This document discusses marketing strategies for Linux distributions. It recommends identifying target customers as individual users, teams/projects, or corporations. It also recommends understanding the distribution's key features, current release cycle, new updates, available resources, common user questions, and feedback in order to effectively market the distribution through question and answer sessions and by adjusting marketing plans over time.

1. Marketing the Distribution of Your Choice
with
Robyn Bergeron and Amber Graner

2. What do we mean by Marketing?

3. Identifying the “Customer”
*
Satisfying the “Customer”
*
Keeping the “Customer”

4. What do we mean by “Customer”?

5. * Developers ?
* Contributors ?
* End Users ?

6. Individual
*
Team/Project
*
Corporate

7. But How?

8. Identify who your Customer/Users is?
*
Identify your Distribution?
*
Target what Level(s) or combination of you'll use
to Market your Distribution to which User base.
(for this talk we are dealing primarily with individual and Team/Projects non-corporate)
I

9. Know Your Distribution
1. What's your “elevator-pitch”

10. Know Your Distribution
1. What's your “elevator-pitch”
2. Know what the Distribution does/stands for?

11. Know Your Distribution
1. What's your “elevator-pitch”
2. Know what the Distribution does/stands for?
3. Know what is currently going on for the current release cycle for your distribution?

12. Know Your Distribution
1. What's your “elevator-pitch”
2. Know what the Distribution does/stands for?
3. Know what is currently going on for the current release cycle for your distribution?
4. Know what's new or at least find out what is new?

13. Know Your Distribution
1. What's your “elevator-pitch”?
2. Know what the Distribution does/stands for.
3. Know what is currently going on for the current release cycle for your distribution.
4. Know what's new or at least find out what is new.
5. Know what resources the distribution has in place for distributing information about the
distribution.

14. Know Your Distribution
1. What's your “elevator-pitch”?
2. Know what the Distribution does/stands for.
3. Know what is currently going on for the current release cycle for your distribution.
4. Know what's new or at least find out what is new.
5. Know what resources the distribution has in place for distributing information about the
distribution.
6. Find out what questions users want answered?

15. Know Your Distribution
1. What's your “elevator-pitch”?
2. Know what the Distribution does/stands for.
3. Know what is currently going on for the current release cycle for your distribution.
4. Know what's new or at least find out what is new.
5. Know what resources the distribution has in place for distributing information about the
distribution.
6. Find out what questions users what answered.
7. Seek Feedback

16. Know Your Distribution
1. What's your “elevator-pitch”?
2. Know what the Distribution does/stands for.
3. Know what is currently going on for the current release cycle for your distribution.
4. Know what's new or at least find out what is new.
5. Know what resources the distribution has in place for distributing information about the
distribution.
6. Find out what questions users want answered.
7. Seek Feedback
8. Adjust Plan based on Feedback and Goals.

17. Examples of Marketing

18. Question and Answer

19. Contact information:
Robyn Bergeron: rbergero@redhat.com
Amber Graner: agraner@linuxnewmedia.com