1. Alp Ridge Resort

4. More than
VISITS TO FARM ATTRACTIONS 200,000
3%
100,001-200,000
6%
50,001-100,000
13%
Up to 20,000
49%
20,001-50,000
29%
9.8m visits to farm attractions,
an average of 39,600 per site
Source: Sightseeing in the UK

5. The market for accommodation in
Farm Tourism
Groups
Singles
Couples
Families
0 50 100
Families Couples Singles Groups
Visitors (Per
17 61 18 4
100)
Source: Northern Uplands Farm Tourism Initiative

6. Statistical Data about some of the Top Farm
attraction Farm
350
300
250
200
Number of visits '000
150
100
50
0
Callestock CiderCannonTruroFarm, CawthorneFarm, StocksfieldFarm, Surrey
Farm, Hall Brocksbushes Godstone
Source: Sightseeing in the UK

7. Threat of
New Entrants
Rivalry
Determinants Among Determinants
of Supplier Existing of Buyer Power
Firms
Threats of
Substitutes

8.  Integrative
Business Model : Offering
many various products and service
 Right
Location : At the heart of
Snowdonia, Llanberis, near Snowdon
Mountain station.
 Price: Competitive Pricing

9.  Current target market is the UK
 In future we would attract customers
from Europe.
 People from 30 years and above are our
targeted customers
 Young couple, families with kids, and
those who want short breaks to a natural
and rural heritage, an easy booking
facility, easily accessible location.

10. Services
• Hiking, Walking, Rambling, Gampling, Indoor
Swimming facility
• Participating in Organic farming
• Petting Zoo
Products
• 2 resort house able to house 40 people for
night stay
• Restaurant facility
• Serving organic food grown in farm

11.  SilverPackage: £20/Night
 Gold Package : £45/Night
 Platinum Package: £55/Night
 Custom Package:
Group of two £ 12, three £8,
Hiking, Rambling
four & up £ 5. (per person)
Fishing £5/hour
Indoor swimming £5/hour
Visiting patting zoo £5/hour
Cycle Hire £5/hour
Pets house £3/hour
Patio for Guest Use £7/hour
Pool Table £5/hour
Pony Trekking £25/hour

12. Maintain
Increase Existence
Brand value
Awareness
Launch of our product

13.  Advertising:
 Limited advertising in travel magazines
 “Google Adword”
 Tourism based search engine
 Social networking sites
 www.alpridgeresort.com
 Direct Marketing
 Direct mail
 Leaflets
 Send email with various offers.
 Indirect Marketing
 Active communities/Blogs
 Guest Photo Loyalty Program
 Video Shoot for YouTube
 Strategic Alliance
 B2B Marketing Programs

14. TIME REVENUE CUMULATIVE REVENUE Cost of Setup Amount (in '000)
Year 1 286700 286700 Land 550
Renovation of Property 70
Year 2 375350 662050 Purchase of Home Improvement 100
Purchase of Animals in Petting Zoo 4.5
Year 3 431252 1093302 Leasing of truck and other Machineries 6
Utility 8
Marketing 25
Legal & Professional Fee 1
Total Cost of Setup 764.5
Land
25, 3%
8, 1%
6, 1% Renovation of Property
4.5, 1% 1, 0%
Purchase of Home
100, 13% Improvement
Purchase of Animals in
70, 9% Petting Zoo
Leasing of truck and
550, 72% other Machineries
Utility
Marketing
Legal & Professional Fee
We will attain break even on the third year of our operations.

15. • Our cash inflow will have a seasonality effect
• As Snowdonia attracts visitor all throughout the year
thus we will be able to maintain constant revenue
stream

16. Due to extensive marketing campaign and superior
customer service we are forecasting 10% revenue growth
per year.

17.  Three main exit strategy:
 Sell the company to a larger existing
business at a premium price
 Sell a portion of our company via IPO
 Private placement memorandum to raise
capital from private sources.