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Understanding customers & markets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer behaviour and the marketing concept ,[object Object],[object Object]
Four influencing factors in the decision making process ,[object Object],[object Object],[object Object],[object Object]
Situational influences ,[object Object],[object Object]
Major Marketing Influence on Consumer Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object]
Major factors influencing consumer behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Models of consumer behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Involvement and Decision Making High Involvement Low Involvement Extended Problem Solving eg buying a car, computer Limited Problem Solving eg buying clothes Habitual Decision Making eg buying Fizzy drinks
Stages in the Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some ways in which marketers can ‘help’ the consumer at each stage in the decision-making process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organisation Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organisation buying situation ,[object Object],[object Object],[object Object]
Major influences on Business Buyers ,[object Object],[object Object],[object Object],[object Object]
Differences between consumer and organisational marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]

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Slides2 Consumer Behaviour

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  • 8. Involvement and Decision Making High Involvement Low Involvement Extended Problem Solving eg buying a car, computer Limited Problem Solving eg buying clothes Habitual Decision Making eg buying Fizzy drinks
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