1. Wednesday August 26, 2009 Rebecca Krause-Hardie AudienceWorks.com Blog arts.typepad.com Email krause@moonroad.com Twitter @arkrausehardie Facebook facebook.com/krausehardie Flickr flickr.com audienceworks Delicious Delicious.com/audienceworks YouTube audienceworks Skype krausehardie

3. Like This Dance Video with 20 million views!

4. Another Dance Video with passion & authenticity What aerials - what air time

5. SO YOU THINK YOU CAN DANCE

7. It’s About Leadership

8. It’s About Training

9. And …Transparency

10. What we are talking about here, is core institutional alignment & intentionality, with everyone in the same boat, rowing together, in the same responsive direction. And, this is played out, every day at Zappos, with trust, transparency, authentic passion … and very contagious enthusiasm. Bottom Line: creating & sustaining real value for both the institution … and its customers Zappos is in a totally customer-centered dance with its audience

11. That’s pretty exciting. So, how do we get there from here? Let’s step back a moment, and reflect a bit about the soul of social media & communication.

12. The Old Model of Communication Dance/USA ONE A One to One Push-Marketed Monologue

13. Old Model of Communication One to Many Monologues Dance/USA The same message to many recipients

14. Here’s the New Model of Communication

15. When we do, here’s what happens … Many to Many … Networked Conversations Dance/USA

18. What are the core attributes of relationships? Flickr attribution Amit Gupta

19. trusting Flickr attribution opxphile

20. sharing Flickr attribution Andy Woo

21. being responsive Flickr attribution ClickFlashPhotos

22. valuing each other Flickr attribution avriette

23. even, OMG … giving away control! Flickr attribution kitchenkam The reason most organizations persist in their push marketing monologues with their patrons; they want to stay in control . All they give up … is turning their passionate patrons into powerful viral marketing machines … who will happily do it for free

25. Conversations about Dance are happening everywhere! Your job is to listen, join them … and add value Dance/USA

26. Conversations happen everywhere twitter Dance/USA facebook blogs twitter

29. Dance Conversations online… These conversations are already happening in the blogosphere!

30. Who is online?

31. The Shiny New Toys of Social Media

32. Social Networking Sites - Commoncraft Show

33. SF Symphony Social Network on Ning

34. SF Symphony Social Network on Ning

35. SF Symphony Social Network on Ning

36. SF Symphony Social Network on Ning

37. On Blogs

38. On Twitter

39. On Flickr

40. On YouTube

41. On Podcasts

44. Tactics, Tools, Time Listen Participate Community Building & Social Networking GenerateBuzz Less Time More time 5hr 10hr 15hr 20hr Share Content

49. Let’s restate this - in terms of social media X We do regular video-casting to educate our dance audiences Y So their appreciation and understanding of dance is enhanced Z Resulting in a lifelong connection with dance. X We create an online database of resources Y So that artists and students can easily get the latest info Z Resulting in limited resources being allocated more effectively.

58. Just Do It (Its Okay to Take Risks) Flickr attribution b d solis

62. Finally … its really ok to fail! “ No Try … Just Do”, Yoda Lets take a break