Managing Social Media before it Manages You - Presentation at United Way Leadership Summit in Westchester NY. Lots of credit to Beth Kanter, NTEN and Idealware for slide content!
1. ARTSWESTCHESTER May 9, 2011 Manage Your Social Media Before … It Manages You Janet Langsam, Panel Moderator – CEO ArtsWestchester Rebecca Krause-Hardie AudienceWorks Diana P. Olano, Digital Media Coordinator, ArtsWestchester
8. The Currency of Social Capital “connections within and between social networks” “social networks have value” Investing in relationships by being transparent, authentic and passionate and delivering value Over time - builds trust, passionate loyalty and earned social capital (take it to the bank) Note: It’s never about price. It’s about delivering sustained value … over time
10. Ladder of engagement Take Action Advocate Share Like Click Look It takes 3 -18 months
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13. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time
15. A Few Listening Tools These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
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20. Listening Leads to Participation These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
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24. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time
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28. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time
30. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time
31. A Few Buzz Tools These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
35. Put your best foot forwardBeing awesome is the best way to SEEM awesome These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
36. Tactical Approaches to Social Media Community Building & Social Networking Generate Buzz Social Content Engagement Listen backtype 5hr 10hr 15hr 20hr Less Time More time
37. A Few Community Tools These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
38. Community engagement is connecting your patrons, volunteers, donors and supporters to each other through your mission. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
41. Building buzz is about giving your supporters the excitement and content they need to spread you message like bees do for pollen. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.