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TECHNOLOGY Firms to Watch in 2010




                                                                                                                                                                                                     ...AND FIVE YOU ALREADY KNOW THAT WILL ALSO BE WORTH WATCHING
                                                                                                                                                      Its recent bold move in making available
                                                                                                                                                      a low-cost entry-level edition could be         Salesforce.com (www.salesforce.com)               example in home and building automation



                              Twent
                                                                                                                                                      the catalyst for online video to go from        This is a company that is on a bit of a roll.     services). The environmental advantages
                                                                                                                                                      the YouTube generation to money-making          Its software-as-a-service model is proven         that can be gained from broader network



                                       y
                                                                                                                                                      content category. In the same field, open-       and successful and its Force.com platform         bandwidth and connectivity are becoming
                                                                                                                                                      source outfit Kaltura (www.kaltura.org) is       has attracted a lot of support, with many         more obvious, with virtual interactions


                              co m p a                                                                                                                worth watching as is, from left field, Flix-
                                                                                                                                                      media.tv, helping retailers like John Lewis,
                                                                                                                                                                                                      clients achieving tangible value and return
                                                                                                                                                                                                      on investment. With the launch of its
                                                                                                                                                                                                                                                        leading to reductions in travel. BR




                                       nies
                                                                                                                                                      Amazon.com and dabs.com handle content          ServiceCloud offering and other cloud             Adobe (www.adobe.com)
                                                                                                                                                      types like videos, images and reviews. Im-      solutions, Salesforce has set its sights          The company’s technology, product


                             to wa                                                                                                                    pact (www.impact-europe.com), a systems
                                                                                                                                                      integrator specialising in business video
                                                                                                                                                                                                      on delivering applications that leverage
                                                                                                                                                                                                      widespread connectivity and the social
                                                                                                                                                                                                                                                        portfolio and focus on experience
                                                                                                                                                                                                                                                        and engagement place it well in key



                                      tch
                                                                                                                                                      implementations, also has the right look        computing phenomena which in our opinion          technologies and services that CIOs will be
                                                                                                                                                      about it as videoconferencing and other         is sensible, timely and innovative. BR            looking to support in the next 12 months.


                             in 20                                                                                                                    B2B video applications finally grip. MV
                                                                                                                                                                                                      IBM (www.ibm.com)
                                                                                                                                                                                                                                                        Also, Adobe has forged strong partnership
                                                                                                                                                                                                                                                        relationships and good vertical industry


                                     10                                                                                                               IntraLinks (www.intralinks.com) is one
                                                                                                                                                      of those companies you wonder why you
                                                                                                                                                      had never heard of. The firm uses the SaaS
                                                                                                                                                      model to host workspaces on demand.
                                                                                                                                                                                                      A strong all-rounder with a smart
                                                                                                                                                                                                      focus on the value of connectivity
                                                                                                                                                                                                      between businesses, communities and
                                                                                                                                                                                                      governments. The company’s play in the
                                                                                                                                                                                                                                                        solution support and its focus on mobile
                                                                                                                                                                                                                                                        devices is a wise strategic direction. BR

                                                                                                                                                                                                                                                        Microsoft (www.microsoft.com)
                                                                                                                                                      Companies in the process of M&A could           systems engineering market as a result            The launch of Windows 7 and other
                                                                                                                                                      employ it as a platform for securely swap-      of its acquisition of Telelogic will start        server products like Exchange, SharePoint,
                                                                                                                                                      ping information, for example. It turns         to strengthen with the launch of a more           Windows 2008 R2 (with strong focus on
                                                                                                                                                      over more than $120m very quietly indeed        connected software tooling portfolio. BR          virtualisation) along with the release of
                                                                                                                                                      until now but is now pushing hard for more                                                        the Visual Studio 2010 platform place
                                                                                                                                                      publicity – an IPO would help. MV               Cisco (www.cisco.com)                             the company in a very strong position to
                                                                                                                                                                                                      IP connectivity and investing in infrastructure   address many of the top CIO concerns.
                                                                                                                                                      Google (www.google.com/a) is hardly             networks is on the ascendant, as is the           Microsoft has a number of strong initiatives
                                                                                                                                                      a secret but its business-to-business side      management capability and leverage that           focused on aiding businesses and startups in
                                                                                                                                                      has been obscured by the huge success of        can be achieved through IP networks (for          tough economic times. BR
                 We meet hundreds of interesting lesser-known vendors every year but we just                                                          its search and ads offerings. With Google
                 don’t have room to write about all of them. Here, with the help of analyst firm                                                       Apps picking up a series of customer wins
                                                                                                                                                      in 2009, more blue-chips can point to prece-   moving workloads to speciality processors,         of it turning up surprising discoveries. It
                   MWD Advisors, are some companies worth keeping an eye on next year                                                                 dents for leaving Microsoft’s shadow. Next     the company offers a clever workaround              offers perhaps the friendliest way to do ad
                                                                                                                                                      year could see a major breakthrough. MV        on IBM licensing, potentially saving cus-          hoc BI and customer analytics. MV
                                                       rather than focusing solely on end-user         edge management’. Authors use the tools                                                       tomers literally tens of millions of pounds.
         The Judges:
                                                       functionality. AA                               to map out and solidify business processes;    Alfresco (www.alfresco.com) is already         It will be very interesting to see how IBM         BPM company Cordys (www.cordys.com)
         Angela Ashenden, principal analyst,
         MWD Advisors                                                                                  but rather than being automated at run-        well known to open-source types and has        handles this challenge. MV                         is keenly watched for one major reason –
         Bola Rotibi, principal analyst, MWD           Sonoa Systems (www.sonoasystems.com)            time these processes are made available to     the giants of the enterprise content man-                                                         founder Jan Baan. Having made a big splash
         Advisors                                      is one of a clutch of small vendors focusing    users as interactive guides. Users can step    agement space coming over all defensive.       Software as a service continues to be a            in ERP with his eponymous company and
         Neil Ward-Dutton, research director,          on helping companies manage and govern          through processes and call up guidance         It already has a large user base and con-      happy hunting ground for discovering hot           then making smart investments in WebEx
         MWD Advisors                                  cloud-based services – specifically they pro-    documentation, interact with back-end          verting that mindshare into real money is      companies. Outside of Salesforce.com’s             and TopTier, the Dutchman has the golden
         Martin Veitch, Editor in Chief, CIO           vide a set of offerings that monitor, analyse    systems and so on – but the runtime system     the challenge for 2010, assuming it doesn’t    large shadow, I expect NetSuite (www.net           touch. The signs of him pulling it off with
                                                       and govern quality-of-service related to        is lightweight, non-invasive and designed      get picked off by one of said giants. MV        suite.com) to continue making progress in          Cordys are good. This is a company that
            Online communities firm Jive Soft-          cloud APIs. This is a critical space, because   to keep the user very much in control of                                                      the back-office applications of mid-sized            takes a very modern software approach to
            ware (www.jivesoftware.com) man-           application and platform security and reli-     their own work environment. NWD                There are lots of third-party datacentres      firms and Success Factors (www.suc-                 managing business operations. MV
      ages to bridge the gap – both in terms of its    ability are key concerns for those looking                                                     ready to reduce your server-room admin         cess factors.com) to become an even more
      technology and its strategy – between the        to invest in cloud computing. It recently       Original Software (www.origsoft.com) is        burden but The Bunker Secure Host-             attractive way to run human resources and          Few firms bar Red Hat have successfully
      many startups in this market and the soft-       launched Apigee.com, a SaaS version of          a small testing vendor with good technol-      ing (www.thebunker.net) stands out by          monitor employee performance. MV                   translated volume of users into profitabil-
      ware giants. Its Social Business Suite pro-      the technology, as a free taster. NWD           ogy and customer reach. Possibly one to        using decommissioned military facilities                                                          ity but, of today’s open-source generation,
      vides a comprehensive set of capabilities,                                                       watch out for in the acquisition stakes. BR    to protect the critical data of customers.     Endeca (www.endeca.com) is fast becom-             database firm Ingres (www.ingres.com)
      packaged in a solutions-based model that         Nimbus Partners (www.nimbuspartners.                                                           Makes you feel safer, somehow... See also      ing the Google of enterprise search for            has a solid chance. With the future of fel-
      will enable the company to scale quickly         com) is a UK-based specialist vendor in         Brightcove (www.brightcove.com) is al-         Interxion and Equinix. MV                      e-commerce sites. The company is much              low OSS RDBMS player MySQL shrouded
      and effectively. Jive is also unusual among       BPM and business transformation pro-            ready the 800-pound gorilla in the emerg-                                                     beloved by customers as a fast and friendly        by the Oracle-Sun pending deal, the time is
      smaller collaboration software players in        grammes. It doesn’t take the full-on auto-      ing market for online video platforms          Neon Enterprise Software (www.neone            way to release business information, much          right for Ingres to step into the light. MV
      that it targets buyers on the IT side, as well   mation approach that most of the specialist     (OVP), the software service layer underly-     soft.com) has earned the left-handed com-               .co.uk /analysis/
      as business leaders, with strong messaging       tools vendors do: rather, it offers a capabil-   ing the use of digital video for sales, mar-   pliment of upsetting IBM this year with its
                                                                                                                                                                                                     For more on developing trends and new faces in the technology industry, visit www.cio.co.uk
      around hosting, integration and security,        ity that you might call ‘actionable knowl-      keting, collaboration and communication.       radical take on mainframe computing. By


30    CIO UK DECEMBER 2009 www.cio.co.uk                                                                                                                                                                                                                        www.cio.co.uk CIO UK DECEMBER 2009     31

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20 Companies To Watch In 2010

  • 1. TECHNOLOGY Firms to Watch in 2010 ...AND FIVE YOU ALREADY KNOW THAT WILL ALSO BE WORTH WATCHING Its recent bold move in making available a low-cost entry-level edition could be Salesforce.com (www.salesforce.com) example in home and building automation Twent the catalyst for online video to go from This is a company that is on a bit of a roll. services). The environmental advantages the YouTube generation to money-making Its software-as-a-service model is proven that can be gained from broader network y content category. In the same field, open- and successful and its Force.com platform bandwidth and connectivity are becoming source outfit Kaltura (www.kaltura.org) is has attracted a lot of support, with many more obvious, with virtual interactions co m p a worth watching as is, from left field, Flix- media.tv, helping retailers like John Lewis, clients achieving tangible value and return on investment. With the launch of its leading to reductions in travel. BR nies Amazon.com and dabs.com handle content ServiceCloud offering and other cloud Adobe (www.adobe.com) types like videos, images and reviews. Im- solutions, Salesforce has set its sights The company’s technology, product to wa pact (www.impact-europe.com), a systems integrator specialising in business video on delivering applications that leverage widespread connectivity and the social portfolio and focus on experience and engagement place it well in key tch implementations, also has the right look computing phenomena which in our opinion technologies and services that CIOs will be about it as videoconferencing and other is sensible, timely and innovative. BR looking to support in the next 12 months. in 20 B2B video applications finally grip. MV IBM (www.ibm.com) Also, Adobe has forged strong partnership relationships and good vertical industry 10 IntraLinks (www.intralinks.com) is one of those companies you wonder why you had never heard of. The firm uses the SaaS model to host workspaces on demand. A strong all-rounder with a smart focus on the value of connectivity between businesses, communities and governments. The company’s play in the solution support and its focus on mobile devices is a wise strategic direction. BR Microsoft (www.microsoft.com) Companies in the process of M&A could systems engineering market as a result The launch of Windows 7 and other employ it as a platform for securely swap- of its acquisition of Telelogic will start server products like Exchange, SharePoint, ping information, for example. It turns to strengthen with the launch of a more Windows 2008 R2 (with strong focus on over more than $120m very quietly indeed connected software tooling portfolio. BR virtualisation) along with the release of until now but is now pushing hard for more the Visual Studio 2010 platform place publicity – an IPO would help. MV Cisco (www.cisco.com) the company in a very strong position to IP connectivity and investing in infrastructure address many of the top CIO concerns. Google (www.google.com/a) is hardly networks is on the ascendant, as is the Microsoft has a number of strong initiatives a secret but its business-to-business side management capability and leverage that focused on aiding businesses and startups in has been obscured by the huge success of can be achieved through IP networks (for tough economic times. BR We meet hundreds of interesting lesser-known vendors every year but we just its search and ads offerings. With Google don’t have room to write about all of them. Here, with the help of analyst firm Apps picking up a series of customer wins in 2009, more blue-chips can point to prece- moving workloads to speciality processors, of it turning up surprising discoveries. It MWD Advisors, are some companies worth keeping an eye on next year dents for leaving Microsoft’s shadow. Next the company offers a clever workaround offers perhaps the friendliest way to do ad year could see a major breakthrough. MV on IBM licensing, potentially saving cus- hoc BI and customer analytics. MV rather than focusing solely on end-user edge management’. Authors use the tools tomers literally tens of millions of pounds. The Judges: functionality. AA to map out and solidify business processes; Alfresco (www.alfresco.com) is already It will be very interesting to see how IBM BPM company Cordys (www.cordys.com) Angela Ashenden, principal analyst, MWD Advisors but rather than being automated at run- well known to open-source types and has handles this challenge. MV is keenly watched for one major reason – Bola Rotibi, principal analyst, MWD Sonoa Systems (www.sonoasystems.com) time these processes are made available to the giants of the enterprise content man- founder Jan Baan. Having made a big splash Advisors is one of a clutch of small vendors focusing users as interactive guides. Users can step agement space coming over all defensive. Software as a service continues to be a in ERP with his eponymous company and Neil Ward-Dutton, research director, on helping companies manage and govern through processes and call up guidance It already has a large user base and con- happy hunting ground for discovering hot then making smart investments in WebEx MWD Advisors cloud-based services – specifically they pro- documentation, interact with back-end verting that mindshare into real money is companies. Outside of Salesforce.com’s and TopTier, the Dutchman has the golden Martin Veitch, Editor in Chief, CIO vide a set of offerings that monitor, analyse systems and so on – but the runtime system the challenge for 2010, assuming it doesn’t large shadow, I expect NetSuite (www.net touch. The signs of him pulling it off with and govern quality-of-service related to is lightweight, non-invasive and designed get picked off by one of said giants. MV suite.com) to continue making progress in Cordys are good. This is a company that Online communities firm Jive Soft- cloud APIs. This is a critical space, because to keep the user very much in control of the back-office applications of mid-sized takes a very modern software approach to ware (www.jivesoftware.com) man- application and platform security and reli- their own work environment. NWD There are lots of third-party datacentres firms and Success Factors (www.suc- managing business operations. MV ages to bridge the gap – both in terms of its ability are key concerns for those looking ready to reduce your server-room admin cess factors.com) to become an even more technology and its strategy – between the to invest in cloud computing. It recently Original Software (www.origsoft.com) is burden but The Bunker Secure Host- attractive way to run human resources and Few firms bar Red Hat have successfully many startups in this market and the soft- launched Apigee.com, a SaaS version of a small testing vendor with good technol- ing (www.thebunker.net) stands out by monitor employee performance. MV translated volume of users into profitabil- ware giants. Its Social Business Suite pro- the technology, as a free taster. NWD ogy and customer reach. Possibly one to using decommissioned military facilities ity but, of today’s open-source generation, vides a comprehensive set of capabilities, watch out for in the acquisition stakes. BR to protect the critical data of customers. Endeca (www.endeca.com) is fast becom- database firm Ingres (www.ingres.com) packaged in a solutions-based model that Nimbus Partners (www.nimbuspartners. Makes you feel safer, somehow... See also ing the Google of enterprise search for has a solid chance. With the future of fel- will enable the company to scale quickly com) is a UK-based specialist vendor in Brightcove (www.brightcove.com) is al- Interxion and Equinix. MV e-commerce sites. The company is much low OSS RDBMS player MySQL shrouded and effectively. Jive is also unusual among BPM and business transformation pro- ready the 800-pound gorilla in the emerg- beloved by customers as a fast and friendly by the Oracle-Sun pending deal, the time is smaller collaboration software players in grammes. It doesn’t take the full-on auto- ing market for online video platforms Neon Enterprise Software (www.neone way to release business information, much right for Ingres to step into the light. MV that it targets buyers on the IT side, as well mation approach that most of the specialist (OVP), the software service layer underly- soft.com) has earned the left-handed com- .co.uk /analysis/ as business leaders, with strong messaging tools vendors do: rather, it offers a capabil- ing the use of digital video for sales, mar- pliment of upsetting IBM this year with its For more on developing trends and new faces in the technology industry, visit www.cio.co.uk around hosting, integration and security, ity that you might call ‘actionable knowl- keting, collaboration and communication. radical take on mainframe computing. By 30 CIO UK DECEMBER 2009 www.cio.co.uk www.cio.co.uk CIO UK DECEMBER 2009 31