Stop wrt the other stores and hence increasing competitor stores expectations of the customer Source: Shoppers Stop Annual Report 2011.12
  • 15. PARAMETERS USE ADVERSITIES Conversion Ratio Conversion is the ratio of the There has been a consistent fall in the number of transactions (Cash consolidated conversion ratio starting Memo) versus the total customer from financial year 2009-10 to 2011- entry into the stores. Tracking 12. The financial year 2011-12 saw a conversion helps the retailer fall by 1% to 23% from previous year understand the productivity of his 2010-11 when it was 24%. A further fall front-end store employees and the by 4% is expected in Quarter-II of attractiveness of the merchandise Financial year 2012-13. and services. Like To Like Sales Volume (%) A consolidated consistent fall has been noted in the LTL volume in October to December 2011 by 5% and yet again in financial year 2011-12 by 4%. A further fall by 4% is expected in Quarter-II of Financial year 2012-13. Private Level Sales (%) Company aims to provide a Although there has been a growth in differentiated and unique offering to Consolidated Private Label Mix up to the customer through its own private 6.4% during financial year 2011-12 but labels as well as through Consolidated Private Label Sales exclusive private brands. Growth has fallen by 2.4% during the same period. A further fall by 13% is expected in Quarter-II of Financial year 2012-13. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 16. PARAMETERS DEFINATION AND ITS USE ADVERSITIES Gross Marginal Return on GMROF helps to maximise the cash A consistent fall has been noted Floor % (GMROF) margins. in the Consolidated GMROF :  April to December 2011 by 6% Quarter III of 2011-12 by 15% Quarter IV of 2011-12 by 10% Financial Year 2011-12 by 7% Gross Marginal Return on GMROI helps to optimise inventory A continuous fall in Consolidated Inventory % (GMROI) levels. GMROI (%) has been noticed from financial 2009-10 at 4.25% to 4.17% in 2010-11 and 4.01% in 2011-12. Gross Marginal Return on GMROL helps to increase labour A consistent fall has been noted Labour % (GMROL) productivity. in the Consolidated GMROF :  April to December 2011 by 2% Quarter III of 2011-12 by 15% Quarter IV of 2011-12 by 6% Financial Year 2011-12 by 6% Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 17. PARAMETER USE ADVERSITIES Operating Expenses There has been consistent steep rise noted in Operating Expenses of both SSL Alone and Consolidated:  April to December 2011 to SSL- 21% and Consolidated- 36% Quarter III of 2011-12 to SSL- 23% and Consolidated- 24% Quarter IV of 2011-12 to SSL- 28% and Consolidated- 26% Overall Financial Year 2011-12 to SSL- 23% and Consolidated- 33% A further rise by 26% in SSL and 20% in Consolidated version is expected in Quarter-II of Financial year 2012-13. Operating Profit Operating Profit of SSL (without exceptional items) has decreased by 5% to Rs.14,391lacs from Rs.15,211lacs in the previous year whereas Consolidated have fallen by 18% in 2011-12 from its previous years. A further fall by 27% in SSL and 37% in Consolidated version is expected in Quarter-II of Financial year 2012-13. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 18. PARAMETER USE ADVERSITIES Profit Before Tax (PBT) There has been consistent and substantial fall noted in SSL Alone and whereas huge effects were reflected on Consolidated financial figures:  April to December 2011 to SSL- 10% and Consolidated- 77% Quarter III of 2011-12 to SSL- 32% and Consolidated- 65% Quarter IV of 2011-12 to SSL- 25% and Consolidated- 144% Overall Financial Year 2011-12 to SSL- 14% and Consolidated- 86% A further fall by 65% in SSL and 212% in Consolidated version is expected in Quarter-II of Financial year 2012-13. Profit After Tax (PAT) There has been consistent and substantial fall noted in SSL Alone and whereas major effects were reflected on Consolidated financial figures:  April to December 2011 to SSL- 9% and Consolidated- 49% Quarter III of 2011-12 to SSL- 31% and Consolidated- 44% Quarter IV of 2011-12 to SSL- 31% and Consolidated- 88% Overall Financial Year 2011-12 to SSL- 15% and Consolidated- 56% A further fall by 67% in SSL and 155% in Consolidated version is expected in Quarter-II of Financial year 2012-13. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 19. PARAMETER USE ADVERSITIES Finance Charges Finance Charges have at times risen to enormous level in both SSL Alone and Consolidated financial figures:  April to December 2011 to SSL- 30% (fall in charges) and Consolidated- 58% Quarter III of 2011-12 to SSL- 850% and Consolidated- 72% Quarter IV of 2011-12 to SSL- 1137% and Consolidated- 35% Overall Financial Year 2011-12 to SSL- 14% (fall in charges) and Consolidated- 45% A further fall by 172% in SSL and 35% in Consolidated version is expected in Quarter-II of Financial year 2012-13. Net cash used for investing There has been consistent shortage of activities Consolidated cash available for investing activities:  April to December 2011 – Rs.16,0 66 Overall Financial Year 2011-12 – Rs.16, 584 A further fall by Rs.5, 858 is expected during April to September 2012. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 20. PARAMETER USE ADVERSITIES Gross Profit Margin Ratio Higher Gross Profit Margin means The gross margin of SSL Alone has decreased more efficient. during the year 2011-12 to 32.7% from 33.0% as compared to the last year, principally on account of increases in levies and the transition in trading models. PAT Margin Ratio Net profit margin measures the The PAT margin of SSL Alone has decreased overall efficiency of the business during the year 2011-12 to 2.9% from 4% as compared to the previous year 2010-11.Whereas PAT margin of Consolidated version has decreased during the year 2011-12 to 3.38% from 4.6% as compared to the previous year 2010-11. Interest Coverage Ratio The interest coverage ratio is a The Interest Coverage Ratio of SSL Alone has measure of the number of times a decreased during the year 2011-12 to 5.23% company could make the interest from 8.9% as compared to the previous year payments on its debt with its EBIT. 2010-11. Whereas Interest Coverage Ratio of The lower the interest coverage Consolidated version has decreased during the ratio, the higher the company's debt year 2011-12 to 4.91% from 8.83% as compared burden and the greater the to the previous year 2010-11. Although it still possibility of bankruptcy or default. remains within the ideal ratio limits. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 21. PARAMETER USE ADVERSITIES Stock Turnover Ratio Number of time the stock has been The Stock Turnover Ratio of SSL Alone has decreased turned over during the period and during the year 2011-12 to 2.7% from 3.7% as evaluates the efficiency with which a compared to the last year 2010-11. Whereas Asset firm is able to manage its inventory. This Turnover Ratio of Consolidated version has decreased ratio indicates whether investment in during the year 2011-12 to 9.1% from 10.96% as stock is within proper limit or not. compared to the previous year 2010-11. Asset Turnover Ratio The Asset Turnover Ratio of SSL Alone has seen a continuous decrease during 2010-11 to 3% from 3.4% of 2009-10 and 2.7% during 2011-12 as compared to its previous year 2010-11. Whereas Asset Turnover Ratio of Consolidated version has decreased during How well a company is utilizing its assets to the year 2011-12 to 1.54% from 1.59% as compared to produce revenue. the previous year 2010-11. Current Ratio Firm's commitment to meet financial Although the Current Ratio of SSL Alone is stable obligation. Heavy ratio is undesirable as throughout the years and has rather increased to 1.5 it indicates less efficient use of funds. during 2011-12 as compared to 1.4 of previous year 2010-11, similarly Current Ratio of Consolidated version resides 0.5 in 2011-12 and 0.47 in 2010-11 but does not lie in the ideal range and hence evident to the fact that company is not using its funds efficiently and needs improvement in it. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 22. PARAMETER USE ADVERSITIES Debt Equity Ratio Although the Current Ratio of SSL Alone has increased to 0.4 during 2011-12 as compared to 0.2 of previous year 2010-11 similarly Debt Equity Ratio of Consolidated version resides 0.84 in 2011- 12 and 0.in 2010-11, but does not lie in the ideal range and hence evident to the fact that there lies Long term solvency of the Company. a greater risk for creditors because the long term solvency of the company is not correct and needs a little attention. over the point. Quick Ratio There is a shortage in the Quick Ratio of SSL Alone of the company which during the period 2011-12 lies at 0.12 as compared to last year’s ratio to 0.14, similarly Quick Ratio of Consolidated version resides 0.12 in 2011-12 and 0.14 in 2010-11 therefore as far as the ideal ratio is concerned i.e. 0.5 it lacks way behind and hence is suffice to states that the company’s short term solvency Short term solvency of the Company. needs immediate attention and improvement. Return on Capital Employed The company has experienced a decrease in ROCE (ROCE) of SSL Alone from 19.3% during 2010-11 to 12.8% during 2011-12. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 23. PARAMETER USE ADVERSITIES Return on Net Worth Company has experienced a substantial decrease (RONW) in RONW of SSL Alone from 26.7% during 2010- 11 to 16.9% during 2011-12. Short Term Loans and There has been a rise in the Short Term Loans Advances and Advances provided by the company to Rs.4,012.47lacs during 2011-12 from Rs.3,894.82lacs during previous year 2010-11. Further it is expected to rise to Rs.5,861.1lacs from April to September 2012. Long Term Loans and There has been a rise in the Long Term Loans and Advances Advances provided by the company to Rs.25,028.65lacs during 2011-12 from Rs. 24,978 .29lacs during previous year 2010-11. Further it is expected to rise to Rs.27,881.7lacs from April to September 2012. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 24. PARAMETER USE ADVERSITIES Stock in Trade There has been a rise in the Stock in Trade of the company to Rs.21,204.01lacs during 2011-12 from Rs.15,113.66lacs during previous year 2010- 11. Further it is expected to rise to Rs.21,239lacs from April to September 2012. Other Current Liabilities Some of the Other Current Liabilities during 2011-12 have substantially risen from the previous year 2010-11: Current maturities of long term borrowings (secured): Rs.4,000lacs whereas in P.Y it was Rs.2,000lacs. Interest accrued and not due on borrowings: Rs.94.7lacs whereas in P.Y it was Rs.28.21lacs. Creditors for capital expenditure: Rs.739.2lacs whereas in P.Y it was Rs.536.10lacs. Liability for gift vouchers/point award redemptions: Rs.6,642.21lacs whereas in P.Y it was Rs.5,758.23lacs. Further Other Current Liabilities are expected to rise to Rs.14,652.8lacs from April to September 2012. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 25. PARAMETER USE ADVERSITIES Trade Payables There has been a rise in the Trade Payables from other than MSME’s to Rs.21,656.71lacs during 2011-12 from Rs.24,622.74lacs during previous year 2010-11. Further it is expected to rise to Rs.29,586.1lacs from April to September 2012. Short Term Borrowings Short Term Borrowings during 2011-12 have increased from the previous year 2010-11: Loans from banks (secured): Rs.14,406.87lacs whereas in P.Y it was Rs.10,548.95lacs. Commercial papers (unsecured): Rs.4,000lacs whereas in P.Y it was Rs.2,000lacs. Further it is expected to rise to Rs.21,710.5lacs from April to September 2012. The performance of any company depends on PSI score haven fallen to 3.85 during the year Partnership the association and relationship it builds with 2011-12 as compared to 4.14 during the Satisfaction Index (PSI) various vendors/ partners over a period previous year 2010-11. of time. To evaluate this satisfaction and expectation, company has appointed CSMM (Customer Satisfaction Measurement and Management), a part of IMRB (Indian Marketing and Research Bureau) to do an impartial evaluation of our relationship with various stakeholders. This helps your organisation understand the expectations of various business partners, current strengths and concern areas thereby help set a clear roadmap for improvement and better performance. Source: Shoppers Stop Annual Report, 2011-12, Shoppers Stop Quarterly Report s of 2011-12
  • 26.  First Citizens Club has continued to be one of the main strengths of our business. In the year gone by the programme has exceeded the 2.5 million mark in memberships, making it one of the largest loyalty membership programs in the country across sectors. The company continues to invest in our front and back end processes and systems. The company created a strong distribution and logistics network, with our four Distribution Centres covering more than 400,000 square feet handling over 400,000 SKUs per year, and working 24x7. The Company believes that the “hub – and-spoke” model followed by it for its distribution network, will stand it in good stead for the expansion. Company endeavors to make Shopping experience the differentiator. The company assesses Customer Care Associates (CCAs) across all levels through assessment centres for promotion decisions, career planning and succession planning. Company also conducts associate satisfaction survey every year and derive Opportunities ASI scores, which helps it in identifying the trust index scores of respect, credibility, fairness, pride with the organisation. Company benefits from its Promoters’ association with the real estate business and their relationships with developers, which have helped the company, acquire preferred properties at competitive rates. The Company imparts special training to its employees to ensure that service is not compromised on. The company’s store positioning in the “bridge to luxury” segment clearly sets apart its stores from those of the rest of the industry players. Among the big players in the organized retail space in India, Shopper's Stop has always understood the criticality of scale, availability and experience, and has been an eager adopter of advanced, cutting edge technology. To help drive its growth strategy, Shopper's Stop is employing its reporting and analytics capabilities in the areas of merchandising, loyalty management, distribution and logistics, sales performance, loss prevention, and financial analysis. SAS provided the retailer with a business analytics framework for reporting and analytics using SAS Enterprise BI Server and SAS Enterprise Miner. Access to standardized, timely and accurate data from its DRISHTI (Insight) data warehouse project, along with flexible reporting functionality. Source: Shoppers Stop Annual Report, 2011-12, www.mbaskool.com, www.cio.in, www.sas.com,
  • 27. The company will be in expansion phase over next 36 months which will be a critical time as far as execution risk is concerned. Rent is one of the largest components in a retail business fixed costs and the case is no different for the Company. Rentals are expected to harden once again in the near term. Slowing expansion due to dependence on real estate developer for completing projects during slowdown. Certain levies / cascading effect of taxes on the business which are proving to be a very large burden as there are no modes for the industry to recover or pass on these levies. Delay in the roll out of the GST regime is also a matter of concern. The Company has invested in other entities and lower than expected returns from these entities will have an impact on the cash flows and consolidated results of the Company It has lesser promotional strategies on both Above the Line and Below the Line level compared to global leaders. Operating expenses of the company have substantially risen throughout the years which had its adverse effects on the profits of the financials of the company. Severe consistent heavy hikes in Finance Charges have been proved to be a big matter of concern for the company. The needs an immediate attention over the issue before it could consolidate its adverse effects on profits of the company.  The funds available by the company are not being utilized by it in an efficient manner which reflects in its Current Ratio. Company has both provided and obtained heavy financing and borrowings for itself as well as for its Associate companies which until the current stage has failed to show its purpose and worth which takes a heavy toll out of the profit as a part of interest charges. The Net worth of Joint Venture Companies of SSL, i.e. Nuance Group (India) Private Limited and Timezone Entertainment Private Limited has substantially been eroded as at 31st March, 2012. Based on the business plans of these companies and the business valuation by an independent valuer, no provision for any loss is currently considered necessary in these financial statements. Subsidiary of SSL, Hypercity Retail (India) Limited continues to make losses and the accumulated losses of Rs. 36,402.66lacs as at 31st March, 2012 have substantially eroded its Net worth as at the year end. Based on the Business plans, opportunities and business valuation by an independent valuer, the Company considers that there is no loss for which a provision is currently necessary in these financial statements. Source: Shoppers Stop Annual Report, 2011-12, www.mbaskool.com, www.cio.in, www.sas.com,
  • 28. The company is expecting to launch into its next expansion phase in the next 36 months. The Company’s strategy to increase the number of departmental stores, and therefore improve city wise penetration in new cities, increase market share in existing cities through additional new stores in those cities, and new stores in Tier-II cities, remains unchanged. Hypercity which is a 51% subsidiary of the Company has shown encouraging performance, with an overall sales growth of 27.5% and like to like sales growth of 9% for the year. Company has diversified into multiple formats viz, HomeStop which retails hard and soft furnishing, M.A.C. and Estee Lauder which retails high end cosmetic products, Clinique which retails skin care products, Mothercare which retails infant and kids merchandise and airport retailing, by tying up with The Nuance Group AG of Switzerland. The Company has also made a successful foray into internet retailing through its e-retailing portal. The Company looks to focus and expand these formats. Company believes that by it’s presence across all lifestyle categories in the departmental format, it’s strong brand value and it’s presence in the books and music segment, it is best placed to bring in international brands into the country, thereby enriching the product bouquet for it’s customers and in turn increasing opportunities for product diversification and profit enhancement. After the clearance of FDI from the Rajya Sabha , Shopper Stop because of having an early presence in some International brands may be have an upper hand in competing with the Global multibrand retail companies than its local rivals. Preferred partner for international brands in various categories due to diversified presence. Source: Shoppers Stop Annual Report, 2011-12, www.mbaskool.com, www.cio.in, www.sas.com,
  • 29. Economic slowdowns have a direct impact on consumption. Retail, being the end service provider of consumption in the supply/value chain, is bound to face difficulties in an environment of economic slowdown. With India continuing to be an attractive retail market, the Company expects many new entrants into the sector, thus increasing competition, also among existing rivals there is intense rivalry for new locations and quality real estate, therefore it sets up the foundations for increased intensity of competition among existing rivals. With the clearance of FDI from the Government of India, Shopper Stop together with the local multibrand retailers like Wills Big Bazaar, Spencers, etc. Will also have to face severe competition from the global behemoths like Wallmarts. Faced with increasing competitive pressure for customer wallet share, Shopper's Stop will have to improve customer satisfaction and loyalty, increase its breadth of merchandise and expand store operations into new markets, while maintaining profitability. Source: Shoppers Stop Annual Report, 2011-12, www.mbaskool.com, www.cio.in, www.sas.com,
  • 30. RISK POINTS RAISED BY THE AUDITORS Following risk points were raised by the Auditors for the financial year 2011-2012: • According to the Auditor’s opinion, a substantial part of fixed assets has not been disposed off by the Company during the year. • The Company has granted unsecured loans to one party during the year. At the year-end, the outstanding balance of such loans aggregated Rs.8,730.68lacs (including interest) and the maximum amount involved during the year was Rs.16,500.00lacs. The rate of interest and other terms and conditions of such loans are, in the Auditor’s opinion, prima facie not prejudicial to the interests of the Company. • According to the Auditor’s opinion the terms and conditions of the guarantees given by the company for loans taken by its joint venture companies from banks are not prima facie prejudicial to the interests of the Company. • Auditor’s attention is invited to Note 31 to the Consolidated Financial Statements regarding non-provision of service tax for the period 1 June 2007 to 31 March 2010, on renting of immoveable properties given for commercial use, aggregating Rs. 2,010.90lacs, pending final disposal of the appeal filed before the Honourable Supreme Court, inter-alia, challenging the retrospective levy of the service tax. The matter is contingent upon the final outcome of the litigation. • Pursuant to levy of service tax on renting of immovable properties given for commercial use, retrospectively with effect from 1 June 2007 by the Finance Act, 2010, the Company has, based on a legal advice, and challenged the said levy and, inter-alia, its retrospective application. The Honourable Supreme Court has passed an interim order dated 14th October, 2011, with regard to the levy of service tax on immovable properties rented out for commercial use including its retrospective applicability from 1st June, 2007 in compliance of which, the Company has made an aggregate deposit of Rs.1,824.88lacs in respect of the liability for such service tax up to 30th September, 2011. From October 2011, the Company is accounting and paying for such service tax regularly as per directives of the Supreme Court. Pending the final disposal of the matter, the Company continues not to provide for the retrospective levy aggregating Rs.1,659.56lacs for the period 1st June, 2007 to 31st March, 2010. Source: Shoppers Stop Annual Report 2011-12
  • 31. COMMON STOCK COMPARISON (RS. In Crs.) S no. Company Name Financials as on… Share Shares Market Net Debt Expected Price Outstanding as Cap(Rs.) 2012(Rs.) Value(Rs.) on March 2012 1 Tata Industries 31st March 2012 228.6 88.8 20,299.68 (961.2) 19,338.48 (Consolidated) 2 Pantalone Retail 30th June 2011 306.65 20.75 6,362.69 2,334.7 8.697.39 (Standalone)* 3 Bata (Consolidated)* 31st December 530.45 6.43 3,408.87 (190.00) 3,218.87 2011 4 Shopper's Stop 31st March 2012 389.15 8.26 3,212.91 367.69 3,580.59 (Consolidated) 5 Gitanjali Gems 31st March 2012 325.00 9.11 2,960.75 3,291.08 6,251.83 (Consolidated) 6 Trent (Standalone) 31st March 2012 949.20 2.72 2,586.52 (29.61) 2,556.91 7 Jubiliant Foodworks 31st March 2012 1,168.15 6.51 7,602.08 (12.94) 7,589.14 (consolidated) 8 Provogue 31st March 2012 14.55 11.44 166.39 273.27 439.65 India(Standalone) Source: Danodia Capital Advisors Report July 2012 Source:As per research reports available by leading brokers like Goldman Sachs, Citi Group etc.
  • 32. COMMON STOCK COMPARISON (RS. In Crs.) S no. Company Name Sales 2012 Sales 2013 EBITDA 2012 EBITDA 2013 Net Income Net Income 2013 (Rs.) (Expected) (Rs.) (Expected) 2012 (Rs.) (Expected) (Rs.) (Rs.) (Rs.) 1 Tata Industries 8,848.43 10,295.5 834.02 906 600.15 675.8 (Consolidated) 2 Pantalone Retail 4,778.9 5,504.4 505.3 572.90 55.80 75.40 (Standalone)* 3 Bata 1,812.00 2,132.70 300.20 390.60 185.40 246.60 (Consolidated)* 4 Shopper's Stop 2,737.41 3,444.00 104.80 178.40 19.01 65.00 (Consolidated) 5 Gitanjali Gems 12,498.27 14,050.50 807.59 970.80 487.25 531.00 (Consolidated) 6 Trent (Standalone) 821.79 923.27 NA 99.34 47.26 55.06 7 Jubiliant 1,018.64 1,430.20 187.69 270.40 103.29 155.50 Foodworks (consolidated) 8 Provogue 609.59 696.55 59.69 103.03 25.03 47.85 India(Standalone) Source: As per research reports available by leading brokers like Goldman Sachs, Citi Group etc.
  • 33. COMMON STOCK COMPARISON S no. Company Name EBITDA PAT (EV/Sales) (EV/Sales) (EV/EBITDA) (EV/EBITDA) (P/E) 2012 (P/E) 2013E (Rs.) Margin Margin 2012 (Rs.) 2013E 2012 (Rs.) 2013E (Rs.) (Rs.) (%) (%) (Rs.) 1 Tata Industries 9.43 6.78 2.19 1.88 23.19x 21.34 33.82 30.04 (Consolidated) 2 Pantalone Retail 10.57 1.17 1.82 1.58 17.21 15.18 114.03 84.39 (Standalone) 3 Bata 16.57 10.23 1.78 1.51 10.72 8.24 18.39 13.82 (Consolidated) 4 Shopper's Stop 3.83 0.69 1.31 1.04 34.17 20.07 169.01 49.43 (Consolidated) 5 Gitanjali Gems 6.46 3.90 0.50 0.44 7.74 6.44 6.08 5.58 (Consolidated) 6 Trent 0 5.75 3.11 2.77 0 25.74 54.73 46.98 (Standalone) 7 Jubiliant 18.43 10.14 7.45 5.31 40.43 28.07 73.6 48.89 Foodworks (consolidated) 8 Provogue 9.79 4.11 0.72 0.63 7.37 4.27 6.65 3.48 India(Standalone) Source: As per research reports available by leading brokers like Goldman Sachs, Citi Group etc.