1. Key Trends in
Technical
Communication
Replace with
a graphic
Kapil Verma White Master
5.5” Tall & 4.3” Wide
Senior Product Manager,
FrameMaker and FrameMaker Server
March, 2011
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential.

2. Agenda
 About Adobe
 Key Trends In Technical Communication
 What This Means For Today’s “Technical Communicators”
 Adobe Technical Communication Suite
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3. Agenda
 About Adobe
 Key Trends In Technical Communication
 What This Means For Today’s “Technical Communicators”
 Adobe Technical Communication Suite
®
Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 3

4. Adobe revolutionizes
how the world
engages with ideas
and information
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5. Agenda
 About Adobe
 Key Trends In Technical Communication
 What This Means For Today’s “Technical Communicators”
 Adobe Technical Communication Suite
®
Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 5

6. Trend 1: Movement From Unstructured To Structured Authoring
Globalization opening Need to produce Unstructured to
up new markets in technical content in Increasing Localization Structured, XML and
emerging economies multiple new languages Costs DITA
Cost-Effective Efficiency. Easily Reusable Content. Automating Repetitive Tasks.
FROM LONG DOCUMENTS TO TOPICS AND STRUCTURE/DITA
Chapter
Chapter Title
Topic Title
Title
Concept Title
Topic
Paragraph
Title
Concept
Graphic Title
Pgph
Caption
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7. Trend 2: Device Explosion Necessitating Multi-Screen, Multi-
Channel Publishing
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8. Trend 3: Easily Searchable, Highly Personalized Content
Yesterday Today
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9. Trend 4: Increasing Demand For Rich Media In Technical
Communication
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10. Trend 5: Collaborative Content Creation
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11. Trend 6: Single Sourcing Of Technical Documentation And Training
Content
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12. Agenda
 About Adobe
 Key Trends In Technical Communication
 What This Means For Today’s “Technical Communicators”
 Adobe Technical Communication Suite
®
Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 12

13. “Connect” With Your User
Today, consumers want technical content to be:
 Easily accessible (ubiquitous)
 Quickly searchable
 Dynamic and interactive in nature
 Highly personalized
 Easily consumable
 Immediately actionable
 Open to end-user feedback/comments/ratings/inputs
®
Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 13

14. Agenda
 About Adobe
 Key Trends In Technical Communication
 What This Means For Today’s “Technical Communicators”
 Adobe Technical Communication Suite
®
Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 14

15. Adobe Technical Communication Suite 3.0
End-to-end solution for authoring,
enriching, reviewing, and
publishing technical information in
multiple languages, formats and
across multiple devices
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 15

16. =
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17. Key Value proposition of the Technical Communication Suite
Point product price
$ 999
Tech Comm Suite at
$1,899 is <50% of the
total price of all point
products taken
$ 999 together
$ 799
$ 699 Tech. Comm Suite
+
= $1,899
You enjoy special
integration between
$ 449 point products,
available only in the
suite
$ 3,945
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18. Adobe Technical Communication Suite 3.0
Let us see how Adobe
Technical Communication
Suite empowers writers to do
their job effectively….
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19. Adobe offers a complete solution including authoring, collaboration, multi device
publishing and community collaboration to technical writers
Jill is a technical writer at Acme manufacturing’s technical writing division
Jill needs to author the user manual for a new gadget produced by Acme
• Jill starts authoring in Jill can collaborate with other Jill sends out the document for Jill imports all
FrameMaker authors through the CMS review to experts, who need comments from pdf into
• DITA/XML, structured, connectors built into FM10 just the free Adobe pdf the source FM document
unstructured authoring reader to review automatically
support
SERVER SERVER SERVER
Content curation and • Jill can refine content through the user Jill can host the Jill can publish to multiple
continuous refinement feedback via the AIR Help viewer content on the RH devices and formats incl.
process • RH server reports let her analyze content server for end users mobile and online formats
usage (e.g. frequently viewed content) using FM server
®
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20. Next Steps
Keep up to date on product news
 Read Adobe Tech Comm. Blog at blogs.adobe.com/techcomm and watch video snippets of
the new features in FM10
 Follow me on twitter at @KapilVermaAdobe
 Watch videos on http://tv.adobe.com/channel/technical-communication/
 Visit our product home page to learn more about FM10 and FM10 server and download
reviewer’s guide http://www.adobe.com/products/framemaker.html
Product evaluation
 Download a trial version or try the product (without download) at the product home page at
http://www.adobe.com/products/framemaker.html
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21. Questions
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22. ®
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