2. AGENDA
Preview readings and assignment for 4-19
Review readings from Friday
Discuss discourse analysis assignment

3. DIGITAL PHOTOGRAPHY: SARVAS & FROHLICH
Reproduction: Costless and Endless
Transferability: Bridging Time and Space
Storage: No Physical Space Required
Editing: Cropping, Filtering and Automatic Enhancing
Convergence: Cross-Platform Potential

4. SOCIAL MEDIA: SHIRKY
Closed groups and companies will give way to looser networks where small
contributors have big roles and fluid cooperation replaces rigid
planning.
Crowdsourcing solves planning problems and power-law distribution (80-
20 rule), but to what end?

5. TECHNICAL COMMUNICATION: SALINAS
Functional view of images
Images objectively correspond to reality and illustrate factual
The types of images we work with are largely limited to factual
All readers cognitively perceive images the same way; and visual design;
and
Visual rhetoric mean formulaically adhering to a universal set of principles
for coordinating images with verbal text.

6. TECHNICAL COMMUNICATION: SALINAS
“We seldom talk about the design of images--namely, the strategic
composition of visual representations that have cultural significance.”
Functionalism is “prescriptive and uncritical.”

7. TECHNICAL COMMUNICATION: SALINAS
“Sosnoski theorizes configuration as an “analogical and graphical
intuition‟‟(11) that is also a “mode of argumentation” (16) articulated as a
form of „graphic understanding that rel[ies] principally on visualized
resemblances.‟”

8. TECHNICAL COMMUNICATION: SALINAS
“The significance of having a social (or cultural) savvy is that artists must
not only figure out how to make something but also consider how what
they make might be seen and used within the larger culture. In so many
words, such savvy involves the ability to read and critique culture as well
as consider an artifact‟s possible cultural consequences as part of the
production process. Techne, then, is an art involving both a skillful know-
how (making) and savvy knowhow (contriving).”