Joining the Conversation: Fundamentals of Social Media
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The document provides tips for using social media as a writer to build an audience and brand. It discusses choosing social networks like Twitter, Instagram, and Facebook based on target audience. Important strategies for success include maintaining brand consistency across all profiles, creating meaningful connections through hashtags, tagging, sharing others' content, and engaging with events. Free tools are recommended for making graphics and managing content through an editorial calendar. Risks of social media are addressed, emphasizing speaking authentically while avoiding inappropriate content.
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Joining the Conversation: Fundamentals of Social Media
- 1. Joining The Conversation: Fundamentals Of Social Media @AndreaKarpala #UGWriters
- 2. hello! I AM ANDREA KARPALA, MBA Social media addict, @uglibrary’s communications manager & former digital public relations pro @AndreaKarpala #UGWriters
- 3. Place your screenshot here My Goal
- 4. So..you want to be a social media superstar… @AndreaKarpala #UGWriters
- 5. Source: Global Media Insight @AndreaKarpala #UGWriters
- 6. “ Source: Global Media Insight @AndreaKarpala #UGWriters
- 7. Source: Global Media Insight @AndreaKarpala #UGWriters
- 8. Source: Global Media Insight @AndreaKarpala #UGWriters
- 9. Source: Global Media Insight @AndreaKarpala #UGWriters
- 10. Source: Global Media Insight @AndreaKarpala #UGWriters
- 11. Source: Global Media Insight @AndreaKarpala #UGWriters
- 12. Source: Global Media Insight @AndreaKarpala #UGWriters
- 15. Source: Globalwebindex.net Q1-Q2 2014 vs Q4 2014 –Q1 2015 @AndreaKarpala #UGWriters
- 16. So…what social network do you choose? @AndreaKarpala #UGWriters
- 17. Pro Tips ◎ To get started, select only a few social media channels based on your target audience ◎ Think about branding- use the same “brand name” across all channels ◎ Reserve your “brand name” on accounts you aren’t activating yet @AndreaKarpala #UGWriters
- 18. Writers on Twitter: @AriannaHuff @AndreaKarpala #UGWriters
- 19. Writers on Twitter: @MargaretAtwood @AndreaKarpala #UGWriters
- 20. Bloggers on Twitter: @EatLivTravWrite @AndreaKarpala #UGWriters
- 21. Writers on Instagram: @betternovelproject @AndreaKarpala #UGWriters
- 22. Writers on Instagram: @missdahlelama @AndreaKarpala #UGWriters
- 23. Writers on Facebook: NaNoWriMo @AndreaKarpala #UGWriters
- 24. So..what do these superusers have in common? @AndreaKarpala #UGWriters
- 25. TriFecta for Social Media Super Stardom Brand Consistency If they can’t find you online- how can you entice them to buy your book? Meaningful Connections Notice how ALL the accounts skillfully connect to events/ initiatives/ other accounts? Do this! Great content that’s also visually stimulating There is no substitute for great content. Make your awesome content pop by using great pictures & edgy design. @AndreaKarpala #UGWriters
- 26. YOU How do I make meaningful connections? @AndreaKarpala #UGWriters
- 27. Connection Strategies Hashtags Find the most relevant hashtags for your audience- use them wisely. #amwriting #writerslife #writertip #writersofinstagram Tag If you want your posts to be seen by the right people- tag them in your posts! Event Connections Make your content more relevant by sharing it at peak times. Annual events, holidays, special months are good examples. Add pictures I have a rule that the @uglibrary account can’t post unless a picture is attached- the engagement to posts with pictures is about 95% higher Add videos Videos are powerful, no doubt. Shorter videos are most poweful. Share If you follow great people, share their content. If you’re reading a great news story, share it. See the pattern? @AndreaKarpala #UGWriters
- 28. Place your screenshot here ProTip: Use the Tagging feature in Twitter- this lets you save the 140 characters for your content @AndreaKarpala #UGWriters
- 29. Place your screenshot here @AndreaKarpala #UGWriters ProTip: Use the pinning feature on Twitter to highlight important info—maybe a book launch party?
- 30. Place your screenshot here ProTip: Use the tagging & location features in Instagram- this makes your content easier to discover @AndreaKarpala #UGWriters
- 31. Find relevant hashtags simply by using the search box, see what’s trending @AndreaKarpala #UGWriters
- 32. Pinterest can be a powerful discovery tool..perhaps beautify some of your quotes and share on Pinterest… @AndreaKarpala #UGWriters
- 33. Pinterest can be a powerful discovery tool..learn from other writers @AndreaKarpala #UGWriters
- 34. So how do I keep track of all this content? @AndreaKarpala #UGWriters
- 35. Create an Editorial Calendar @AndreaKarpala #UGWriters
- 36. Create an Editorial Calendar @AndreaKarpala #UGWriters
- 37. You can use Google for inspiration @AndreaKarpala #UGWriters ◎ For starters, check out Flavorwire’s Ultimate Literary Calendar: A Bookish Event for Every Day of the Year Source: Emily Temple for Flavorwire
- 38. I’m not a designer..and I don’t have a budget…. @AndreaKarpala #UGWriters
- 39. There’s FREE tools on the internet & the app store
- 40. AK’s Favourite Free Apps @AndreaKarpala #UGWriters ◎Typorama – creates professional looking graphics, free & paid versions
- 41. AK’s Favourite Free Apps @AndreaKarpala #UGWriters ◎PicStitch – creates an instant photo collage
- 42. AK’s Favourite Writer Resource @AndreaKarpala #UGWriters ◎The Write Life – www.thewritelife.com
- 43. AK’s Favourite Stock Image Website @AndreaKarpala #UGWriters ◎Pixabay: https://pixabay.com/ - images on this site have a Creative Commons open license, so you do not even need to attribute the source. Images with a Shutterstock logo do require payment. As a good practice, I’d attribute anyway- least you can do for free stuff!
- 44. AK’s Recommended Road to Social Media Stardom @AndreaKarpala #UGWriters ◎Create and innovative, unique way for your followers to connect with you
- 45. What about risk management? @AndreaKarpala #UGWriters
- 46. Your social media posts are public. Don’t share anything you wouldn’t want to appear in a print article about you. You’re smart…speak your authentic truth and let your personality shine.
- 47. thanks! ANY QUESTIONS? You can find me at: @AndreaKarpala akarpala@uoguelph.ca Linkedin.com/in/akarpala
- 48. Credits Special thanks to all the people who made and released these awesome resources for free: ◎ Presentation template by SlidesCarnival ◎ Photographs by Unsplash & Death to the Stock Photo (license) ◎ Dark wood background by The pattern library