Graduate to LinkedIn

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Anthony Juliano, MA, MBA

By Anthony Juliano www.AnthonyJuliano.com A webinar for IPFW's "Mastodon Career Call" series January 19, 2012

Educação Negócios Tecnologia

GRADUATE TO

PRESENTED TO

BY
ANTHONY
JULIANO

MEMBERS (IN MILLIONS)
Members

800
700
600
500
400
300
200
100
0
Facebook LinkedIn

FACEBOOK’S LIMITATIONS AS A
PROFESSIONAL NETWORKING TOOL

 FACEBOOK LAUNCHED EXCLUSIVELY FOR
COLLEGE STUDENTS—AND MOST USERS STILL
FOCUS ON PERSONAL/PLAY, NOT
PROFESSIONAL/WORK
 YOU DON’T ALWAYS OWN YOUR MESSAGE
(WALL POSTS, TAGGED PHOTOS)
 VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-
EDGED SWORD
 TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)

PEOPLE ARE IN
A DIFFERENT
CONTEXT AND
MINDSET WHEN
THEY'RE IN A
PROFESSIONAL
NETWORK.

- DIPCHAND
“DEEP” NISHAR,
LINKEDIN

MEMBERS’ AVG. ANNUAL
HOUSEHOLD EARNINGS
Series 1

$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
Facebook LinkedIn

SOURCE: COMSCORE, MARCH 2011

GOOD STATUS CONTENT: EXAMPLES
WHAT YOU’RE WORKING ON
SHARING WHAT YOU’VE READ/RESOURCES
INDUSTRY NEWS
ADVICE/OPINION
QUESTIONS
EVENTS

EVERYTHING YOU
SAY SHOULD
BE RELEVANT TO
YOUR WORK

HOW DO YOU OBTAIN
RECOMMENDATIONS?

• DO GOOD WORK
• ASK FOR THEM—TIMING IS EVERYTHING
• GIVE THEM (BUT NOT QUID PRO QUO)

THANKS!
AJJULIANO@GMAIL.COM
(260) 615.3426

IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON

1. FLICKR/THE FUTURE….?/MICN2SUGARS
3. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
5. FLICKR/REID HOFFMAN/JOI ITO
7. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK
9. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP
13. FLICKR/REID HOFFMAN/JOI ITO
24. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT
45. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY
46. BECKY JOHNS/BECKY-JOHNS.COM

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Graduate to LinkedIn

1. GRADUATE TO PRESENTED TO BY ANTHONY JULIANO

2. WHY ?

6. MEMBERS (IN MILLIONS) Members 800 700 600 500 400 300 200 100 0 Facebook LinkedIn

8. FACEBOOK’S LIMITATIONS AS A PROFESSIONAL NETWORKING TOOL  FACEBOOK LAUNCHED EXCLUSIVELY FOR COLLEGE STUDENTS—AND MOST USERS STILL FOCUS ON PERSONAL/PLAY, NOT PROFESSIONAL/WORK  YOU DON’T ALWAYS OWN YOUR MESSAGE (WALL POSTS, TAGGED PHOTOS)  VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE- EDGED SWORD  TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)

9. PEOPLE ARE IN A DIFFERENT CONTEXT AND MINDSET WHEN THEY'RE IN A PROFESSIONAL NETWORK. - DIPCHAND “DEEP” NISHAR, LINKEDIN

10. MEMBERS’ AVG. ANNUAL HOUSEHOLD EARNINGS Series 1 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 Facebook LinkedIn SOURCE: COMSCORE, MARCH 2011

11.

12. BUT ISN’T A PROFILE JUST A GLORIFIED RESUME?

13.

14.

15.

16. YOUR PROFILE IS ONLY THE BEGINNING

17. FIVE WAYS TO GET MORE OUT OF

18. 1. GET CONNECTED

19.

20.

21. SEND PERSONALIZED CONNECTION REQUESTS!

22. IT’S ABOUT CONNECTING, NOT COLLECTING

23. 2. UPDATE YOUR STATUS FREQUENTLY

24.

25.

26.

27. GOOD STATUS CONTENT: EXAMPLES WHAT YOU’RE WORKING ON SHARING WHAT YOU’VE READ/RESOURCES INDUSTRY NEWS ADVICE/OPINION QUESTIONS EVENTS

28. DON’T SELL

29.

30.

31. EVERYTHING YOU SAY SHOULD BE RELEVANT TO YOUR WORK

32. 3. ENHANCE YOUR PROFILE WITH APPLICATIONS

33.

34.

35.

36.

37. 4. USE ADVANCED SEARCH

38.

39.

40.

41. Recommendations

42.

43. 5. REQUEST— AND GIVE— RECOMMENDATIONS

44. HOW DO YOU OBTAIN RECOMMENDATIONS? • DO GOOD WORK • ASK FOR THEM—TIMING IS EVERYTHING • GIVE THEM (BUT NOT QUID PRO QUO)

45.

46.

47. FOR STUDENTS

48.

49.

50.

51.

52.

53.

54. THANKS! AJJULIANO@GMAIL.COM (260) 615.3426 IF YOU ENJOYED THIS PRESENTATION, PLEASE RECOMMEND ME ON

55. 1. FLICKR/THE FUTURE….?/MICN2SUGARS 3. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE 5. FLICKR/REID HOFFMAN/JOI ITO 7. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK 9. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP 13. FLICKR/REID HOFFMAN/JOI ITO 24. FLICKR/FIREBIRD SCARY ENGINE/CRAMIT 45. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY 46. BECKY JOHNS/BECKY-JOHNS.COM

Graduate to LinkedIn

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Graduate to LinkedIn