The document provides strategic advice for organizations on developing and implementing an effective social media presence. It emphasizes the importance of having clear objectives that are aligned with the organization's mission, listening to audiences, integrating social media tactics with other communication channels, anticipating cultural changes, building capacity incrementally, measuring success, and learning through experimentation. It also recommends starting with small pilot projects and emphasizes that failure is acceptable when trying new approaches.
6. What we are talking about here, is core institutional alignment & intentionality, with everyone in the same boat, rowing together, in the same responsive direction. And, this is played out, every day at Zappos, with trust, transparency, authentic passion … and very contagious enthusiasm. Bottom Line: creating & sustaining real value for both the institution … and its customers Zappos is in a totally customer-centered dance with its audience
21. Tactics, Tools, Time Listen Participate Community Building & Social Networking GenerateBuzz Less Time More time 5hr 10hr 15hr 20hr Share Content
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26. Let’s restate this - in terms of social media X We do regular video-casting to educate our dance audiences Y So their appreciation and understanding of dance is enhanced Z Resulting in a lifelong connection with dance. X We create an online database of resources Y So that artists and students can easily get the latest info Z Resulting in limited resources being allocated more effectively.
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36. Just Do It (Its Okay to Take Risks) Flickr attribution b d solis
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40. Finally … its really ok to fail! “ No Try … Just Do ”, Yoda