3. ABOUT THE BRAND
• Deals in
– Computer hardware
– Computer software
– IT services
– IT consulting
• Founded –January 1, 1939
• Palo Alto, California, United States
• Area served: Worldwide
• Chairman, President and CEO
– Meg Whitman
7. POLITICAL
• Corporate Tax
is 40% in US.
• Vulnerable to China-U.S.A. diplomatic
disputes.
• Operates in more than 170 countries and
thus, is vulnerable to change in each
country’s Political Regulations.
• Enjoys greater political support in
developing countries.
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8. ECONOMIC
• GDP growth 2% in Q3
• Inflation Rate 1.2%
• Revenue mainly from- Printing
hardware, financial investments,
internet solutions.
• Exports led by- computers and electrical
machinery.
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9. SOCIAL
• Smartphone sales overtaking PC sales.
• Grasp over the new generation of tech-zealots.
• Less need for outsourcing due to
increasing number of Technical
Institutions, providing skilled manpower.
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10. TECHNOLOGICAL
• Cloud Computing- the future
• Large patent pool, aided by Palm and
WebOS acquisition.
• Q4 of 2010, HP announce 16% increase in
their R&D to tackle global competition.
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11. LEGAL
• Filed lawsuits over patent infringements
in ink-jet printing technologies
• Constant target of patent law suits,
leading to reduced economic benefits.
• On April 9,2014; HP agreed to indulging
in improper payments as per FCPA
(Foreign corrupt payment act), in Russia
and Mexico.
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12. ENVIRONMENTAL
• Reduced energy consumption and
associated GHG emissions by 40%
compared to 2005.
• Operations subject to federal, state, local
and foreign environmental laws.
• Top spot on ‘Corporate Responsibility
Magazine’
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13. CONCLUSION
Being an international
company now, HP is
effected by nearly any
change in global as well
as local environment
